The author argues that AI-powered booking connectors fail because they expect travelers to manage technical complexity rather than simplifying it.
Puorto discusses AI as a new interface replacing traditional software navigation and explores how human presence may become a luxury differentiator.
The author argues that current AI agents are trapped in vendor silos and warns that back-office integration, not guest-facing applications, holds the greatest potential for hotel transformation.
Ira Vouk launches AIHA to unite hoteliers, tech partners, researchers and investors around coordinated AI strategy through education, events and research.
The 2026 Leadership Exchange at ITB Berlin explored how AI will redistribute power in travel by 2046, with trust becoming fragmented and some destinations restricting access.
The author argues AI will force hotels to rethink hospitality fundamentals, moving from reactive service to anticipatory experiences that feel effortless.
The article provides 10 actionable steps for hotels to implement AI, from voice automation and back-office workflows to AI visibility optimization and dynamic pricing engines.
The article argues hotels must shift from volume-driven to intelligence-driven growth, focusing on guest understanding and experience design rather than simply capturing more bookings.
Minor Hotels partners with Google Cloud, Salesforce, OneTrust and Deloitte to build an AI-powered platform connecting 640+ properties by 2026.
Virtual forum features hospitality executives and AI experts discussing artificial intelligence's impact on hotel booking technology.
The author argues that AI infrastructure like MCP is rapidly building the foundation for agent-driven travel booking, positioning early adopters for advantage when consumer adoption accelerates.
The author explores how AI advancement by 2035 could automate hospitality logistics while making human connection the ultimate luxury amenity.
Hotels can now influence AI-powered search results through Model Context Protocol technology, moving beyond basic OTA listings to showcase unique experiences and drive direct bookings.
The article explains how AI agents differ from assistants by working independently to achieve goals, potentially giving smaller hotels competitive advantages over larger brands.
A business professional shares six practical AI applications that enhance rather than replace human thinking, from custom travel planning to coding simple tools without programming knowledge.
B2B buyers now prioritize AI transparency and governance over flashy features, requiring CIOs to coordinate company-wide messaging to build customer trust.
AI transforms hotel data collection from reactive reporting to predictive intelligence, unifying systems to anticipate guest needs and optimize revenue in real-time.
AI requires contextual, real-time guest data rather than static personas to deliver effective personalization and capture revenue opportunities.