In this week’s episode of the Hotel Moment podcast, John Burns, President of Hospitality Technology Consulting, joins Karen Stephens, Revinate CMO, to offer a solution to the age-old problem of, quite simply, knowing who your guests are. More specifically, John emphasizes the need to move from “anonymous to appreciated” when it comes to recognizing your repeat guests and providing them with the value that a loyal guest would expect and deserve. John explains how hoteliers can solve the guest anonymity problem with data-driven insights from AI that allow for unique personalization at every interaction.