The U.S. hotel industry posted declines in all three key performance measurements during the week of 31 May-6 June 2009, according to data from STR. In year-over-year measurements, the industry’s occupancy fell 13.9 percent to end the week at 56.6 percent. Average daily rate dropped 10.5 percent to finish the week at US$95.90. Revenue per available room for the week decreased 22.9 percent to finish at US$54.24.
PKF Hospitality Research (PKF-HR) today announced that, according to its June 2009 edition of Hotel Horizons®, rooms revenue per available room (RevPAR) will reach its cyclical low point in the third quarter of 2009. This will bring to a close the escalating trend of declines in RevPAR that began in the third quarter of 2008, according to Smith Travel Research (STR). In May 2009, Moody’s Economy.com downgraded its outlook of a 2.9 percent national employment decline to 3.8 percent, causing PKF-HR to revise its RevPAR forecast for the year. Given the correlation between employment and lodging demand, the new expectation is for RevPAR to decline 17.5 percent in 2009, followed by another 3.5 percent decline in 2010.
More than 300 properties representing 158,300 rooms are defined as destination resorts in STR’s U.S. lodging census database. We classify these resorts as full-service upscale (chain scale) and above or upper-tier independent hotels. This exclusive group of properties is appealing to leisure and family vacation-oriented travelers, located in “resort” locales and is considered a group of self-contained destinations typically offering golf, tennis, ski, spa and beach-related amenities. More than 41 percent of resorts rooms are located in Florida followed by California with 12.2 percent.
Customer satisfaction with hotels remained strong (unchanged at 82.9) but airlines (-1.9 to 75.8) and rental car (-0.3 to 79.0) scores declined in the first quarter of 2009. Mandarin Oriental Hotels, JetBlue Airlines, and Enterprise Rent-a-Car ranked number one in hotel, airline, and rental car industry customer satisfaction, respectively.
HVS Global Hospitality Services, in cooperation with New York University’s Preston Robert Tisch Center for Hospitality, Tourism, and Sports Management, is pleased to present the twelfth annual Manhattan Hotel Market Overview. For most U.S. hotel markets, 2008 represented the first year of the recession; however, the Manhattan lodging market was able to weather the economic downturn during the first nine months of the year and closed 2008 with moderate growth, remaining the top-performing market in the U.S. An analysis of the monthly trends for 2008 reveals that the Manhattan market experienced a RevPAR increase of 9.0% through September, followed by its first decrease in RevPAR since June 2003 as the economic recession heightened
Jones Lang LaSalle Hotels today released its bi-annual Hotel Investor Sentiment Survey which shows hotel investors’ sentiment for short–term performance ?defined as six-months? declined to a new low, reaching -57.5 percent in the Americas compared with previous sentiment of -52.5 percent following 9/11. Investors’ short-term sentiment for industry performance remains subdued as economic strain continues to weigh down hotel markets across the Americas.
The Canadian hotel industry posted decreases in all three key performance measurements during the week of 10-16 May, according to data from STR. In year-over-year measurements, the industry’s occupancy fell 11.2 percent to end the week at 61.1 percent. Average daily rate dropped 8.8 percent to finish the week at CAD$124.96. Revenue per available room for the week decreased 19.0 percent to finish at CAD$76.41.
The Canadian hotel industry posted decreases in all three key performance measurements during the week of 3-9 May, according to data from STR. In year-over-year measurements, the industry’s occupancy fell 12.6 percent to end the week at 59.4 percent. Average daily rate dropped 7.3 percent to finish the week at CAD$125.61. Revenue per available room for the week decreased 19.1 percent to finish at CAD$74.61.
The U.S. hotel industry posted declines in all three key performance measurements during the week of 3-9 May 2009, according to data from STR. In year-over-year measurements, the industry’s occupancy fell 14.0 percent to end the week at 53.6 percent. Average daily rate dropped 9.8 percent to finish the week at US$97.58. Revenue per available room for the week decreased 22.4 percent to finish at US$52.32. Of the Top 25 Markets, Nashville, Tennessee, was the only market to report a increase in any of the three key performance measurements, increasing in ADR 0.3 percent to US$101.66.
STR projects a 9.8-percent year-over-year decline in revenue per available room for 2009, and it expects a 1.5-percent increase in 2010, according to the latest data released from the Hendersonville-based company. A difficult environment resulted in a 17.7-percent RevPAR decline in the first quarter of 2009 and led to the company revising its forecast. STR expects the second quarter to continue to be challenging before the industry’s performance slows its slide during the third and fourth quarters.
The U.S. hotel industry posted declines in all three key performance measurements during March 2009, according to data from STR. In year-over-year measurements, the industry’s occupancy in March fell 11.6 percent to end the month at 55.2 percent (62.5 percent in March 2008). Average daily rate dropped 9.6 percent to finish the month at US$99.42 (US$109.97 in March 2008). Revenue per available room for the month decreased 20.0 percent to finish at US$54.93 (US$68.69 in March 2008).
The U.S. hotel industry posted declines in three key performance measurements during the week of 12-18 April 2009, according to data from STR. In year-over-year measurements, the industry’s occupancy fell 10.7 percent to end the week at 57.4 percent. Average daily rate dropped 10.3 percent to finish the week at US$97.25. Revenue per available room for the week decreased 19.9 percent to finish at US$55.83.
Since 2005, resort properties throughout the United States have been experiencing declines in all three key hotel performance measures, as demand has decreased significantly. In light of the current economic state, this decline has become more severe. Teamed with the large supply increases throughout the resort segment, occupancy and revenue per available room seem to be declining further—though hopefully only for a short time. As can be seen from STR Global data, resort properties have endured huge declines of occupancy, average daily rate and RevPAR since 2007. The figures began to drop off slowly around 2005, decreasing severely into negative territory around 2008 when economic conditions began to worsen. Unfortunately, many resorts have succumbed to discounting, driving down ADR. With demand at an all-time low, many resort operators believe this is the only option for maintaining occupancy.