Uber is in the hotel business now, thanks in part to AI
Uber partners with Expedia to offer hotel booking through its app, using AI tools that reportedly cut feature development time from a year to six months.
AI in Hospitality
Latest
Hospitality’s AI opportunity to decompose tasks and reclaim the work that actually matters
The author argues hotels should use AI to eliminate mundane integration tasks between disconnected systems, freeing staff for high-touch guest service work.
By David Poprawka, Innovation Strategist, Infor
The Love-Hate Relationship We Have With Chatbots 🤖
The analysis explores how poorly implemented chatbots damage brand trust by prioritizing cost reduction over customer service quality.
By Terence Ronson, Founder & Managing Director, Pertlink Limited
Digital Employees Are Already Here. Hospitality Just Hasn’t Fully Noticed Yet.
Unlike basic AI tools, digital employees integrate directly into hotel systems to execute full workflows from reservations to follow-ups without human intervention.
By Ira Vouk, Hospitality Tech and AI Consultant, Hospitality 2.0 Consulting
The Soul of the Machine
Meta's approach to capturing employee workflows as AI training data could transform hotel operations by preserving tribal knowledge and expertise, but raises significant trust and governance concerns.
By Terence Ronson, Founder & Managing Director, Pertlink Limited
Strategic Pivots Will Define the CIO’s Agenda in 2026
Gartner survey shows 94% of CIOs expect major plan changes by 2026, with only 48% of digital initiatives meeting targets amid economic and geopolitical volatility.
The Invisible Hotel: Why Frictionless Efficiency Is Eroding Hospitality Value - and How to Reclaim It
The piece argues that hospitality's focus on frictionless automation risks commoditizing brands by eliminating human connection moments that drive loyalty and pricing power.
By Terence Ronson, Founder & Managing Director, Pertlink Limited
Not Done Weekly - Breaking Down Steps for AI Agents for Hospitality
The article provides a five-step framework to analyze hotel roles for AI implementation and includes a comprehensive vendor guide across guest engagement, voice AI, and revenue management categories.
By Sloan Dean, CEO Emeritus, Not Done with Sloan Dean
Quis coniungit ipsos coniungentes? (Who connects the connectors?): A seamless travel journey in search of a traveler
The author argues that AI-powered booking connectors fail because they expect travelers to manage technical complexity rather than simplifying it.
Simone Puorto, Head of Innovation at Hospitality Net, Talks AI on the Resilient Tourism Podcast
Puorto discusses AI as a new interface replacing traditional software navigation and explores how human presence may become a luxury differentiator.
The AI Agent Trap: Why Hospitality's Next Technology Crisis Is Already in Motion
The author argues that current AI agents are trapped in vendor silos and warns that back-office integration, not guest-facing applications, holds the greatest potential for hotel transformation.
By Darko Bosancic, SVP, Sirma Group Holding JSC
Introducing the AI Hospitality Alliance (AIHA): A New Independent Industry Platform to Unite and Shape the Future of AI in Hospitality
Ira Vouk launches AIHA to unite hoteliers, tech partners, researchers and investors around coordinated AI strategy through education, events and research.
Who Owns Travel in 2046? Artificial Intelligence, Trust and Power Redraw the Map
The 2026 Leadership Exchange at ITB Berlin explored how AI will redistribute power in travel by 2046, with trust becoming fragmented and some destinations restricting access.
AI Will Not Save Your Hotel, But It Will Decide What Hospitality Means Next
The author argues AI will force hotels to rethink hospitality fundamentals, moving from reactive service to anticipatory experiences that feel effortless.
By Are Morch, Digital Transformation Coach for Hotels, Are Morch, Digital Transformation Coach
10 Tactical Suggestions to Conquer AI for Hotel Operations!
The article provides 10 actionable steps for hotels to implement AI, from voice automation and back-office workflows to AI visibility optimization and dynamic pricing engines.
By Sloan Dean, CEO Emeritus, Not Done with Sloan Dean
The Future of Hotels Will Not Be Won by More Bookings, It Will Be Won by Better Thinking
The article argues hotels must shift from volume-driven to intelligence-driven growth, focusing on guest understanding and experience design rather than simply capturing more bookings.
By Are Morch, Digital Transformation Coach for Hotels, Are Morch, Digital Transformation Coach
Minor Hotels Unveils Global Data and AI Platform to Power Next-Generation Guest Experience
Minor Hotels partners with Google Cloud, Salesforce, OneTrust and Deloitte to build an AI-powered platform connecting 640+ properties by 2026.
Webinar Replay: The AI Distribution Shift is underway
Virtual forum features hospitality executives and AI experts discussing artificial intelligence's impact on hotel booking technology.