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Hotel Yearbook Article The Hotel Yearbook 2025 - Annual Edition

Top 10 trends in corporate housing and business travel in 2025

The corporate travel and housing landscape is transforming in 2025, shaped by changing employee expectations, advancements in technology, and a heightened focus on duty of care. As businesses navigate a shifting global economy and the ongoing demand for flexible work, they must rethink their mobility strategies. Below are the top 10 trends in corporate housing and business travel for 2025, along with insights to help companies stay ahead.

Carrie Hartman
By Carrie Hartman, President, 3Sixty
Hotel Yearbook Article HYB 2025 Sustainability Tech Edition

The Power of LCA: Navigating the Green Claims Directive in Hospitality

As sustainability continues to dominate the agenda for hospitality leaders worldwide, aligning operations with evolving regulatory frameworks has never been more critical. The EU’s proposed Green Claims Directive represents a bold step towards ensuring transparency and accountability in environmental information used in marketing and on booking platforms, requiring businesses to substantiate their eco-friendly claims with robust evidence.

Jens Sørensen
By Jens Sørensen, CTO and Climate Specialist, ClimateScore
Hotel Yearbook Article The Hotel Yearbook 2025 - Annual Edition

Top 5 Event Trends Hotels Must Know for 2025

The meetings and events industry is at the crossroads of change and opportunity in 2025. New trends are shaping how events come to life, including unusual venues and AI-driven personalisation. For hotels, these changes mean new ways to win market share and make a lasting impression. Cvent reveals the five key trends hotels must know to meet the evolving needs of event planners and attract more MICE business.

Nicola Allen
By Nicola Allen, Director, Hospitality Cloud Marketing, Europe, Cvent, Cvent Europe Ltd
Hotel Yearbook Article The Hotel Yearbook 2025 - Annual Edition

10 Tips for Unlocking the Full Potential of Direct¶Bookings

Direct bookings remain a vital revenue stream for hotels, yet growth in this area remains challenging. While online-direct booking channels have stabilized post-pandemic, their share has increased compared to pre-COVID levels—now accounting for 21% of total hotel chain bookings globally via hotel chains’ Internet Booking Engines (IBEs).

Christin Haensel
By Christin Haensel, Director, h2c GmbH
Hotel Yearbook Article HYB 2025 Sustainability Tech Edition

The Hospitality Paradox: Embracing Automation While Protecting Jobs

For years now, the most pressing issue in hospitality has been employment shortages, and housekeeping gets stated as being most critically understaffed. Research has also been published about the low job satisfaction experienced with hospitality employees in general, and housekeepers specifically.

Klaas Koerten
By Klaas Koerten, Researcher Robotics, Hotelschool The Hague
Hotel Yearbook Article The Hotel Yearbook 2025 - Annual Edition

Top 10 Booking Engine Features Shaping Revenue and Conversion in¶2025

As we step into 2025, digital transformation continues to drive innovation across the hospitality industry, offering countless opportunities to increase engagement and boost revenue. One tool that stands out as essential in this evolution is the booking engine. No longer just a reservation system, today’s booking engines are dynamic retailing platforms designed to maximize revenue potential and elevate the guest experience.

Ethan Wiseman
By Ethan Wiseman, Sr. Director, Product Management – Head of Distribution, Aven
Hotel Yearbook Article The Hotel Yearbook 2025 - Annual Edition

Top 10 Media Content and Distribution Trends for In-Room TV's and Hotel Communal Areas in 2025

The in-room entertainment market is poised for significant transformation in the coming years. Whilst top-tier casting solutions are high on every hotelier’s wish list, will they truly revolutionise, move the needle and meet everyone’s expectations? Will the trend of cord-cutting seen in residential homes continue in the hospitality industry, or will it take time and stabilise? And what about in-room movies, are they becoming obsolete with the advancement of Netflix, Amazon, Max and Disney+?

Rachelle Peterson
By Rachelle Peterson, Founder, LOQIA Group
Ad AI Hospitality
Ernest - Lighthouse's AI for hoteliers

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Lighthouse
Hotel Yearbook Article HYB 2025 Sustainability Tech Edition

Democratising access to sustainability data

We’ve all seen firsthand how travel and tourism can be a double-edged sword, both a force that has the potential to do enormous good, or if mismanaged, cause significant harm. This industry is responsible for around 9% of global greenhouse gas emissions, as well as having a wide range of both positive and negative impacts on communities, biodiversity, social equity, and more.

Sally Davey
By Sally Davey, CEO Travalyst, Travalyst
Hotel Yearbook Article The Hotel Yearbook 2025 - Annual Edition

9 Shifts Shaping the F&B World in 2025

Customer demands have pushed the F&B industry to extremes, with expectations for immersive experiences, environmental consciousness, and hyper-personalized services. Meanwhile, rising inflation, labour shortages, and skyrocketing energy costs challenge restaurants to balance evolving customer needs while maintaining high margins. In 2025, we expect restaurants to shift toward a more balanced approach, focusing on convenience, immersive experiences, sustainability, and quality, all while maintaining value for money. The key challenge will be creating and communicating this value effectively to their guests.

Judit Szöllősi
By Judit Szöllősi, F&B Concept Developer, Conceptional
Hotel Yearbook Article The Hotel Yearbook 2025 - Annual Edition

Top 10 Procurement Strategies Every Hospitality Leader Should Know in 2025

The hospitality procurement sector is undergoing a remarkable transformation, accelerated by technological advancements, heightened sustainability demands, and the pressing imperative for operational efficiency. In 2025, procurement leaders must not only adapt but also innovate to maintain a competitive edge. In this dynamic environment, ten pivotal procurement trends warrant the close attention of hospitality professionals, alongside strategic recommendations for their effective implementation.

