ITB Berlin Convention: Digitalisation and sustainability are decisive for the industry’s future
Digitalisation and sustainability are two topics that are currently of decisive importance in the global tourism industry. They are key for tourism professionals everywhere, regardless which market they represent. Without an elaborate digitalisation plan and a far-reaching sustainability strategy it will be impossible to ensure solid progress and long-term opportunities for the future. These are the aspects and topics that participants will address at the ITB Berlin Convention 2020 as part of the outstanding programme of events at the CityCube Berlin. Experts, researchers, industry executives as well as policymakers will provide information in their keynote speeches - with numerous discussions and interviews also on the agenda. Admission to the ITB Berlin Convention (4 to 7 March 2020) is free for trade visitors, the media and exhibitors at the World's Largest Travel Trade Show. The programme is available online at www.itb-berlin.com. For the first time all events contain keywords to make it easier to search for formats by topics such as 'business travel' or 'destination marketing'.