U.S. Hotel Forecast Assumptions – August 2026
STR and Tourism Economics raise 2026 U.S. RevPAR growth to +4.4%, boosted by World Cup premiums, with 2027 growth moderating to +2.1% amid macroeconomic normalization.
News
How the 2026 FIFA World Cup Changed US Hotel Markets
A counterfactual analysis of all 11 U.S. host cities finds the 2026 World Cup generated $680M in incremental rooms revenue, driven by ADR gains in every market even as occupancy fell in seven.
By Thomas Hazinski, Managing Director of HVS Convention, Sports, & Entertainment Facilities Consulting in Chicago, HVS
U.S. hotel results for week ending 1 August
U.S. hotel RevPAR rose 7.3% year-over-year for the week ending 1 August 2026, with Philadelphia and St. Louis leading Top 25 Markets while Las Vegas posted the steepest declines.
CoStar, Tourism Economics upgrade U.S. hotel growth forecast
CoStar and Tourism Economics raised their 2026-27 U.S. hotel outlook at the Hotel Data Conference, lifting RevPAR by 1.6 ppts and ADR by 1.1 ppts, with GOPPAR forecast to rise 4% in 2026.
LW Hospitality Advisors (LWHA) Q2/Midyear 2026 Major U.S. Hotel Sales Survey & Lodging Sector Overview
LWHA's Q2 2026 survey tracked 107 U.S. hotel sales over $10M totaling $3.8B, showing a 20% year-over-year rise in trades while deal size and price per room compressed amid a K-shaped recovery favoring luxury.
By Daniel Lesser, President & CEO, LW Hospitality Advisors LLC (LWHA)
Global Business Travel Spending to Hit Record $1.71 Trillion in 2026, While Trips Reach 1.84 Billion, Says GBTA Forecast
GBTA's 2026 BTI report projects global business travel spending will hit $1.71 trillion, with trip volume growing just 1.3% versus 7.2% spending growth, reflecting rising transportation costs.
U.S. hotel results for week ending 25 July
U.S. hotels posted RevPAR growth of 6.3% for the week of 19-25 July 2026, with NYC leading gains driven by the World Cup final and Las Vegas dragged down by tough year-ago comparisons.
What 224,000 Guest Reviews Reveal About Hotel Performance During the 2026 FIFA World Cup
Shiji's benchmark of 224,171 reviews across 1,819 hotels in 14 host cities finds GRI improved in both the US and Mexico, with Mexico outperforming on all key metrics and F&B scoring a 9.27-point gain.
HVS U.S. Market Pulse: July 2026
HVS forecasts 4.5% U.S. RevPAR growth for 2026, lifted by World Cup demand and revenge travel, with transaction cap rates averaging 7.7% in Q2 and sales volume up 9.1% over Q1.
By Rodney Clough, President - HVS Americas, Denver, HVS
Fuel Shock Keeps Business Travel Prices Elevated Through 2026 With Relief Ahead in 2027, According to New GBTA Forecast
GBTA and ALTOUR forecast global business travel costs to stay elevated through 2026, with airfares up 4.7% and hotel ADR up 3.7%, before moderating in 2027 as structural pressures persist.
U.S. hotel performance for June 2026
U.S. hotel RevPAR rose 8.4% year-over-year in June 2026, the strongest monthly gain since March 2023, with San Francisco and Miami leading Top 25 Markets driven by World Cup demand.
LE Debuts 2028 New Hotel Openings Forecast as Dallas Drives U.S. Hotel Construction Activity in Second Quarter
LE's Q2 2026 U.S. Construction Pipeline Report shows Dallas leading hotel construction across all stages, while Atlanta tops the newly released 2028 new hotel openings forecast.
U.S. hotel results for week ending 18 July
U.S. hotel RevPAR rose 6.3% year-over-year for the week of 12-18 July 2026, with NYC leading gains as the World Cup final eve drove ADR up 105% on Saturday night.
Wyndham Hotels & Resorts Reports Strong Second Quarter Results
Wyndham posted Q2 2026 net income of $102M (up 17% YoY), with U.S. RevPAR up 2%, adjusted EBITDA up 9% to $212M, and a record pipeline of 261,000 rooms.
LE Debuts 2028 U.S. Hotel Openings Forecast, Projects 832 New Hotels to Open
Lodging Econometrics' Q2 2026 U.S. pipeline report shows 5,975 projects in development, with 832 new hotels forecast to open in 2028 at a 1.5% growth rate.
Canada hotels report first monthly occupancy decline of 2026
Canada hotels saw occupancy fall 3.5% in June 2026, though ADR rose 5.4% to CAD252.63; results were shaped by the FIFA World Cup in Vancouver and Toronto, and event-driven spikes in Nova Scotia and Newfoundland.
World Cup Recap: What hoteliers can learn from the 2026 tournament
Analysis of 2026 FIFA World Cup hotel data across 16 host cities reveals key pricing, supply, and demand lessons for hoteliers preparing for the 2030 tournament.
By Daniel Foreman, Commercial Strategist, Lighthouse
America’s Real World Cup Win? The Welcome—81% of Americans Say It Made Them Proud
A U.S. Travel Association poll of 2,205 Americans finds 81% felt proud seeing international visitors during the 2026 FIFA World Cup, with 70% supporting pursuit of more major global events.
Travelers Are Redefining Value as Competition for Every Trip Intensifies
MMGY's 2026 Portrait of American Travelers Summer Edition finds 49% of Americans plan a leisure trip in 3 months, but spending has softened as travelers grow more selective about destinations.
Beyond the Weekend: Marble Falls’ Lodging Market Evolves
HVS analysis of Marble Falls, TX finds 208 new hotel rooms and 7,000+ sq ft of meeting space coming in 2026, positioning the Hill Country market to capture group and extended-stay demand beyond its weekend leisure base.
By Bunmi Oyinloye, Senior Vice President, Leader - Houston Office, Houston, HVS