Choice Hotels Kicks Off 9th Annual "Mastery" Tech Innovation Summit, Operating at the Intersection of Hospitality, Franchising and Technology
Choice Hotels International, Inc. (NYSE: CHH), one of the world's leading lodging franchisors, kicks off "Mastery 2024" today, an annual week-long tech innovation summit where more than 500 company technologists come together at Choice's Scottsdale, Arizona offices to learn and drive innovation through a series of gamified trainings and workshops that culminate in a 48-hour make-a-thon. In the make-a-thon, Choice associates ideate and build new software products leveraging advanced technology to drive profitability and value for the company and Choice hotel owners. During Mastery 2024, tech teams will develop solutions to speed up and improve the hotel onboarding process, measure and visualize a property's environmental footprint, improve the customer service experience, and more. At the end of each make-a-thon, teams will present their new products to a committee of Choice executives, with winners receiving cash prizes and the chance to have their ideas continue to be refined and deployed across the organization.