Artificial intelligence is already transforming the way our industry operates, and its impact is only going to accelerate. The way travelers discover, evaluate, and book hotels is being rewritten in real time, and operators like us need to adapt quickly to stay relevant.
Last week, we discussed how artificial intelligence (AI), particularly the widespread adoption of generative AI (GenAI), has transformed the traditional HR functions across the six stages of the employee lifecycle. Many professionals want to understand what roles still remain for humans in HR.
In a world where artificial intelligence learns faster than we have time to educate it, a major risk looms: that of the mass destruction of tasks performed by humans, and with them, entire professions.
The rise of artificial intelligence agents will introduce a new layer of complexity in how the hospitality industry navigates customer loyalty, according to a conceptual paper, “Artificial Intelligence (AI) Agents and the Future of Customer Loyalty,” from four researchers at Florida Atlantic University.
Artificial intelligence (AI), particularly the widespread adoption of generative AI (GenAI), is rapidly transforming the way organizations manage their workforce. Organizations are at a critical point where they must assess the transformational changes that AI has brought to human resources (HR). HR professionals must understand their new roles in organizations as AI becomes more essential at work.
This article concludes Hospitality Net’s Thematics campaign with Shiji Group on Single Provider for Seamless Data. Throughout the series we have examined how integrated systems can transform hotel operations and the guest journey. For this final edition, the focus turns to one of the most pressing questions facing the industry today: how to build clean, connected datasets that can support useful applications of artificial intelligence.
AI in hospitality is reshaping the industry, but the real challenge isn’t just technical, it’s human. How guests and employees feel about AI often matters more than what the technology can actually do. This article explores the psychological dynamics that influence AI adoption in hospitality and offers practical ways for leaders to ensure technology strengthens, rather than erodes, the essence of human service.
The rapid development of emerging technologies is reshaping industries around the world, including the tourism sector. The European Travel Commission (ETC) has today published the findings of its European mapping study on artificial intelligence use within National Tourism Organisations (NTOs).
AI, as in artificial intelligence, is the hot topic of the past two years. The experts say we’ve barely opened the door on AI’s possibilities. We all know AI stands for artificial intelligence, and a simple definition of AI, as it applies to customer service and experience (CX), is technology that can think and learn like humans to help solve problems and answer questions, making companies and their employees more productive and efficient.
Artificial intelligence is fundamentally transforming the restaurant industry, with personalization emerging as perhaps one of the most significant developments. Unlike basic personalization that might simply remember a customer’s name or birthday, Artificial intelligence-driven personalization leverages advanced algorithms, machine learning, and large datasets to anticipate needs, personalize offerings, and create seamless experiences uniquely crafted for each individual. As reported by Statista the global food service market, valued at $2.52 trillion in 2021 and projected to reach $4.43 trillion by 2028, is increasingly embracing these technologies. So how will AI-driven personalization in restaurants reshape guest experiences over the next five years? What are the current applications, emerging trends, technological elements, and implications for businesses and consumers?
The hospitality industry is undergoing a powerful transformation, shaped by the rise of artificial intelligence and the growing demand for highly personalized guest experiences. According to a recent Boston Consulting Group survey, 80 percent of consumers worldwide now expect tailored interactions. This shift is not about replacing people with machines. It is about using technology to create smarter, more intuitive service that exceeds expectations, strengthens loyalty, and supports long-term business success.
Hospitality is on the edge of its next great transformation, and this time it is not mobile driving the change. It is AI. Just look at the numbers. In April 2025, ChatGPT recorded over five billion visits, while traffic to Google declined. This shift marks more than a trend. It signals a complete rethinking of how travel is researched, planned, and booked. And at the center of it all is Agentic AI, the technology that may soon redefine the entire guest journey, from inspiration to reservation.
Consider the last time you set out to plan your next holiday. Did you find it easy to make a quick decision on where to go, which airline and hotel to choose, which experiences to pick or restaurants to dine at? Chances are you didn't. And you're not alone.
Let’s cut through the noise for a moment. AI is not just hype anymore—it’s the biggest shift in tech since the internet made floppy disks obsolete.
The personal touch has long been at the heart of what defines hospitality. However, delivering personalization at scale is now critical to not only differentiate from the competition, but also meet the demands of today’s discerning guests. Hotels that don't adapt risk falling behind, and therefore increasingly need to leverage AI to understand guest preferences, anticipate needs, and tailor every interaction.
