Red Roof has unveiled the first prototype of the new build concept of its sub-brand, HomeTowne Studios by Red Roof®. A company that obsessively listens to its guests, this new prototype design is based on the number one request from consumers: more functional storage in room but not at the expense of good design. The new build upgraded specifications for exterior, lobbies and rooms provide guests with everything they need for an elevated extended stay experience and provides franchisees with a cost- effective solution to drive performance. Developed as a home away from home; a comfortable, convenient and relaxing environment that marries form and functionality, the new prototype features expanded lobby space and a welcoming exterior. Extended stay properties currently make up more than a quarter of all hotel development projects in the U.S. pipeline according to Lodging Econometrics. This growth was one of the many reasons that Red Roof, the leader in the economy lodging industry, entered the market in 2018.