LE Debuts 2028 U.S. Hotel Openings Forecast, Projects 832 New Hotels to Open
Lodging Econometrics' Q2 2026 U.S. pipeline report shows 5,975 projects in development, with 832 new hotels forecast to open in 2028 at a 1.5% growth rate.
Markets & Performance
Canada hotels report first monthly occupancy decline of 2026
Canada hotels saw occupancy fall 3.5% in June 2026, though ADR rose 5.4% to CAD252.63; results were shaped by the FIFA World Cup in Vancouver and Toronto, and event-driven spikes in Nova Scotia and Newfoundland.
World Cup Recap: What hoteliers can learn from the 2026 tournament
Analysis of 2026 FIFA World Cup hotel data across 16 host cities reveals key pricing, supply, and demand lessons for hoteliers preparing for the 2030 tournament.
By Daniel Foreman, Commercial Strategist, Lighthouse
America’s Real World Cup Win? The Welcome—81% of Americans Say It Made Them Proud
A U.S. Travel Association poll of 2,205 Americans finds 81% felt proud seeing international visitors during the 2026 FIFA World Cup, with 70% supporting pursuit of more major global events.
Travelers Are Redefining Value as Competition for Every Trip Intensifies
MMGY's 2026 Portrait of American Travelers Summer Edition finds 49% of Americans plan a leisure trip in 3 months, but spending has softened as travelers grow more selective about destinations.
Beyond the Weekend: Marble Falls’ Lodging Market Evolves
HVS analysis of Marble Falls, TX finds 208 new hotel rooms and 7,000+ sq ft of meeting space coming in 2026, positioning the Hill Country market to capture group and extended-stay demand beyond its weekend leisure base.
By Bunmi Oyinloye, Senior Vice President, Leader - Houston Office, Houston, HVS
U.S. hotel results for week ending 11 July
U.S. hotel RevPAR rose 5.2% year-over-year for the week of 5-11 July 2026, with Miami leading Top 25 Markets on World Cup-driven ADR gains of 37.6%.
Syracuse Revisited: Micron Project, Youth Sports, and a Changing Hotel Market
Syracuse's lodging market faces a 43% drop in downtown room inventory since 2024 while the $100B Micron semiconductor project and youth sports investment drive new demand and developer interest.
By Christian Cross, Vice President, HVS Buffalo, HVS
The World's Top Hotel Brands Are Quietly Building a $40,000 Cruise Category
GTC 2026 booking data shows hotel brand voyages averaging $40,000 now represent 5% of cruise bookings, driven by land-based brand loyalists cruising for the first time.
New Report Shows Americans Are Reimagining Summer Travel, Not Canceling It
AHLA survey of U.S. travelers finds 56% still plan a summer trip despite rising costs, with travelers prioritizing hotel stays over cutting back on shopping, dining, and entertainment.
Great Guest Rooms, Improved Hotel Upkeep Drive Surge in Hotel Guest Satisfaction, JD Power Finds
JD Power's 30th annual study finds North America hotel guest satisfaction up 13 points to 665/1,000, with value, F&B, and facilities leading gains across all nine segments.
U.S. hotel results for week ending 4 July
U.S. hotels posted strong year-over-year gains for the week of 28 June–4 July 2026, with RevPAR up 10.9% to $106.66, boosted by America 250 celebrations in Washington D.C. and Philadelphia.
U.S. hotel results for week ending 27 June
U.S. hotel ADR rose 9.2% and RevPAR climbed 9.6% for the week of 21-27 June 2026, with Miami and San Francisco seeing outsized gains driven by FIFA World Cup matches.
Sacramento Poised for Long-Term Lodging Growth
Sacramento's lodging market shows RevPAR growth driven by ADR gains, with ~36 hotels in the development pipeline supported by major anchors including the Railyards, airport expansion, and new healthcare facilities.
By Brandon Conner and John Berean
Beyond GDP and Inflation: Several alternative indicators show strong predictive value for U.S. hotel demand
STR analysis finds credit utilization and income band data outperform GDP and inflation as demand predictors for luxury and economy hotel segments, pointing to increasingly fragmented demand drivers by chain scale.
From Recovery to Reinvestment: Evolution of the Pinellas Beachfront Hotel Market
Pinellas County's beachfront hotel market is rebounding from 2024 hurricane damage with multiple property reopenings, luxury brand additions including two Marriott projects, and a growing development pipeline signaling long-term investor confidence.
By Hannah McManus, Project Manager, Tampa, HVS
HVS U.S. Market Pulse: June 2026
HVS reports U.S. RevPAR up 4.9% in the trailing 28 days through June 13, maintaining a 3.0% full-year 2026 forecast with upside potential if summer and fall travel trends hold.
By Rodney Clough, President - HVS Americas, Denver, HVS
U.S. hotel results for week ending 20 June
U.S. hotel RevPAR rose 9.7% for the week of June 14-20, with San Francisco leading Top 25 Markets on World Cup and Databricks conference demand, pushing RevPAR up 80.5%.
New Report: Hotels Generate $12 Billion for San Francisco’s Tourism Economy
An Oxford Economics study for AHLA and CHLA finds San Francisco hotels generated $12B in economic impact in 2025, supporting nearly 50,000 jobs and $2B in tax revenue, with ADRs at 92% of 2019 levels.
Canada hotels post highest rate growth since 2024
Canada's May 2026 ADR rose 9.5% and RevPAR 10.5% year over year, with Quebec and Montreal leading gains driven by the Canadian Grand Prix moving from June to May.