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Hotel Yearbook Article HYB 2025 Sustainability Tech Edition

Sustainable Tech: Pioneering Green Hotel Buildings and Operations

Just coming out of the hottest year on record, the hospitality industry is at a pivotal moment in its sustainability journey. With global climate targets, shifting consumer expectations, and increased regulatory pressure, hotels must accelerate their transition toward greener buildings and operations. 

Inge Huijbrechts
By Inge Huijbrechts, Chief Sustainability and Security Officer, Radisson Hotel Group
Hotel Yearbook Article The Hotel Yearbook 2025 - Annual Edition

Top 10 Trends Shaping In-Room Guest Communication in 2025

As we step into 2025, the landscape of in-room guest communication is evolving as rapidly as ever, driven by technological innovations like AI and shifting guest expectations. Hotels are redefining how they connect with their guests, putting more effort into creating a more personalized, engaging, and sustainable guest experience. Here are 10 trends we believe will play a major role in shaping the future of in-room guest communication.

Dilara Develi
By Dilara Develi, Junior Marketing Manager, SuitePad GmbH
Hotel Yearbook Article The Hotel Yearbook 2025 - Annual Edition

Top 10 Hospitality Trends: What Shaped 2024 and What To Expect in¶2025

The beginning of a new year always presents the perfect opportunity to debate which trends faded and which came to fruition over the course of the past year, while looking ahead to identify new ones that are underfoot. This reflection is all the more relevant given that the hospitality industry is highly dynamic, as it swiftly adapts to shifting consumer trends, technological advances and socio-economic changes.

Dr Jean-Philippe WeisskopfPhilippe Masset
By Dr Jean-Philippe Weisskopf and Philippe Masset
Hotel Yearbook Article HYB 2025 Sustainability Tech Edition

A Vision for Hospitality Business Schools: Bridging Technology and Tradition

Hospitality Business Schools’ long tradition in operational excellence and service quality is no longer sufficient to navigate the future of technology-enabled hospitality. While Hospitality Schools successfully trained generations of professionals in living the human-centric nature of hospitality, the industry faces a rapid digital transformation. This transformation creates a unique opportunity for Hospitality Schools to serve as a bridge between the innovative potential of emerging technologies and the deeply rooted social fabric and human touch of personalized hospitality. With a vision to become innovation hubs, Hospitality Business Schools can become crucial players in maneuvering the hospitality sector in a tech-enabled, human-centric era.

Alexander Lennart Schmidt
By Alexander Lennart Schmidt, Professor of Technological Innovation, Hotelschool The Hague
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Hotel Yearbook Article HYB 2025 Sustainability Tech Edition

Now Is The Time To Embrace Eco-Technology

While the hospitality market’s sustainability ambitions have hit the launchpad here in the USA, they haven’t quite reached a sustained orbit. But we’re on our way, and to get there, our nation must first acknowledge that, at this moment, we’re trailing much of the world in this vital stewardship movement throughout. We’ve got a way to go. The commercial asset class of hospitality is still trailing behind much of the developed world to date.

Greg Poirier
By Greg Poirier, MBA, Global Director, Hospitality Certification Programs, Audubon International
Hotel Yearbook Article The Hotel Yearbook 2025 - Annual Edition

Top 5 Booking Trends Transforming Hospitality in 2025

The way travellers book their stays is changing. More than ever, guests are looking for convenience, flexibility, and value—while hoteliers are exploring new ways to maximize revenue and boost guest loyalty. At the heart of this shift is the book direct movement, where both travellers and hoteliers benefit by side-stepping third-party booking platforms.

