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7 Ways AI is Transforming Personalization¶in 2025

The personal touch has long been at the heart of what defines hospitality. However, delivering personalization at scale is now critical to not only differentiate from the competition, but also meet the demands of today’s discerning guests. Hotels that don't adapt risk falling behind, and therefore increasingly need to leverage AI to understand guest preferences, anticipate needs, and tailor every interaction.

By Sergio Serra, CTO, GuestCentric Systems

Fragmentation to Transformation: Sustainability Data and the Future of Hospitality

Sustainability has become a defining priority across the travel and hospitality industries, driven by increasing consumer awareness and urgent global climate concerns.

As hotels and hospitality providers strive to reduce their environmental impact, data has emerged as a powerful tool to guide decision-making, improve efficiency, and meet evolving sustainability goals.

The ability to collect, analyze, and act upon sustainability data is no longer optional but essential for businesses looking to remain competitive in an era in which travelers demand transparency and ac countability.

By Agnes Pierce, Global Head of Sustainability, Hospitality, Amadeus Hospitality

Is Simone Puorto the John Titor of Hospitality? 10 Predictions That Might Prove It

The hospitality and tech industries are navigating a liminal space where the boundaries between human and artificial are increasingly blurred. Generative AI, hyper-personalization, and digital workers are not merely disrupting established norms but challenging the foundational frameworks that define them. This is not just the era of automation; it represents an ontological shift, compelling us to rethink the essence of hospitality.

By Simone Puorto, Head of Emerging Trends and Strategic Innovation, Hospitality Net

Top 10 Trends in Property Management Technology for 2025

Property management systems (PMS) are evolving at an unprecedented pace, driven both by technological advancements and changing guest expectations. It’s now more important than ever for hospitality businesses to adopt solutions that best align with these shifts. Here are the top 10 trends redefining property management technology in 2025.

By Ruth Whitehead, Chief Operating Officer (COO), eviivo

Smart Ways Technology Can Support Sustainable Operations in Your Hotel

At The Sustainable Restaurant Association, our mission is to accelerate positive change across the global hospitality industry, building a sector that is environmentally restorative and socially just. In this article, we explore how technology can support hotels, restaurants and other foodservice businesses on this journey.

By Juliane Caillouette Noble, Managing Director, The Sustainable Restaurant Association

Top 10 CRS Technology Trends Revolutionising Hospitality in 2025

The hospitality industry is undergoing a major technological revolution. As a vital part of that transformation, Central Reservation Systems (CRS) technology is evolving to meet the increasingly complex guest demands. Here are the top trends set to redefine CRS technology in 2025, along with actionable tips for hoteliers to capitalise on them.

By Binu Mathews, Director & CEO, IDS NEXT

2025’s Top 10 Actionable Trends Shaping Boutique Hospitality

Boutique hotels are known for pushing boundaries, setting trends, and creating memorable experiences that larger brands struggle to replicate. In 2025, this spirit of innovation is driving major shifts in guest experience, technology, and operations. BLLA’s (Boutique & Luxury Lodging Association) board members, some of the most respected voices in the industry, weigh in on what’s next.

By Frances Kiradjian, Founder/CEO, BLLA

The Future of Hospitality Is Waste-Free—But Technology Alone Won’t Get Us There

The hospitality industry is at a tipping point. Costs are rising, sustainability commitments are under greater scrutiny, and hotel operators are being held to higher standards by regulators, corporate clients, and guests alike.

By Marc Zornes, Founder & CEO, Winnow Solutions, Winnow Solutions Limited

Top 10 ways to maximise F&B revenue with mobile¶ordering

The days of manual F&B order taking are long gone – as is the notion that mobile ordering is just for room service. Guests and hoteliers are adopting a digital approach to order taking (across their property) at a rapid rate, and it shows no signs of abating.

By Kate Fuller, Senior Marketing Manager, IRIS

Top 10 Trends Driving Hospitality Into an¶Agent-First World

The rise of AI agents, or AI-powered tools capable of autonomous decision-making and ecosystem orchestration, is ushering in a brand new era in hospitality and property management tech. It is already redefining the way hotel, serviced apartment and the alternative residential sectors operate. This shift will only accelerate, demanding a revamp of traditional systems and paving the way for agile, agent-driven platforms that automatically keep pace with the long march of technology. Here are the top 10 trends in 2025 accelerating hospitality tech towards an AI-agent-first world.

