Advertisement

Markets & Performance

Opinion Article

Denver Hotel Market Outlook: Signs of Stabilization and Rate Recovery by 2026

After an early post-pandemic rebound, Denver’s hotel market lost momentum in late 2023. Occupancy growth stalled in October 2023 as the leisure surge faded and corporate travel recovery plateaued, followed by limited rate growth through much of 2024. Occupancy declined each month from September 2024 through August 2025, as corporate and transient demand softened and government transient and group demand declined more significantly this year.

Katy Black
By Katy Black, Senior Vice President at HVS Denver, HVS
Denver, Colorado, United States
Opinion Article

San Francisco’s Hotel Investment Outlook Brightens

The San Francisco lodging market has been experiencing a major rebound in performance, with RevPAR up 8.9% as of year-to-date August. This improvement has been driven by a strong convention calendar, major employers implementing return-to-office mandates, and modest growth in tourism levels. San Francisco Travel Association anticipates Moscone Center will generate over 650,000 room nights in 2025, which equates to roughly 106.0% of 2023 levels but only 68.0% of peak 2019 performance. Salesforce, the city’s largest private employer, implemented a full return-to-office policy in January 2025. Gap, Inc. has been phasing in a return to office, increasing from two days a week in January to five days a week by the end of September 2025. The City of San Francisco has also implemented a four-day in-person mandate beginning August 2025.

John Berean
By John Berean, Senior Vice President, San Francisco, HVS
San Francisco, California, United States
Opinion Article

Correctional Crisis Spurs Hotel Boom in Upstate New York

On February 17, 2025, thousands of corrections officers at more than 25 prisons across Upstate New York went on strike over staffing shortages, poor working conditions, and the implementation of the HALT Act, which limits the use of solitary confinement in New York State prisons and jails. In an address to the public, New York State Governor Kathy Hochul reported that these strikes were considered illegal, as the state’s Taylor Law prohibits public employees from striking. The strike lasted 22 days before the State and the New York State Correctional Officers & Police Benevolent Association (NYSCOPBA) reached an agreement that brought many of the striking employees back to work.

Cole Masler
By Cole Masler, Senior Manager, New York, HVS
New York, New York, United States
Ad HITEC 2026
Visit HITEC 2026 in San Antonio!

HITEC is the center for the latest conversations on hospitality technology. Come and see the technology shaping the industry.
Hospitality Financial and Technology Professionals (HFTP)
Ad Be seen. Be trusted.
Why Hospitality Net Leads B2B in Hospitality

Learn what makes us the industry-leader in what we do.
Hospitality Net
Opinion Article

Is Trump Torpedoing His Own Hospitality Sector?

That the persona of Donald Trump stirs strong emotions is clear. The same can be said about his policies. In particular his trade policy is seen by many non-Americans as an attack on long-standing friendships. The way Trump forces countries into (trade) concessions rubs so many the wrong way that they no longer view the U.S. as a reliable ally. In that light, economic shifts are taking place with major consequences, including for the number of visitors to the United States—and therefore for the U.S. hospitality sector.

Alexander Sassen
By Alexander Sassen, Lecturer Finance & ESG, Hotelschool The Hague
United States