QUO is expanding into healthcare and wellness. To lead this initiative, QUO CEO David Keen has appointed Ruben Toral as the new Director of Healthcare. Ruben is an industry veteran with over 25 years of experience building businesses, brands and physician networks in Asia, Latin America and the Middle East. He is best known as a thought leader in medical tourism and for his seminal work as Marketing Director of Bumrungrad International Hospital from 2001-2007. David took this pivotal step to capitalise on tremendous growth opportunities in healthcare and expanded synergies within QUO's hospitality and tourism branding campaigns. "Healthcare and wellness are future-forward, growth industries, and QUO wants to be the branding agency of choice for hospitals, clinics and hospitality companies in Asia and the Middle East." Knowing from experience that branding is essential to building enterprise value, institutional reputations and consumer trust, Ruben agrees. "Healthcare is a trust-driven industry, and if you build trust you create value."