Mirai argues hotels need AI infrastructure designed for conversation in addition to web browsing to compete with OTAs in the new conversational commerce era.
The article argues hotels must shift from AI experimentation to measurable operational improvements, focusing on defined performance targets and consistent system adoption.
Analysis explores how AI could help coordinate the complex multi-stakeholder ecosystem around World Cup 2026 amid geopolitical tensions, rising costs, and operational fragmentation.
The article explores how AI agents will enable continuous, self-optimizing enterprise systems, shifting CIO focus from technology implementation to governance and cultural readiness.
NVIDIA's OpenClaw and NemoClaw aim to deploy specialized AI agents for hotel operations like guest messaging, RFP processing, and maintenance coordination.
The board includes leaders from major brands and will focus on practical AI applications in commercial performance, meeting monthly to share insights with members.
The travel industry's AI conversation at ITB Berlin 2026 moved beyond hype toward practical maturity and real-world applications.
Study of 2,700 AI queries shows five London luxury hotels captured 57% of AI recommendations, with Google AI Mode routing favouring OTAs over direct booking
Klaus Kohlmayr discusses AI trust challenges and the evolving role of revenue managers in hospitality technology.
Apaleo's founder demonstrates live hotel booking through ChatGPT, with 15-20 hotel groups already deploying AI agents in production.
OpenAI pivoted away from direct commerce checkout after underestimating integration complexity, while AI referrals to retail sites grew 693% year-over-year.
TrustYou's CEO envisions moving from fragmented guest communication to unified conversational AI that maintains context across all channels and touchpoints.
The author draws parallels between García Márquez's novel and how hotels repeatedly face new technology waves, from websites to Google to AI, requiring constant adaptation to remain discoverable.
Stripe's James Lemon discusses payment infrastructure challenges in hotels and why AI booking technology is more complex for travel than retail.
The author argues hotels must audit systems and align culture before implementing AI, as technology amplifies existing problems rather than fixing them.
The author argues hotels need strong operational foundations before AI can be effective, as technology amplifies existing processes rather than fixing broken ones.