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Top 5 Event Trends Hotels Must Know for 2025

The meetings and events industry is at the crossroads of change and opportunity in 2025. New trends are shaping how events come to life, including unusual venues and AI-driven personalisation. For hotels, these changes mean new ways to win market share and make a lasting impression. Cvent reveals the five key trends hotels must know to meet the evolving needs of event planners and attract more MICE business.

10 Tips for Unlocking the Full Potential of Direct¶Bookings

Direct bookings remain a vital revenue stream for hotels, yet growth in this area remains challenging. While online-direct booking channels have stabilized post-pandemic, their share has increased compared to pre-COVID levels—now accounting for 21% of total hotel chain bookings globally via hotel chains’ Internet Booking Engines (IBEs).

Hotel Yearbook Article HYB 2025 Sustainability Tech Edition

The Hospitality Paradox: Embracing Automation While Protecting Jobs

For years now, the most pressing issue in hospitality has been employment shortages, and housekeeping gets stated as being most critically understaffed. Research has also been published about the low job satisfaction experienced with hospitality employees in general, and housekeepers specifically.

Top 10 Booking Engine Features Shaping Revenue and Conversion in¶2025

As we step into 2025, digital transformation continues to drive innovation across the hospitality industry, offering countless opportunities to increase engagement and boost revenue. One tool that stands out as essential in this evolution is the booking engine. No longer just a reservation system, today’s booking engines are dynamic retailing platforms designed to maximize revenue potential and elevate the guest experience.

Top 10 Media Content and Distribution Trends for In-Room TV's and Hotel Communal Areas in 2025

The in-room entertainment market is poised for significant transformation in the coming years. Whilst top-tier casting solutions are high on every hotelier’s wish list, will they truly revolutionise, move the needle and meet everyone’s expectations? Will the trend of cord-cutting seen in residential homes continue in the hospitality industry, or will it take time and stabilise? And what about in-room movies, are they becoming obsolete with the advancement of Netflix, Amazon, Max and Disney+?

Hotel Yearbook Article HYB 2025 Sustainability Tech Edition

Democratising access to sustainability data

We’ve all seen firsthand how travel and tourism can be a double-edged sword, both a force that has the potential to do enormous good, or if mismanaged, cause significant harm. This industry is responsible for around 9% of global greenhouse gas emissions, as well as having a wide range of both positive and negative impacts on communities, biodiversity, social equity, and more.

9 Shifts Shaping the F&B World in 2025

Customer demands have pushed the F&B industry to extremes, with expectations for immersive experiences, environmental consciousness, and hyper-personalized services. Meanwhile, rising inflation, labour shortages, and skyrocketing energy costs challenge restaurants to balance evolving customer needs while maintaining high margins. In 2025, we expect restaurants to shift toward a more balanced approach, focusing on convenience, immersive experiences, sustainability, and quality, all while maintaining value for money. The key challenge will be creating and communicating this value effectively to their guests.

Top 10 Procurement Strategies Every Hospitality Leader Should Know in 2025

The hospitality procurement sector is undergoing a remarkable transformation, accelerated by technological advancements, heightened sustainability demands, and the pressing imperative for operational efficiency. In 2025, procurement leaders must not only adapt but also innovate to maintain a competitive edge. In this dynamic environment, ten pivotal procurement trends warrant the close attention of hospitality professionals, alongside strategic recommendations for their effective implementation.

Hotel Yearbook Article HYB 2025 Sustainability Tech Edition

Smart Tech Meets Sustainability: The Future of Hospitality

The Hospitality industry stands at a pivotal crossroads. As one of the world’s most vibrant and economically significant sectors, it contributes approximately 10% of global GDP and employs millions worldwide. However, this industry is also a significant driver of resource consumption and carbon emissions, making sustainability not just an ethical imperative but a strategic necessity. The convergence of smart technology and sustainable practices offers a transformative path forward, empowering hotels, resorts, and other players in the sector to thrive while safeguarding our planet.

