U.S. Travel CEO Geoff Freeman, after a White House meeting with President Trump, calls for a target of 100M international visitors annually by 2030, projecting $81B in additional spending and 400,000+ jobs.
JD Power's 2026 benchmark shows overall guest satisfaction at third-party managed branded hotels rose 14 points to 696, with Columbia Sussex, Crestline, and Driftwood topping the rankings.
LARC forecasts 2026 U.S. RevPAR growth of 5.1%, buoyed by FIFA World Cup and corporate transient strength, with growth moderating to 2.1% in 2027 as group demand slows and AI investment reshapes business travel.
U.S. hotel performance surged in July driven by FIFA World Cup displacement effects, with non-host cities like Chicago and Detroit posting RevPAR gains of 16-17%, while ADR grew 8.2% above inflation.
A primer on hotel fair market share and RevPAR index, explaining how to read STR reports to diagnose whether a property is winning or losing against its competitive set.
U.S. hotels posted their 19th straight week of positive year-over-year results for the week of 16-22 August, with RevPAR up 4.4% to $106.12; San Francisco and St. Louis led gains.
HVS forecasts 4.5% U.S. RevPAR growth for 2026, driven by FIFA World Cup lift, domestic travel shifts, and AI-sector demand, with cap rates averaging 7.7% in Q2 and transaction volume rising 9.1%.
U.S. hotels posted RevPAR growth of 8.2% year-over-year in July 2026, with New York City leading Top 25 Markets driven by FIFA World Cup Final demand.
HVS and CoStar report Canadian hotel RevPAR grew 4.0% in 2025 and is up 6.5% year-to-date, driven by domestic travel, Chinese tourism, and a favourable exchange rate luring U.S. visitors.
US H1 data shows luxury hotels grew RevPAR 15.9% by capturing both rate and volume gains, while economy hotels grew occupancy but saw ADR fall 9.3%, producing a RevPAR decline.
Boise's hotel market has maintained ~70% occupancy despite a 50,000-room-night supply increase since 2019, driven by tech sector investment, healthcare expansion, and 10%+ population growth in Ada County.
HomeToGo's 2026 Labor Day report finds U.S. searches up 23% year over year, with rural destinations capturing 90% of searches and domestic trips rising 13.5% vs. 2025.
Canada's hotels posted strong July 2026 gains, with Montreal leading major markets at +23.7% RevPAR, driven by festivals including Jazz Fest and Osheaga.
U.S. hotels posted an 18th straight week of positive year-over-year growth, with national RevPAR up 6.2% to $111.29; San Diego led Top 25 Markets with RevPAR surging 22.8%.
Pinnacle Advisory Group projects Boston's 2027 occupancy at 78%, ADR growth of 1.6%, and RevPAR growth of ~1.8%, citing limited supply and a diverse demand base as key market supports.
HotelData.com's H1 2026 report covering ~5,000 US hotels shows GOP margin up 3.6 points to 44.9%, with Luxury surging and Economy the only segment posting a RevPAR decline.
Expedia data shows fall 2026 lodging prices are 20% higher than summer in the top 10 U.S. destinations, eroding traditional shoulder-season savings, though six cities still offer 15-45% combined discounts.
U.S. hotels posted a 7.2% RevPAR gain for the week of 2-8 August 2026, with Philadelphia and Chicago leading Top 25 Markets while Miami and Nashville saw notable declines.
STR and Tourism Economics raise 2026 U.S. RevPAR growth to +4.4%, boosted by World Cup premiums, with 2027 growth moderating to +2.1% amid macroeconomic normalization.
A counterfactual analysis of all 11 U.S. host cities finds the 2026 World Cup generated $680M in incremental rooms revenue, driven by ADR gains in every market even as occupancy fell in seven.