As we gaze into the crystal ball of the hotel industry, several key trends emerge that are poised to shape the next 5-10 years.
With the introduction of the Digital Markets, Competition and Consumers Act (2024), businesses face significant fines for misleading environmental claims. While intended to provide reassurance to consumers, this has led many to stay silent about their sustainability efforts for fear of getting it wrong. Yet, with the climate emergency and overuse of resources, access to transparent information has never been more vital in raising the bar.
The hospitality industry is experiencing a fundamental change in how guests interact with restaurants and hotels. Traditionally, Point of Sale (POS) meant a fixed terminal with an employee taking orders from guests across a counter. Today's reality is radically different, with guests expecting to order and pay however they prefer, whether through their phones, at self-service kiosks, via apps, or through traditional staff interactions. As consumer expectations evolve, traditional POS systems are struggling to keep pace. Below are the top 10 reasons to consider replacing your POS system in 2025, along with actionable insights to help hospitality leaders prepare for the future.
Content marketing has long been the “anti-marketing” tool for astute marketers. In a world where ads are ignored, phone calls go unanswered, and emails go straight to the spam folder, sharing helpful content allows brands to engage target audiences without overtly promoting products.
Here is a summary on what to expect from the Hotel Yearbook 2025 Sustainability Tech Edition.
Digital marketing continues to evolve rapidly, driven by the rapid advancement of artificial intelligence (AI) tools. Changes in consumer behavior and a focus on personalization and the data driving it will impact digital marketers more profoundly in 2025. Partnering with experts who can help hoteliers navigate this evolution will ensure a smooth transition and, in turn, enhance the customer experience. Here are 10 digital marketing trends we believe will have the most significant impact on our industry.
The hotel industry faces a significant shift in 2025 with technology and evolving consumer behavior. As guests seek personalized and immersive stays, hoteliers need to adapt. The top 10 emerging trends, including AI-driven guest communication and focus on recent reviews, will reshape reputation management in hotels.
In the dynamic world of hospitality, technology acts as both a catalyst and a challenger in our pursuit of sustainability. What I mean by this is that beyond its utility in streamlining operations and enhancing guest experiences, technology forces us to rethink our relationship with the natural world, society, and economies. Is technology the silver bullet to the major planetary challenges? Or is it a set of tools to help with our incremental improvements on the sustainability path? Or rather, is technology blinding us to the needs of behavioural and managerial changes in sustainable hospitality?
Hospitality thrives on human connections. While guest experiences are at the heart of business strategies, the industry is now recognising that exceptional guest journeys are only possible when equal attention is paid to the employee journey. As we approach 2025, the focus on empowering and supporting hospitality professionals is set to transform the industry. This article explores the trends and innovations redefining the employee experience and shaping hospitality’s future.
As the hotel sector moves into the mainstream as an asset class, many investors are entering it for the first time. It is important to offer advice tailored not to the sector, but to the hotel segment they are investing into.
Serengeti Explorer offers a central yet private location with panoramic views, extensive facilities and a competitive price point catering to an underrepresented market between budget and full luxury.
RIU Hotels & Resorts and Tikida Group have completed the refurbishment of the Riu Palace Tikida Agadir, their 5-star beachfront hotel in Agadir, Morocco, which opened in 2012. The hotel, which offers the renowned 24h All Inclusive by RIU service, now has a capacity of 456 rooms and an improved layout, as well as new food options, brighter common areas and better entertainment to give guests an even more complete experience.
Welcome to The Hotel Yearbook 2025 – your concise guide to the next wave of hospitality innovation and strategy. As always, we’ve invited a cross-section of senior executives, consultants, analysts, and thought leaders to answer the central question: What lies ahead for the global hotel industry?
The TUI Group last weel announced the launch of its 500th hotel project - TUI Magic Life Agadir - at the International Tourism Fair (ITB), marking a significant milestone in the company's global growth strategy. The tourism group plans to expand its hotel portfolio from the current 433 to 600 hotels in the medium term. Construction of the new club in Agadir, in partnership with the Tikida Group, is scheduled to begin this spring, with the opening scheduled for summer 2027.
Tribute Portfolio - part of Marriott Bonvoy's (www.Marriott.com) growing collection of characterful, independent hotels - welcomes its first safari lodge with the launch of Turaco Ngorongoro Valley, a Tribute Portfolio Hotel in Karatu, Tanzania. Set against the awe-inspiring backdrop of the Ngorongoro Conservation Area, a protected territory in Tanzania's Arusha region and a UNESCO World Heritage Site, this property seamlessly combines modern comfort with an authentic connection to the land and the Maasai culture.
The Dubai-based hospitality group has been entrusted with the management of The Address by owners DevtracoPlus.
Marriott today unveiled plans to open two luxury tented safari camps in Kenya, following the signings of The Ritz-Carlton, Masai Mara Safari Camp and JW Marriott Mount Kenya Rhino Reserve Safari Camp with Lazizi Mara Limited and Lazizi Solio Limited, respectively, both part of the Lazizi Group of Companies. Underscoring the company's commitment to expanding its world-class luxury portfolio and offerings for unique travel experiences, the anticipated properties aim to set new standards for high-end, luxury hospitality in some of Africa's most breathtaking safari destinations.
Traditional SEO is not dead, but traditional search is! Consumers simply do not search as they did 10 or 15 years ago. Social search is now a big component of the customer journey: from TikTok to YouTube to Instagram, the platforms are diverse and usage greatly vary depending on age and traveler habits.
In spite of all the buzz around genAI, the AI Search market share today is estimated around 6% of the total search market, and estimated to go up to 14% by 2028 (Search Engine Land). Google's own Gemini AI has already been made available to Google's 84 billion monthly users - compare this to ChatGPT's 121 million users!
I don't believe that SEO is dead. I am of the view that the role of SEO is going to develop in alignment with the evolution of search. After all, it doesn't resemble the way it began with the incumbent approach. The challenge remains how to be found.
Eight Continents Hotels & Resorts proudly announces the addition of Treetop by Eight Continents Zanzibar to its prestigious portfolio. A hidden gem nestled in the heart of Zanzibar, this exclusive island resort redefines luxury with its breathtaking ocean views, serene ambiance, and world-class hospitality.