Zen Valli
By Zen Valli, Chief Revenue Officer, RMS
Hotel Yearbook Article HYB 2025 Sustainability Tech Edition

Unlocking Sustainability through Smart Collaboration

Sustainability is one of the most discussed trends in the hospitality industry today. However, it is far from being universally mandated. Upcoming regulatory changes, such as the Green Claims Directive, are set to increase the pressure on hotels and their travel partners to substantiate sustainability claims. Additionally, platforms like Booking.com are beginning to require evidence of sustainability practices in the form of certification. While certification can help to verify sustainable claims through an impartial 3rd party audit process, there is much critique given the current landscape of over 200 certification schemes. This proliferation of certification programs reflects both the growing emphasis on sustainability within the hospitality sector as well as the absence of a unified approach.

Bijan Khazai
By Bijan Khazai, CEO of Risklayer GmbH and Hotel Resilient, Hotel Resilient
Development Opening

Four Points by Sheraton Makes its Debut in Senegal with the Opening of Four Points by Sheraton Dakar Diamniadio

Four Points by Sheraton, part of Marriott Bonvoy's (www.Marriott.com) global portfolio of over 30 brands, today announced the opening Four Points by Sheraton Dakar Diamniadio, marking the brand's debut in Senegal. Whether travellers are visiting Dakar's 'smart city' district of Diamniado for work or fun, the hotel caters to their needs with its approachable design, stylish comfort and all the brand's popular extras.

Four Points by Sheraton
Dakar, Senegal
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Hotel Yearbook Article The Hotel Yearbook 2025 - Annual Edition

Top 10 trends in corporate housing and business travel in 2025

The corporate travel and housing landscape is transforming in 2025, shaped by changing employee expectations, advancements in technology, and a heightened focus on duty of care. As businesses navigate a shifting global economy and the ongoing demand for flexible work, they must rethink their mobility strategies. Below are the top 10 trends in corporate housing and business travel for 2025, along with insights to help companies stay ahead.

Carrie Hartman
By Carrie Hartman, President, 3Sixty
Hotel Yearbook Article HYB 2025 Sustainability Tech Edition

The Power of LCA: Navigating the Green Claims Directive in Hospitality

As sustainability continues to dominate the agenda for hospitality leaders worldwide, aligning operations with evolving regulatory frameworks has never been more critical. The EU’s proposed Green Claims Directive represents a bold step towards ensuring transparency and accountability in environmental information used in marketing and on booking platforms, requiring businesses to substantiate their eco-friendly claims with robust evidence.

Jens Sørensen
By Jens Sørensen, CTO and Climate Specialist, ClimateScore
Hotel Yearbook Article The Hotel Yearbook 2025 - Annual Edition

Top 5 Event Trends Hotels Must Know for 2025

The meetings and events industry is at the crossroads of change and opportunity in 2025. New trends are shaping how events come to life, including unusual venues and AI-driven personalisation. For hotels, these changes mean new ways to win market share and make a lasting impression. Cvent reveals the five key trends hotels must know to meet the evolving needs of event planners and attract more MICE business.

Nicola Allen
By Nicola Allen, Director, Hospitality Cloud Marketing, Europe, Cvent, Cvent Europe Ltd
Hotel Yearbook Article The Hotel Yearbook 2025 - Annual Edition

10 Tips for Unlocking the Full Potential of Direct¶Bookings

Direct bookings remain a vital revenue stream for hotels, yet growth in this area remains challenging. While online-direct booking channels have stabilized post-pandemic, their share has increased compared to pre-COVID levels—now accounting for 21% of total hotel chain bookings globally via hotel chains’ Internet Booking Engines (IBEs).

Christin Haensel
By Christin Haensel, Director, h2c GmbH
Hotel Yearbook Article HYB 2025 Sustainability Tech Edition

The Hospitality Paradox: Embracing Automation While Protecting Jobs

For years now, the most pressing issue in hospitality has been employment shortages, and housekeeping gets stated as being most critically understaffed. Research has also been published about the low job satisfaction experienced with hospitality employees in general, and housekeepers specifically.

Klaas Koerten
By Klaas Koerten, Researcher Robotics, Hotelschool The Hague