Advertisement

Africa - Latest

Hotel Yearbook Article The Hotel Yearbook 2025 - Technology Edition

Emerging Dynamics in Hospitality in 2025: A Future Around Digital Identity

Hospitality has never just been about rooms, rates, or reservations. It’s about recognition: the ability to know your guest, remember their preferences, and deliver a stay that feels like it was designed just for them. In today’s world, that recognition is going digital. From biometric check-ins to identity-linked loyalty rewards, a quiet revolution is unfolding, one guest profile at a time. But this is not simply about using technology for the sake of it. It is about creating seamless, secure, and personalized journeys that begin well before arrival and continue long after departure.

Pedro Torres
By Pedro Torres, CEO and Co-Founder, Youverse
Hotel Yearbook Article The Hotel Yearbook 2025 - Technology Edition

Do’s & Don’ts for Turning Guest Data Into Direct Bookings

You have probably heard it before: your guest data is one of your hotel's most valuable assets. But here’s the uncomfortable truth. Most of it is just sitting there, untouched. Unused. Unloved. And that’s a problem. Because data doesn’t drive value unless it’s activated. When you connect the dots between systems, teams, and guest touchpoints, magic happens. Suddenly, you are not just sending emails, you are sending the right message to the right guest at the right time. You are not just answering phone calls, you are anticipating needs. And you are not just looking at dashboards, you are making decisions that move the needle on loyalty, bookings, and revenue. Ready to turn that data dust into gold? Let’s get into it.

Karen Stephens
By Karen Stephens, Chief Marketing Officer, Revinate, Inc.
Hotel Yearbook Article The Hotel Yearbook 2025 - Technology Edition

Technology Mindset

As the hospitality industry stands at a crossroads between tradition and innovation, Ian Millar—Senior Lecturer in Entrepreneurship and Innovation at EHL and a leading authority in hospitality technology—invites readers to rethink long-held assumptions about the guest experience. Drawing on his dual expertise in hospitality and information technology, as well as his experience advising hotels and technology startups worldwide, Millar explores how a technology mindset is not only compatible with great service, but essential for meeting the evolving expectations of guests in 2025 and beyond.

Ian Millar
By Ian Millar, Senior Lecturer Hospitality Technology, EHL
Hotel Yearbook Article The Hotel Yearbook 2025 - Technology Edition

Do's & Don'ts of Going Paperless and Digital in the Guest Journey

If you have traveled in the past couple of decades, you have likely experienced a hotel room overflowing with printed material. Menus, brochures, directories, safety guides, city maps, and the occasional glossy magazine were all part of the package. While once helpful, this paper overload feels increasingly out of place in today’s connected world. Guests now expect simplicity, clarity, and digital access.

Nikolay Beloshitsky
By Nikolay Beloshitsky, CEO and founder, Hoteza
View

It's not a KPI problem, it's a logic problem

To KPI or not to KPI assumes that metrics are the lever. But in real estate and hospitality, the real lever is sequencing. We don't have a KPI problem, we have a decision logic problem. KPIs are just the output of upstream workflows. Yet in 2025, asset upgrades still rely on fragmented, manual processes that break long before reliable data is even available. We have seen how KPIs can backfire, especially when short-term metrics or legacy certifications are mistaken for long-term assurance. One of our clients proudly achieved BREEAM Excellent just a few years ago, only to now face an EPC E rating and a multi-million-pound retrofit bill. The upgrades were superficial, the certification held weight at the time, but the building is now non-compliant. KPIs weren't wrong: they were simply disconnected from science-based targets and emerging regulation. At SustainCRE, we are not optimising metrics. We are codifying the system logic that gets buildings upgraded faster, cheaper and with measurable yield. Think of it like a self-driving car. You feed it inputs — destination, weather, traffic — and the system determines the best path, recalibrates in real time, and gets you there more efficiently. The result? Optimised KPIs as a by-product:

Lucienne Mosquera
View by Lucienne Mosquera, Co-founder of SustainUK and currently developing services to accelerate and simplify decarbonization and optimization of building and retrofit projects, Hospitality Business Development
Ad Tambourine One
All you need is one.

