Technology

As famed sci-fi writer, William Gibson, said, "The future is already here; it's just not evenly distributed." Applying this quote to hospitality's current inroads with web3, generalizing the entire industry as behind discounts the many brands that are quite active, either publicly or privately, in figuring out how to monetize next-gen internet technologies.

As travel and hospitality brands assess the opportunities Web3 provides, they are focusing on business-tangible use cases that will help propel their businesses forward. And as they do, they are finding benefits in three areas: Attracting new customers Engaging more deeply with current customers, and Enabling direct customer relationships without intermediaries.

The rapid adoption of Web3 technologies, particularly by luxury brands, is reshaping various industries. A recent CoinGecko study reports that 37% of high-end apparel and luxury goods brands have already initiated Web3 strategies, highlighting their enthusiasm for blockchain, NFTs, and decentralized platforms.

Integrating Reality Capture and AI in the hotel industry can significantly contribute to ESG compliance. From an environmental perspective, these technologies enable energy usage optimization, identifying inefficiencies and simulating eco-friendly strategies to reduce the carbon footprint.

In the hospitality industry, there are several effective applications of reality capture data that can have a transformative impact. Some of the key areas where reality capture can be highly beneficial include: Virtual Tours and Marketing Design and Renovation Facility Management and Maintenance Event Planning and Layout Optimization Training and Safety Protocols It's worth noting that the effective applications of reality capture data may vary depending on the specific needs and goals of each hospitality business.

Reality capture enables immersive virtual tours, enhancing guest experience and serving as a valuable marketing tool. It streamlines design and renovation processes, allowing accurate 3D visualization and informed decision-making.

Thank you for the opportunity to share thoughts on the important topic of IT talent recruitment to the hospitality industry. First and foremost, we need to focus on talent retention and ongoing development and upskilling of the people we have in our organizations.

At Accor we are working on many of the topics that you mentioned in your introduction. Over the last 10 years we have seen a gradual shift from on-property, very broad expertise to above-property deep technical expertise to the ability to effectively manage third parties including SAAS, cloud and outsource partners.

Will AI build the metaverse? 100% yes, but to understand where we're headed, best to look at how AAA video games are currently built (in addition to other cloud-based software tools). Nowadays, each game requires the coordination of global teams of developers and designers, costing hundreds of millions of dollars to produce over a multi-year period.

AI is accelerating everything, many repetitive tasks that require a specific skill can now be automated, where before a human had to learn how to do the job. This elevates the bottom, and creativity becomes the currency. If someone didn't get a chance to learn how to sing or make music and can't afford to or doesn't have the headspace to take on that endeavour, text to music will allow them to express themselves.

The universe of digital assets and virtual environments is growing at an unprecedented rate, outstripping our ability to harness and understand them fully. This expansion isn't just about sheer numbers but also pertains to these entities' increasing intricacy and sophistication.