STR posts U.S. Hotel Performance for March 2009
The U.S. hotel industry posted declines in all three key performance measurements during March 2009, according to data from STR. In year-over-year measurements, the industry’s occupancy in March fell 11.6 percent to end the month at 55.2 percent (62.5 percent in March 2008). Average daily rate dropped 9.6 percent to finish the month at US$99.42 (US$109.97 in March 2008). Revenue per available room for the month decreased 20.0 percent to finish at US$54.93 (US$68.69 in March 2008).