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Logo 'Ecole h
Press Release
December 10, 2019

EHL Alliance: Presenting The Founding Companies

Last night, for its launch event, EHL brought together representatives of the companies that founded the new professional network "EHL Alliance". This exclusive network opens the door to all EHL Group entities for its members. The new platform allows professionals to benefit from services and advantages, support each other, and have access to the latest trends, events and innovations related to the hospitality sector.

Logo 'Ecole h
EHL
Lausanne, Switzerland
Short Stay Show
Press Release
December 5, 2019

Short Stay Show Partners With Booking.com For 2020 Event

The Short Stay Show, the leading event for the short stay hospitality and accommodation industry, is delighted to announce Booking.com as its official 2020 presenting partner.

Short Stay Show
Quartz Smart Events
London, United Kingdom
Triptease
Supplier News
December 4, 2019

The Direct Booking Summit is coming to Berlin!

Join our global direct booking movement for the Summit's biggest event yet in the InterContinental Berlin on 27th - 28th May 2020. We'll bring together hundreds of hoteliers and industry experts to share their knowledge on how hotels can get a step ahead of the competition. Expect best-in-class speakers and insightful, interactive workshops covering the hottest topics in hospitality - from creating your own direct booking playbook to managing rogue wholesalers.Don't miss out on the direct booking event of the year! Take advantage of our exclusive 50% discount launch offer by booking before 31st January - we can't wait for you to join our direct booking family next May! Discover the event >

Triptease
Triptease
Berlin, Germany
Hospitality ON
Opinion Article
November 29, 2019

20 years of the Worldwide Hospitality Awards

Those who live there today continue to enjoy lodgings and dining that belong to a centuries-old tradition. It was the beginning of hospitality in Europe. Later, with the development of economic exchanges throughout the old continent, inns and hotels flourished.

Georges Panayotis
By Georges Panayotis, President & Founder of MKG Group & Hospitality ON, Hospitality ON
Paris, France
HSMAI Europe
Press Release
November 27, 2019

HSMAI Region Europe is pleased to announce its collaboration with Ecole hôtelière de Lausanne (EHL)

As part of the collaboration, HSMAI Region Europe and EHL will hand out two of the Awards together:

Hsmai Region Europe
HSMAI Europe
Switzerland
SiteMinder
Supplier News
November 13, 2019

CPI Hotels engages SiteMinder to welcome a new wave of leisure travellers

One of the Czech Republic's largest hotel chains, CPI Hotels, has engaged SiteMinder, the global hotel industry's leading cloud platform, as it seeks to target a new wave of leisure tourists and broaden its traditional focus on corporate guests.

Siteminder
SiteMinder
Czech Republic
Questex Hospitality + Travel
Press Release
November 12, 2019

Questex Launch Adjacent Spaces: Investing Beyond the Hotel Room

Building on the success, credibility and respect of the International Hospitality Investment Forum (IHIF) accrued over the last 20 years, IHIF launches Adjacent Spaces, a bold new pop-up event for hospitality's innovators and game-changers. Adjacent Spaces will be held at The Pullman Hotel, Berlin on Tuesday 3rd March 2020 and will discuss adjacent concepts including; hostels, co-living, co-working, student accommodation, serviced apartments, senior living.

Questex Hospitality + Travel
Questex
Berlin, Germany
Ad Guide
The next-gen metrics that move hotel P&L

Hotel tech has changed what's possible – and measurable. RevPAR and ADR aren't enough; discover the metrics that really matter. 

Mews
Mews
Ad Apply Now!
Radical Innovation Hospitality TECHNOLOGY

Radical Innovation is an initiative that challenges creative thinkers and visionaries in hospitality TECH to pioneer compelling innovations that fuel the future of the hospitality and travel industries.  

Radical Innovation
Radical Innovation
ISHC small
Press Release
November 6, 2019

Now Accepting Nominations for the 2020 Young Leader Award presented at IHIF

The International Society of Hospitality Consultants (ISHC) is now accepting nominations for the Young Leader Award to be presented at the International Hotel Investment Forum (IHIF) in Berlin, Germany 2-4 March 2020.

Screenshot 2026 02 22 175159
ISHC
Berlin, Germany
Teneo Hospitality Group
Supplier News
November 6, 2019

Edwardian Hotels London Brings the Best of the UK to Teneo Hospitality Group’s New European Portfolio

One of the UK's largest privately owned hotel groups, Edwardian Hotels London, is now a key player in Teneo Hospitality Group's new European portfolio. Among the 50 leading independent hotels and prominent European brands gained in Teneo’s far-reaching expansion, Edwardian Hotels London, owns and operates The May Fair, The Edwardian Manchester, both part of premium lifestyle brand Radisson Collection and an enviable collection of 10 individual luxurious Radisson Blu Edwardian hotels across London.

Teneo Hospitality Group
Teneo Hospitality Group
London, United Kingdom
accorhotels2017
Press Release
October 22, 2019

An Adagio aparthotel made to look like a doll house - Brand staged in a new TV spot

An Adagio aparthotel made to look like a doll house? We're all for it! This staging can be seen in the brand's new TV spot created with the French advertising agency PONK.

Accor Favicon
Accor
France
Marriott International, Inc.
Press Release
October 17, 2019

Marriott Hotels & Manchester United Put Fans At The Heart Of The Action With The Seat Of Dreams

Marriott Hotels, the flagship brand of Marriott International, and Manchester United, the world's most popular sports team, this weekend will unveil an exciting addition to Old Trafford that gives Manchester United's most passionate fans the best seat in the house, the Seat of Dreams (www.manutd.com/marriotthotels).

