STR Weekly Insights: 9-15 November 2025
U.S. RevPAR fell 4.6% for the week ending November 15, with Veterans Day falling on Tuesday causing the sharpest midweek decline since recession years.
News
U.S. Companies with Strategic Business Travel Management Can Outperform Peers by Up to 30% in Revenue, According to New GBTA and ASTA Business Travel ROI Study
U.S. companies that take a strategic, well-governed approach to their business travel programs can achieve up to 30% higher revenue than their peers, according to a new return on investment (ROI) benchmarking study released today by the Global Business Travel Association (GBTA) and the American Society of Travel Advisors (ASTA).
Canada hotels report highest ADR, RevPAR growth of 2025
Canada’s hotel industry reported its highest 2025 monthly growth rates in average daily rate (ADR) and revenue per available room (RevPAR), according to October 2025 data from CoStar, a leading global provider of commercial real estate information, analytics, and online property marketplaces.
The Continued Rise of Upstate South Carolina’s Hospitality Sector
While Greenville’s lodging sector has traditionally focused on business travelers, it has evolved in recent years to embrace a wider variety of demand. Given the strong presence of major companies in the automotive manufacturing, advanced materials, aerospace, aviation, and health services fields, commercial demand has always been strong for area hotels. The market’s diverse employment base and expanding economy continues to attract new companies and new residents. This relocation demand, coupled with the growth of the market’s tourism sector since 2020 and expansion of the city’s downtown neighborhood, has resulted in lodging demand shifting more towards the leisure segment.
By Janet Snyder, Senior Vice President and Director at HVS Asheville, HVS
U.S. hotel results for week ending 15 November
The U.S. hotel industry reported negative year-over-year comparisons, according to CoStar’s latest data through 15 November. CoStar is a leading global provider of online real estate marketplaces, information and analytics in the property markets.
U.S. hotel performance for October 2025
U.S. hotel occupancy fell year over year for an eighth consecutive month, according to October 2025 data from CoStar, a leading global provider of online real estate marketplaces, information, and analytics in the property markets.
Cogwheel Analytics Introduces Market-Level Benchmarking to Elevate Hotel Digital Marketing Insights
Cogwheel Analytics announced the launch of its new Market-Level Benchmarking feature, designed to help hotels compare their digital marketing performance against similar properties within the same geographic area. This enhancement gives hotel owners and management companies critical insights into how their properties perform locally, enabling smarter, data-driven marketing decisions.
U.S. hotel results for week ending 8 November
Due to a comparison against election week in 2024, the U.S. hotel industry reported positive year-over-year comparisons, according to CoStar’s latest data through 8 November. CoStar is a leading global provider of online real estate marketplaces, information and analytics in the property markets.
Demand-Driven Growth: Huntsville Hotel Market’s Meteoric Rise
The economic and hotel demand landscape of Huntsville has been undergoing an expansion over the last several years. With several large-scale projects underway in this already well-established market home to a multitude of major demand generators, Huntsville has become a hotspot for growth, which in turn has boosted hotel demand.
By Rutger Marks and Marc Greeley
Denver Hotel Market Outlook: Signs of Stabilization and Rate Recovery by 2026
After an early post-pandemic rebound, Denver’s hotel market lost momentum in late 2023. Occupancy growth stalled in October 2023 as the leisure surge faded and corporate travel recovery plateaued, followed by limited rate growth through much of 2024. Occupancy declined each month from September 2024 through August 2025, as corporate and transient demand softened and government transient and group demand declined more significantly this year.
By Katy Black, Senior Vice President at HVS Denver, HVS
San Francisco’s Hotel Investment Outlook Brightens
The San Francisco lodging market has been experiencing a major rebound in performance, with RevPAR up 8.9% as of year-to-date August. This improvement has been driven by a strong convention calendar, major employers implementing return-to-office mandates, and modest growth in tourism levels. San Francisco Travel Association anticipates Moscone Center will generate over 650,000 room nights in 2025, which equates to roughly 106.0% of 2023 levels but only 68.0% of peak 2019 performance. Salesforce, the city’s largest private employer, implemented a full return-to-office policy in January 2025. Gap, Inc. has been phasing in a return to office, increasing from two days a week in January to five days a week by the end of September 2025. The City of San Francisco has also implemented a four-day in-person mandate beginning August 2025.
By John Berean, Senior Vice President, San Francisco, HVS
U.S. hotel results for week ending 1 November
The U.S. hotel industry reported mixed year-over-year comparisons, according to CoStar’s latest data through 1 November. CoStar is a global leading provider of online real estate marketplaces, information and analytics in the property markets.
Canadian Lodging Outlook Quarterly 2025-Q3
HVS and STR are pleased to provide you with the quarterly report of the Canadian Lodging Outlook. Each report includes occupancy (occ), average daily rate (ADR), and revenue per available room (RevPAR) for six major markets.
Correctional Crisis Spurs Hotel Boom in Upstate New York
On February 17, 2025, thousands of corrections officers at more than 25 prisons across Upstate New York went on strike over staffing shortages, poor working conditions, and the implementation of the HALT Act, which limits the use of solitary confinement in New York State prisons and jails. In an address to the public, New York State Governor Kathy Hochul reported that these strikes were considered illegal, as the state’s Taylor Law prohibits public employees from striking. The strike lasted 22 days before the State and the New York State Correctional Officers & Police Benevolent Association (NYSCOPBA) reached an agreement that brought many of the striking employees back to work.
By Cole Masler, Senior Manager, New York, HVS
U.S. hotel results for week ending 25 October
The U.S. hotel industry reported negative year-over-year comparisons, according to CoStar’s latest data through 25 October. CoStar is a leading global provider of online real estate marketplaces, information and analytics in the property markets.
Canada hotel performance increased again in September
Canada’s hotel occupancy and revenue per available room (RevPAR) grew year over year for a fifth consecutive month, according to September 2025 data from CoStar, a leading global provider of commercial real estate information, analytics, and online property marketplaces.
U.S. hotel results for week ending 18 October
The U.S. hotel industry reported mixed year-over-year comparisons, according to CoStar’s latest data through 18 October. CoStar is a leading global provider of online real estate marketplaces, information and analytics in the property markets.
U.S. hotel performance for September 2025
U.S. hotel occupancy fell year over year for a seventh consecutive month, according to September 2025 data from CoStar, a leading global provider of online real estate marketplaces, information, and analytics in the property markets.
U.S. hotel results for week ending 11 October
The U.S. hotel industry reported mixed year-over-year comparisons, according to CoStar’s latest data through 11 October. CoStar is a leading global provider of online real estate marketplaces, information and analytics in the property markets.
U.S. hotel results for week ending 4 October
The U.S. hotel industry reported mixed year-over-year comparisons, according to CoStar’s latest data through 4 October. CoStar is a leading global provider of online real estate marketplaces, information and analytics in the property markets.