Event Design and Leadership Trailblazers
BLLA (the Boutique Lifestyle Leaders Association) is known for hosting multiple annual conferences leading the future of boutique hospitality. These events invite top leaders in the industry to network, celebrate one another’s successes, and consider a wide range of topics, from hotel ownership and investment to ethical tourism. This October, the organization, run by Frances Kiradjian and her daughter, Ariela Kiradjian, coordinated an enthusiastic couple of days in Westlake Village at the base of the Santa Monica Mountains, blanketed in an atmosphere of celebrated perseverance and collective wisdom for The Boutique Hotel Owners Conference. The event opened with the compelling intentions to challenge not only the status quo of hospitality as we know it today, as is typical for independent entrepreneurs but also the style in which professionals share ideas and build community.