If there is one destination within Greece that lives up to its fame as one of the most alluring destinations in the world that is Santorini. Visiting the island with the dramatic landscapes and unique terrain, part of the legacy of a violent volcanic eruption that took place in the second millennium BC, is on the bucket list of every savvy traveler. Thousands of tourists that visit Greece flock to the island of Santorini to admire the caldera-perched villages, the authentic local architecture with its cave houses dug into the volcanic rocks, the captivating sunsets, and the cultural antiquities buried and preserved under the volcanic ash that buried the island. At the same time, by virtue of its cosmopolitan fame, Santorini boasts some of the most luxurious accommodation options across the country, and a vibrant gourmet scene partially attributed to its winemaking tradition. International hotel brands are currently entering the market, through franchise agreements, making the market scene even more active and sophisticated. Santorini’s huge popularity, however, has sadly come at a price as the island is currently coping with the negative effects of overtourism.