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Announcements

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Nammos to Open First-Ever Resort in the Middle East in Spring 2026

While much of the region's ultra-luxury hospitality has leaned into quiet sanctuaries, Nammos, the global cultural landmark of Mediterranean glamour is set to disrupt the status quo. Opening its first-ever resort this spring at AMAALA's Triple Bay, Nammos Resort AMAALA is set to launch a full-spectrum destination built on the brand's core philosophy of Endless Joy. Part of ADMO Lifestyle Holding, Nammos Resort marks the first new opening under the global expansion plan for the brand.

Nammos Hotels
AMAALA, Saudi Arabia
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Now Accepting Reservations: Danieli, A Four Seasons Hotel, Venice, Ushers in a New Chapter of Timeless Grandeur

A city defined by centuries of connection and cultural exchange, Venice continues to captivate new generations with its timeless beauty and evolving character. With its unveiling just months away and reservations now open, there is a new way to experience this remarkable destination as one of its historic landmarks prepares to reemerge as Danieli, A Four Seasons Hotel, Venice.

Four Seasons
Venezia, Italy
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The Sitio to Debut March 1, 2026 as Surf-Centric Boutique Hotel at Virginia Beach’s Atlantic Park

The Sitio, a 20-room boutique hotel designed for surfers, creatives, and culture-driven travelers, will make its official debut on March 1, 2026 in the heart of the Virginia Beach oceanfront. Located within Atlantic Park, a first-of-its-kind development anchored by North America's first Wavegarden Cove surf lagoon, The Sitio will offer a minimalist, design-forward retreat at the intersection of surf culture, art, and music.

The Sitio
Virginia Beach, Virginia, United States
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ONYX Hospitality Group Signs Agreement to Manage Shama Hub Ladprao

ONYX Hospitality Group officially announced the signing of a management agreement for Shama Hub Ladprao at a ceremony held at Amari Bangkok on 22nd January 2026. The agreement was signed by Mr. Yuthachai Charanachitta, Chief Executive Officer of ONYX Hospitality Group, and Mr. Somchai Ngamdamrongkiat, owner of Shama Yen Akat and Shama Hub Ladprao, in the presence of executives and team members from both organisations.

Shama
Krung Thep Maha Nakhon, Thailand
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Treehouse Hotel Miami Beach Taking Root Soon

Treehouse Hotels—the free-spirited, nostalgia-fueled hospitality brand created by Barry Sternlicht, Chairman of Starwood Hotels—is bringing its signature playful vibes to South Florida. Developed by owner Keyah Real Estate Group, Treehouse Hotel Miami Beach is scheduled to open in early 2029 and will introduce the brand's easygoing, design-forward approach to one of the city's most iconic neighborhoods.

Treehouse Hotels
Miami Beach, Florida, United States
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The Luce, St. Pete Beach's Newest Coastal Retreat Now Accepting Reservations for March 2026 Opening

The Luce, a highly anticipated new addition to St. Pete Beach's vibrant shoreline, is now officially accepting guest reservations for stays beginning March 15, 2026. With 200 stylish accommodations- including a selection of bungalow studio suites- The Luce offers a playful yet polished retreat designed for both relaxation and celebration. Now part of Marriott's Tribute Portfolio, The Luce, owned by LCP Safanad, is being transformed from a St. Pete Beach classic boutique hotel into one unforgettable getaway, capturing the charm of SPB and seamlessly integrating the distinctly Floridian experience that celebrates the endless sunshine, eclectic culture and laid-back sophistication of Florida's Gulf Coast. In celebration of its launch, The Luce is offering 3,000 Marriott Bonvoy points per night for every stay booked. Marriott Bonvoy Members can take advantage of the offer by using promo code S2449 when reserving their stay anytime from now until March 31st.