Some call it a website with a booking engine built in. Some call it a booking engine with a website built in. We call it One.
Tambourine
Hotel Yearbook Article The Hotel Yearbook 2025 - Technology Edition

Using AI for a Personalized Approach to Elevate Hotel Services and Guest Loyalty

The hospitality industry is undergoing a powerful transformation, shaped by the rise of artificial intelligence and the growing demand for highly personalized guest experiences. According to a recent Boston Consulting Group survey, 80 percent of consumers worldwide now expect tailored interactions. This shift is not about replacing people with machines. It is about using technology to create smarter, more intuitive service that exceeds expectations, strengthens loyalty, and supports long-term business success.

Jason Bryant
By Jason Bryant, Vice President Strategic Growth Initiative, Oracle Hospitality
Development Pipeline

ibis Styles Dakar Opens as the Trendy New Address in the Heart of the Senegalese Capital

Dakar's hotel scene welcomes a playful new personality with the debut of ibis Styles Dakar, a boldly reimagined address that brings design-forward hospitality to the heart of Senegal's capital. Following the transformation of the former ibis address, this vibrant new destination redefines affordable stays with creative energy, unique interiors, and a spirit that invites guests to live freely and explore widely.

ibis Styles
Dakar, Senegal
Hotel Yearbook Article The Hotel Yearbook 2025 - Technology Edition

Shaping Tomorrow’s Hotel: Smart and Human-Centered Innovation at Caro Hotel

I believe the hospitality industry is standing at a pivotal moment, with both the opportunity and the responsibility to shape what comes next. This future will not be defined by technology alone but by the clarity of vision we bring as hoteliers and professionals. As innovation accelerates, it is our purpose, empathy, and intent that will determine whether these tools help us build a more resilient, human centered industry or simply add to the noise.

Juan Sánchez-Villar
By Juan Sánchez-Villar, Chief Operating Officer (COO), Caro Hotel
View

From Guest Sentiment to Ecosystem Health: The KPIs That Will Shape Hospitality’s Future

If we want KPIs to reflect meaningful progress—not just numbers in a dashboard—we need to start at the top. That means rethinking how we incentivize leadership. Most hotel bonus structures are still tied exclusively to revenue. But what if hitting sustainability KPIs—like reducing waste, engaging local communities, or improving staff well-being—was also rewarded?

Amy Wald
View by Amy Wald, Founder and President, Greenluxe Inc.
Willy Legrand
By Willy Legrand
Expert Views (14)
Maribel Esparcia Pérez
Maribel Esparcia Pérez, COO, Honest Operations

Hotels have focused their attention on utility-related metrics. As a result, the measurement of hotel consumption data and KPIs feels like a tick-box exercise. However, when it comes to social metrics—such as well-being, employee retention, education, human rights, or the suppliers audited to ensure compliance with the company's code of conduct—these indicators are crucial.

Adam Maclennan
Adam Maclennan, Senior Managing Director, Head of UK & Ireland, PKF hospitality group

Share price and value are correlated to current and expected future profits, which can depend on decisions from governments with short term priorities who legislate for GDP growth as a solution to most of their problems. We should be pushing for a lasting global commitment to change the collective vision of success, and to accept that success shouldn't be measured in purely economic terms.

Melinda Ratkai
Melinda Ratkai, Dr. Professor of Hospitality Business, Hotelschool The Hague

What do KPIs, certificates, and ESG ratings have in common? They're all tools we use to measure impact and performance. But can one metric, or even one system, capture everything at once? Probably not. As we navigate ESG reporting, the challenge isn't just what to measure, but how much, how specifically, and how meaningfully.

View all Answers
Press Release General Management

Valor Hospitality Partners signs three deals in Namibia, expanding its continental footprint

Valor Hospitality Partners, a global leader in full-service hospitality solutions, today announced the signing of three new hotel management contracts in Namibia. This follows an announcement earlier this week of two new properties in West Africa that’s been added to its portfolio on the continent, signed at the Future Hospitality Summit (FHS) in Cape Town this week.

