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AI in Hospitality
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The hotel ranking game has a new playing field
Google's March 2026 core update now rewards original content over templated listings, giving hotels an advantage over OTAs in AI-powered travel discovery.
By Markus Busch, Editor/Publisher, hospitality.today
AI Tools in Revenue Management Are Co-Pilots, Not Autopilots
The article uses a case study of a £35 rate drop mistake to argue for human oversight controls when implementing AI pricing recommendations.
By Terence Ronson, Founder & Managing Director, Pertlink Limited
A Simple Checklist to Make Your Hotel Website AI-Friendly
Hotels must optimize websites with specific, text-based content that AI can extract and understand, moving beyond keyword-focused SEO to factual information architecture.
By Vikram Singh, Global Hotel Commercial Leader, Vikram Singh
The PMS Wars and AI, part II
Author argues PMS systems remain central to hotel operations despite AI advances, favoring platform consolidation over best-of-breed specialist solutions.
By Martin Soler, Partner, Soler & Associates
Six layers, one hub — the minimum stack for the new PMS era
The article outlines a six-layer technology architecture with PMS as the central hub for 100-room independent hotels, featuring AI-ready integrations and real-time data flows.
By Markus Busch, Editor/Publisher, hospitality.today
Choice Hotels Built AI for the Owner. Who Is Building It for the Guest?
The author critiques Choice Hotels' six AI tools for prioritizing owner ROI over guest experience, arguing that technology should enhance human moments that create loyalty.
By Are Morch, Digital Transformation Coach for Hotels, Are Morch, AI Champion
The End of Problems: Why is the Travel Industry Optimizing for a World That's About to Disappear?
The author argues that travel companies optimizing customer-facing problem-solving tools are missing AI's shift toward preventing problems entirely before customers encounter them.
By Jacqueline Nunley, Global Industry Strategist, Salesforce, Inc.
The PMS era is ending
The author argues unified PMS suites can't match the innovation speed of specialists rebuilding distribution, CRM, revenue management, and payments for the AI era.
By Markus Busch, Editor/Publisher, hospitality.today
Behind the Curtain of Everyday AI: What’s Hype, What’s Real, and What Still Needs You
Article explores the practical realities of AI implementation, distinguishing between marketing claims and actual capabilities.
By Gary Hernbroth, Founder, Training for Winners
Your Staff Are Already Using AI — You Don't Know About It
Hotels face significant data exposure risks as staff informally use public AI tools with sensitive guest information, requiring immediate governance policies.
By Terence Ronson, Founder & Managing Director, Pertlink Limited
Your hotel has an AI rank. Do you know what it is?
Lighthouse launches Connect AI 2.0 to help hotels rank in ChatGPT searches and compete with OTAs for direct bookings through AI platforms.
By Adam Swart, VP of Content Operations, Lighthouse
Why Pertlink Created the AI in Hospitality Lexicon - And Why We Are Giving It to the Industry
Pertlink releases a free AI Lexicon to help hotel operators understand AI terminology and avoid poor governance decisions, emphasizing human-centered technology implementation.
By Terence Ronson, Founder & Managing Director, Pertlink Limited
The Buffet Paradox: Why Abundance Is Costing Hotels More Than They Know
Hotels lose hundreds of thousands annually to buffet overproduction, with AI-driven tracking showing potential waste reductions up to 90%.
By Fengmin Gong, CEO and Co-founder, Metafoodx
Choice Hotels International Unveils New Technologies and AI-Powered Solutions to Help Owners Capture More Demand and Operational Excellence
Choice launches five AI solutions including Business Direct for SMBs, EasyBid for group sales, CHARLIE virtual assistant, and RAISE rate management.
What does it actually take to get your hotel on ChatGPT?
Connect AI enables hotels to appear in ChatGPT search results with direct booking links, bypassing OTA commissions through automated data structuring.
By Paige Lopez, Content marketer, Lighthouse
Wyndham Launches Native ChatGPT App
The app makes Wyndham the first major economy/midscale franchisor with native ChatGPT integration, part of $450M+ in tech investments.
The Biggest AI Skills Gap Hotel Teams Can’t Afford to Ignore
Hotels face a critical skills gap as teams lack practical AI fluency needed to work confidently with autonomous systems handling operations and guest services.
By Florian Montag, SVP Revenue, Apaleo GmbH