Tribute Portfolio
St. Pete Beach, Florida, United States
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Waldorf Astoria Hotels & Resorts Coming to Deer Valley East Village in Park City, Utah in 2028

New York-based Extell Development Company, a full-service national real estate developer of residential, commercial, and hospitality properties, and Hilton (NYSE: HLT), a leading global hospitality company, today announced the signing of Waldorf Astoria Deer Valley Resort and Residences. Expected to debut in 2028, the ski-in, ski-out resort will be located within the premier Deer Valley East Village, the first major public alpine ski resort to be developed in North America in over 40 years.

Waldorf Astoria
Park City, Utah, United States
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L’Aventure: Paris Enters a New Chapter of Nightlife and Hospitality

The Beaumarly Group, founded by Gilbert and Thierry Costes, will officially inaugurate L'Aventure on February 9, 2026, a singular address bringing together a restaurant, a club, and a five-star hotel, just steps from the Arc de Triomphe, in the heart of Paris's 16th arrondissement. Much more than a simple opening, L'Aventure stands as a contemporary declaration of the Parisian art de vivre. A total destination, where gastronomy, music, design, and hospitality come together in a cinematic, intense, and deeply urban atmosphere, true to Beaumarly's DNA, yet resolutely oriented toward the Paris of tomorrow.

Beaumarly
Paris, France
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Minor Hotels Announces First Signing under its New Minor Reserve Collection Brand

Minor Hotels, a leading global hotel owner and operator, has announced the signing of the first property under its new luxury collection brand, Minor Reserve Collection. Slated to launch in 2028, Aventora Resort Baía Formosa, Minor Reserve Collection, will be located in Brazil's Rio Grande do Norte in the northeast of the country, in an area recognised as a key destination for eco-tourism.

Minor Reserve Collection
State of Rio Grande do Norte, Brazil
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Madrid prepares for its most anticipated debut: Nômade Temple Madrid Opens Spring 2026

Officially opening its doors in late March 2026, Nômade Temple Madrid marks the Nômade brand's first European opening, bringing its philosophy of celebratory healing, cultural immersion, and shared experience to the heart of the Spanish capital. Following its two established properties in Tulum and Holbox, Nômade Temple Madrid represents a significant new chapter for the brand, one that redefines experiential luxury within an urban context.

Nomade People
Madrid, Spain
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IHG Hotels & Resorts and Ruby Group Bring Its First U.S. Ruby Hotel to Chicago

IHG Hotels & Resorts (IHG), one of the world's leading hospitality companies, celebrates the U.S. market debut of its Ruby Hotels brand with a property in the heart of downtown Chicago. Ruby Group will develop and operate the hotel under a 30-year franchise agreement with IHG, overseeing the comprehensive renovation and repositioning of the historic Inn of Chicago building into a vibrant Ruby Hotels property that blends soulful design with its storied past.

Ruby Hotels
Chicago, Illinois, United States
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Corinthia Hotels, RoundShield and Kervis Announce Luxury Development in Lake Como, Italy – opening 2028

Corinthia Hotels proudly announces its partnership with RoundShield and Kervis SGR to operate a world-class, luxury resort in Lake Como. The 58-key Corinthia Lake Como will be built adjacent to the grounds of Italy's second-oldest golf course in the alpine village of Menaggio. Nestled in the foothills of the Pre-Alps, the development will complement the historic course with a beach club on the lake's western shore, creating a rare, fully integrated resort in this iconic yet supply-constrained destination.

Corinthia
Lombardy, Italy
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Avi Brosh’s Palisociety Announces The Hôtel Lili, Debuting In Beverly Hills In Spring 2026

Avi Brosh's Palisociety is set to debut its first hotel in Beverly Hills this spring, The Hôtel Lili, a completely reimagined intimate hotel that combines European-inspired style and personality with the timeless charm of classic Los Angeles. The property was originally built in 1939 as a private residence and brings a uniquely boutique point of view to Beverly Hills' hotel landscape with intimate interiors, richly crafted details and a convenient yet quiet setting steps from the internationally renowned city's most storied streets.

Palisociety
Beverly Hills, California, United States