Valor Hospitality
Namibia
Ad Be seen. Be trusted.
Why Hospitality Net Leads B2B in Hospitality

Learn what makes us the industry-leader in what we do.
Hospitality Net
Hotel Yearbook Article The Hotel Yearbook 2025 - Technology Edition

How Ready Is Europe’s Hotel Industry for AI? Insights from a Multi-Country Survey

Talk to any hotel executive today and artificial intelligence is almost guaranteed to be part of the conversation. From predictive analytics to personalised guest messaging, AI is widely seen as the next frontier in hospitality innovation. But how far have we really come, and where is the line between aspiration and implementation? To answer that, we surveyed over 1,000 hotels across Europe. What we found was a mixed picture, one that reveals both strong belief in AI’s potential and the practical barriers still holding many hotels back.

Roland ScheggMichael Fux
By Roland Schegg and Michael Fux
Development Pipeline

IHG Strengthens Presence in West Africa with signing of Crowne Plaza Lagos Ikeja

IHG Hotels & Resorts, one of the world's leading hospitality companies, has announced the signing of Crowne Plaza Lagos Ikeja, a 119-rooms hotel scheduled to open in early 2028 under a franchise agreement with Watercress Hotel International Limited and to be operated by Valor Hospitality Partners, a global leader in integrated hotel management and operations solutions, and one of IHG's trusted partners. The signing represents a strategic milestone in IHG's expansion across the African continent and reinforces its commitment to strengthening its presence in key cities.

Crowne Plaza
Ikeja, Nigeria
Hotel Yearbook Article The Hotel Yearbook 2025 - Technology Edition

Next-gen Operational Intelligence = Operations + Business Intelligence + AI

Operational Intelligence in hospitality has come a long way. Business Intelligence platforms helped pave the path by giving property leaders visibility into key metrics through dashboards and web portals. But while these tools showed what was happening, they often stopped short of explaining why. That missing piece is now within reach. Thanks to recent advances in artificial intelligence, we are entering a new phase of Operational Intelligence. Property teams can now access real-time insights, uncover root causes, and take smarter actions to drive profitability and performance.

Matt Schwartz
By Matt Schwartz, Chief Technology Officer (CTO), Sage
Hotel Yearbook Article The Hotel Yearbook 2025 - Technology Edition

Best Check-in? ¶No Check-in!

It’s 2025. You can fly across the Atlantic, binge watch a series at 30,000 feet, call a ride with a tap, and unlock your front door with your phone. But step into many hotels and suddenly it’s like the future hit pause at the front desk. The check-in process, still clunky, still manual, still weirdly sacred, somehow remains frozen in time. And the most ironic part? We keep calling it “hospitality.”

Dr. Andreas Krobath
By Dr. Andreas Krobath, Founder & CEO, Absolute Future IT & Marketing GmbH
Development Pipeline

IHG Hotels & Resorts to Bring Holiday Inn Brand to Senegal, Marking Strategic Expansion in West Africa

IHG Hotels & Resorts, one of the world's leading hospitality companies, has announced the signing of a franchise agreement with Senegindia SA to bring Holiday Inn SD City Dakar in Senegal. Scheduled to open in 2027, the 150-rooms hotel will mark an important step in IHG's growth strategy in West Africa. Valor Hospitality Partners, one of IHG's trusted hospitality partners, will manage the property, continuing their strong expansion in the region.

Holiday Inn
Dakar Region, Senegal
Hotel Yearbook Article The Hotel Yearbook 2025 - Technology Edition

Doing More With Less: The New Reality For Hotel Profitability

Labour shortages and global uncertainty are putting serious strain on hotel operations. Margins are tighter, expectations are higher, and operators are being asked to deliver more with fewer resources. In this environment, technology is no longer a nice to have. It is essential. From automation to integration, the right tools can help you streamline operations, improve the guest experience, and protect your bottom line. Here is a practical look at what to do and what to avoid when using tech to ease the pressure and run a smarter, more efficient property.

Sandrine Zechbauer
By Sandrine Zechbauer, Chief Marketing Officer, RMS