Research Unveils Chinese Travelers’ Changing Lifestyle, In Line with Canopy by Hilton’s Debut in China
Hilton (NYSE: HLT) today revealed results from consumer research projects[1] undertaken by global information and measurement houses, Kantar and Nielsen. By exploring Chinese consumers' mindset and their rapidly-growing appetite for quality travel experiences, the research paves the way for the introduction of the new Canopy by Hilton brand in China in order to meet rising local demand for lifestyle-driven tourism. The insights were released today in a Beijing press conference and demonstrate Hilton's commitment to innovation based on customer engagement.