Johannes Vocke
By Johannes Vocke, Chief Financial Officer, FutureLog AG
Hotel Yearbook Article HYB 2025 Sustainability Tech Edition

Smart Tech Meets Sustainability: The Future of Hospitality

The Hospitality industry stands at a pivotal crossroads. As one of the world’s most vibrant and economically significant sectors, it contributes approximately 10% of global GDP and employs millions worldwide. However, this industry is also a significant driver of resource consumption and carbon emissions, making sustainability not just an ethical imperative but a strategic necessity. The convergence of smart technology and sustainable practices offers a transformative path forward, empowering hotels, resorts, and other players in the sector to thrive while safeguarding our planet.

Glenn Mandziuk
By Glenn Mandziuk, President & CEO, Sustainable Hospitality Alliance
Hotel Yearbook Article The Hotel Yearbook 2025 - Annual Edition

Top 10 actionable AV system trends to make you stand out

Hospitality operators strive to deliver the right atmosphere: it’s a core aim. Whether hotel lobby, bar, restaurant or club, you want your guests to feel comfortable and relaxed. You want them to want to be there, and to want to stay. And afterwards you want them to tell everyone how good it was, and to come back again.

Michael Kinzel
By Michael Kinzel, Global Segment Development Manager Hospitality, d&b audiotechnik GmbH and Co. KG
Hotel Yearbook Article The Hotel Yearbook 2025 - Annual Edition

The Wellness-Hospitality Axis: Prepare to Pivot

It is no secret that wellness and lifestyle have made their way into and established their value through the upper-upscale and luxury hospitality segments. In some cases, this has trickled down into extended stay and economy lodging markets. The momentum and demand for wellness programs has fast-tracked new programs that not only serve market and growth, but also create distinction, enhance market positioning, and mitigate risk while optimizing the performance of the business, amid wide and evermoving change. Some of these may be obvious, and many of these may not be popular, but nonetheless, I felt they were worth sharing.

Mia Mackman
By Mia Mackman, Owner and Principal, MACKMAN|ES
Hotel Yearbook Article The Hotel Yearbook 2025 - Annual Edition

10 Hospitality Trends Transforming the Digital Guest¶Journey

Guests have high expectations of their hotel stays. Seamless, self-service, hassle-free experiences have become a must-have — and the savviest hotels meet these demands with technology. Providing exceptional services to your guests in person remains the bedrock of hospitality, but a stellar digital guest experience is now a cornerstone of the modern hotel stay.

Bryan Michalis
By Bryan Michalis, VP of Marketing, Canary Technologies
Ad Social Strategy
Turn Social Into Commercial Growth

A two-day working summit, live and online, for hospitality teams ready to improve bookings, reputation and results.
KORDIE®
Hotel Yearbook Article The Hotel Yearbook 2025 - Annual Edition

10 Reasons Why Upgrading Your PMS is a Must in 2025

The hospitality industry isn’t slowing down, and outdated PMS solutions are dragging hotels behind. Clunky, slow, and vulnerable to cyber threats, legacy systems can no longer keep up. If your property still relies on an aging PMS, here’s why 2025 is the year to upgrade—ranked from most to least urgent.

Ryan King
By Ryan King, Senior Vice President for the Americas, Shiji
Hotel Yearbook Article HYB 2025 Sustainability Tech Edition

Smart and Sustainable: Transformative Technologies and Innovation in Hospitality

The hospitality industry stands at a critical crossroads: sustainability has moved from a peripheral concern to a strategic and operational imperative. As hoteliers grapple with reducing carbon footprints, embracing circularity, and combating waste, many remain stalled by data inconsistencies and limited resources. Artificial Intelligence (AI) provides a path forward—not merely for reporting but for driving real-time operational improvements. This article explores four AI-powered sustainability solutions—carbon calculators, circular supply chain management, and waste optimization technologies—that can help hotel leaders achieve measurable impacts.

Carlos Martin-Rios
By Carlos Martin-Rios, Associate Professor of Management, EHL
Hotel Yearbook Article The Hotel Yearbook 2025 - Annual Edition

8 Guest Communication Trends: What’s Ahead for 2025

Delivering a memorable guest experience has always been the foundation of success in the hospitality industry. But how can hoteliers stay ahead in a rapidly evolving digital era? With guest expectations shifting and technology advancing, leveraging innovative tools has become essential for creating effective, meaningful communication.

Tiago Araújo
By Tiago Araújo, Co-founder and CEO, HiJiffy
Hotel Yearbook Article HYB 2025 Sustainability Tech Edition

Smart technology and behaviour change for water conservation in hotels

Water scarcity is a growing challenge, particularly in tourism hotspots where guests consume far more water than residents. While technology—such as smart shower timers and leak detectors—can help, its effectiveness depends on guest behavior. Our study, conducted across hotels in Denmark, Spain, and the UK, tested real-time eco-feedback devices in showers and found they reduced water use by 25.79%, saving an average of 10 litres per shower. Guests responded best to selfless, high-effort messaging, demonstrating that combining technology with behavioral science can drive meaningful conservation. As water becomes an increasingly critical resource, hotels must embrace smart solutions that balance sustainability with guest experience.

Xavier FontPablo Pereira-Doel
By Xavier Font and Pablo Pereira-Doel

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