By Florian Montag, SVP Revenue, Apaleo GmbH

Building a Seamless Guest Experience: Tech's Role in Sustainable Hospitality

The hospitality industry is undergoing a transformation. Today's travellers, particularly the influential millennial and Gen Z demographics, are seeking more than just a comfortable stay; they expect experiences that align with their values, including a growing emphasis on sustainability. Hotels that proactively address environmental concerns are contributing to a more sustainable future, reducing waste and saving costs, and also positioning themselves for long-term success in a market where sustainability is becoming a hygiene factor – not just a nice-to-have. Let’s look at how technology, within the next five years, will become indispensable in creating a seamless and sustainable guest experience, offering innovative solutions that minimise environmental impact while enhancing the overall stay and driving business value.

By Jessica Matthias, Senior Director of Sustainability, Sabre Corporation

Dual Branded Hyatt Place & Hyatt House Property Opens In Nairobi

Hyatt announces the opening of Hyatt Place Nairobi Westlands and Hyatt House Nairobi Westlands, the first dual- Hyatt branded project in Africa that offer travelers and World of Hyatt members more choice of stay in Nairobi. Ideally located along Lower Kabete Road, the dual-branded development is close to the city's top attractions including Westgate Mall, the Nairobi National Museum, and Karura Forest, making it the perfect home base for both business and leisure travelers seeking convenience and comfort.

Hyatt Place

Nairobi, Kenya

Top 10 Social Media Strategies for Hotels in 2025

Social media continues to be a powerful tool for hotels to engage guests, boost brand awareness, and drive direct bookings. To stay competitive, hotel marketers must adapt to the latest trends and best practices. Here are the top 10 actionable strategies to elevate your hotel's social media presence in 2025.

By DJ Vallauri, Founder & CEO, Lodging Interactive

Top 10 Ways Business Intelligence is Transforming Hotel Revenue Management in 2025

Business intelligence is evolving from static reporting to custom commercial insights. For revenue managers, this means transforming how we analyze, visualize, and act on data. Here are the key trends reshaping our field:

By Bill Daviau, VP of Strategic Accounts & Partnerships, Lighthouse

Plastics – And Why Hotels Should Still Care

Let’s start with what we all already know. The wellness tourism sector is experiencing substantial economic growth, with significant impact and opportunities for the hotel industry. In 2023, the global wellness economy reached a record $6.3 trillion, accounting for 6.03% of global GDP, and is projected to grow at an annual rate of 7.3%, potentially reaching nearly $9 trillion by 2028¹. Overall, wellness tourism is projected to reach $1.4 trillion by 2027, with significant growth in spending and trips.² This surge underscores the importance for hotels to invest in wellness amenities to capture this expanding market and drive economic growth.

By Jeffery Smith, Vice President Sustainability, Six Senses

Top 10 Strategies for Mastering Financial Automation in Hospitality by 2025

The hospitality industry is expected to reach new heights by 2027. Experts predict that the industry will reach $5 billion, especially backed by groundbreaking advancements in technology. The following top 10 financial strategies to enhance automation may help garner the best results for 2025:

By Kinza Raheel, International Marketing & Communications Manager, Fairmas GmbH

Six USALI Changes Hotel Finance Executives Need to be Aware of in 2025

The Global Finance Committee (GFC), a committee of diverse industry professionals sponsored by the Hospitality Financial and Technology Professionals and the American Hotel and Lodging Association is responsible for the production of the Uniform System of Accounts for the Lodging Industry (USALI). The revised 12th edition USALI is scheduled to be effective in 2026. USALI is the global standard for financial reporting in the lodging industry and will feature important changes to financial reporting practices.

By Robert Mandelbaum, Director of Research Information Services, CBRE Hotels

Sustainability Management in the ESG and Net-Zero Era

Research suggests that more than 75% of travellers prefer to stay in a sustainable hotel. While many hotels have implemented various sustainability measures, an important question remains: How sustainable is the hotel in reality? The depth and effectiveness of sustainability initiatives must be assessed beyond surface-level claims, and this is where data-driven approaches and benchmarking become crucial.

By Muna Alnahdi, Director Sustainability, Farnek Services LLC

Top 10 Tech Trends Transforming Hospitality in 2025

AI is no longer just a digital concierge that answers basic guest inquiries. Today, AI is capable of acting as a fully-autonomous, artificial travel agent that shapes the entire travel experience, from tailoring booking preferences and suggesting personalised itineraries, to managing real-time updates and gathering feedback through post-stay surveys.

By Markus Feller, CEO, LIKE MAGIC