Top 10 actionable AV system trends to make you stand out

Hospitality operators strive to deliver the right atmosphere: it’s a core aim. Whether hotel lobby, bar, restaurant or club, you want your guests to feel comfortable and relaxed. You want them to want to be there, and to want to stay. And afterwards you want them to tell everyone how good it was, and to come back again.

The Wellness-Hospitality Axis: Prepare to Pivot

It is no secret that wellness and lifestyle have made their way into and established their value through the upper-upscale and luxury hospitality segments. In some cases, this has trickled down into extended stay and economy lodging markets. The momentum and demand for wellness programs has fast-tracked new programs that not only serve market and growth, but also create distinction, enhance market positioning, and mitigate risk while optimizing the performance of the business, amid wide and evermoving change. Some of these may be obvious, and many of these may not be popular, but nonetheless, I felt they were worth sharing.

10 Hospitality Trends Transforming the Digital Guest¶Journey

Guests have high expectations of their hotel stays. Seamless, self-service, hassle-free experiences have become a must-have — and the savviest hotels meet these demands with technology. Providing exceptional services to your guests in person remains the bedrock of hospitality, but a stellar digital guest experience is now a cornerstone of the modern hotel stay.

10 Reasons Why Upgrading Your PMS is a Must in 2025

The hospitality industry isn’t slowing down, and outdated PMS solutions are dragging hotels behind. Clunky, slow, and vulnerable to cyber threats, legacy systems can no longer keep up. If your property still relies on an aging PMS, here’s why 2025 is the year to upgrade—ranked from most to least urgent.

Hotel Yearbook Article HYB 2025 Sustainability Tech Edition

Smart and Sustainable: Transformative Technologies and Innovation in Hospitality

The hospitality industry stands at a critical crossroads: sustainability has moved from a peripheral concern to a strategic and operational imperative. As hoteliers grapple with reducing carbon footprints, embracing circularity, and combating waste, many remain stalled by data inconsistencies and limited resources. Artificial Intelligence (AI) provides a path forward—not merely for reporting but for driving real-time operational improvements. This article explores four AI-powered sustainability solutions—carbon calculators, circular supply chain management, and waste optimization technologies—that can help hotel leaders achieve measurable impacts.

8 Guest Communication Trends: What’s Ahead for 2025

Delivering a memorable guest experience has always been the foundation of success in the hospitality industry. But how can hoteliers stay ahead in a rapidly evolving digital era? With guest expectations shifting and technology advancing, leveraging innovative tools has become essential for creating effective, meaningful communication.

Hotel Yearbook Article HYB 2025 Sustainability Tech Edition

Smart technology and behaviour change for water conservation in hotels

Water scarcity is a growing challenge, particularly in tourism hotspots where guests consume far more water than residents. While technology—such as smart shower timers and leak detectors—can help, its effectiveness depends on guest behavior. Our study, conducted across hotels in Denmark, Spain, and the UK, tested real-time eco-feedback devices in showers and found they reduced water use by 25.79%, saving an average of 10 litres per shower. Guests responded best to selfless, high-effort messaging, demonstrating that combining technology with behavioral science can drive meaningful conservation. As water becomes an increasingly critical resource, hotels must embrace smart solutions that balance sustainability with guest experience.

Merchandising Trends to Watch in 2025: Elevating the Guest Experience

As the hospitality industry focuses on maximizing revenue and personalizing guest experiences, AI and data security are becoming indispensable tools. For years, online retailers have successfully used AI-driven merchandising, and now hotels can follow suit to provide tailored offers beyond the guest room. With the application of AI and machine learning, hoteliers can engage guests coherently throughout the reservation life cycle, improve operations, and boost revenue, marking a shift from generic offers to personalized experiences.

7 Actionable Revenue Management Trends for 2025

We’ve been big proponents of breaking down silos and building alignment among commercial teams, and really that thinking should be expanded to include marketing. By tapping into the sophisticated granular demand forecasting capabilities of advanced revenue management systems, hoteliers stand to benefit from better timed and tailored marketing campaigns and promotional efforts that ultimately drive better business.