Marriott
Marriott
Manchester, United Kingdom
IDeaS - A SAS Company
Supplier News
October 9, 2019

Elounda S.A Hotels & Resorts Chooses IDeaS Revenue Solutions to Drive Profitability and Performance

Elounda S.A Hotels & Resorts has selected IDeaS G3 Revenue Management System (RMS) to improve its forecasting capability and raise profitability by driving higher yielding business.

IDeaS - A SAS Company
IDeaS
Greece
Hotel Analyst
External Article
October 8, 2019

Hotel owners put less emphasis on brand and more on distribution

Hotel companies were considering moving to a model where owners pay for business delivered, delegates at this year's Hotel Distribution Event in London heard.The shift puts the role of the global branded groups under ever-closer scrutiny, as the cost of distribution informed owners' choices.Peter O'Connor, professor of information systems, ESSEC Business School, said: "Do hotel companies know what they're doing? Are they sleek professionals or are they about to drown in a sea of change? Hotels can't carry on charging 12% of the top line. They need to evolve. They will put less emphasis on brand and more on the distribution. Two companies are looking at business delivered instead."Hotels are working with a model which is going out of date."O'Connor pointed to over 700 brands in the hotel sector, which he described as a "problem" because "it's becoming very difficult to identify them", pointing to less than one third of people searching for a hotel search for a brand on Google and less than 1% of people on Expedia filtering by brand. He added: "You may be benefiting from lower OTA fees with a brand, but you have to factor the brand fees in as well."

Hotel Analyst
Hotel Analyst
United Kingdom
Ad Apply Now!
Radical Innovation Hospitality TECHNOLOGY

Radical Innovation is an initiative that challenges creative thinkers and visionaries in hospitality TECH to pioneer compelling innovations that fuel the future of the hospitality and travel industries.  

Radical Innovation
Radical Innovation
accorhotels2017
Press Release
August 29, 2019

ibis MUSIC set the mood at the Sziget festival

The 2019 edition of the Sziget Festival took place from August 7 to 13! The 9 finalists of the contest organised as part of the ibis MUSIC programme were thus able to perform on the Europe Stage, the festival stage sponsored by the brand. Take a look back at this event that set festival-goers buzzing with excitement…

Accor Favicon
Accor
Hungary
Travelodge UK
Press Release
August 19, 2019

Netflix, Regular Holidays, Service With A Smile, Getting A Good Deal, And A Mug Of Tea Are The Among The Top 50 Things Britons Value The Most In Life

Regular holidays, reading a good book, getting a great deal, having reliable neighbours and belly laughing with friends are just some of life's essentials that Britons value the most, according to a new study out today by Travelodge.

Travelodge UK
Travelodge
United Kingdom
accorhotels2017
Press Release
August 2, 2019

Accor reflects on this year's partnership with Montreux Jazz Festival

For the second consecutive year, Accor is continuing its partnership, in music, with the Montreux Jazz Festival, from June 28 to July 13. The Group treated its guests, partners and festival-goers to some unforgettable experiences, to the rhythm of several unprecedented events. The event was attended by nearly 250,000 people, who basked in glorious sunshine. Back on this 53rd edition!A year ago, Accor and the Montreux Jazz Festival announced their global partnership. Created in the same era, in their respective fields the 2 organizations had developed global reputations, sharing a passion for innovation and new technologies to stir the emotions of their customers.

Accor Favicon
Accor
Montreux, Switzerland
Global Hotel Alliance Logo
Press Release
June 25, 2019

Divani Collection Hotels Joins Global Hotel Alliance

Global Hotel Alliance ("GHA"), the world's largest alliance of independent hotel brands and operator of the award-winning, multi-brand loyalty programme, DISCOVERY, today announced that Divani Collection Hotels ("Divani") will join its growing portfolio of over 30 independent brands and 550 hotels in 75 countries, completing a trio of new signings, following the recent addition of the Capella Hotel Group and Sun Resorts.

Global Hotel Alliance (GHA) Favicon
Global Hotel Alliance (GHA)
Greece
Shiji Group
Supplier News
June 25, 2019

Ruby Hotels selects Shiji’s Infrasys Cloud for its Point-of-Sale Platform

When searching for a POS system, Ruby Hotels was looking for a system that was intuitive, flexible, and able to grow with them. With Infrasys, Ruby Hotels can expand their portfolio quickly and seamlessly. The native cloud-based platform makes it easy for Ruby to track revenue, manage pricing and much more, anytime, anywhere; for their entire enterprise.

Shiji Favicon
Shiji
Germany
Triptease
Opinion Article
June 13, 2019

"Hotels have an extraordinary advantage over OTAs." - DBS Paris 2019 Day One Wrap-Up

After months of anticipation, the Direct Booking Summit EMEA opened its doors this morning - and if the first day is anything to go by, this could very well be the best event yet. Hundreds of innovation leaders gathered in the heart of Paris for the biggest event in hospitality, with 25 influential figures within the industry presenting keynotes, panels and debates across a wide range of fascinating topics. With many common themes including cultivating brand loyalty, optimizing the customer experience and the importance of prioritizing long-term success, there was an abundance of valuable, engaging and practical advice for hoteliers to apply to their own organizations.

Rob Funnell
By Rob Funnell, Content & Product Marketing Executive, Triptease
Paris, France
Triptease
Press Release
June 7, 2019

DBS Preview: "Brand is a major success driver for direct booking strategies"

The Direct Booking Summit: EMEA 2019 will be touching down in Paris on June 12-13.

Triptease
Triptease
Paris, France
Page 15 of 20
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HN Original
World Panel

Should hoteliers abandon Google search marketing because of “Zero-Click Search”?

Max Starkov
By Max Starkov
Expert Views (15)
Alessio Re
Alessio Re

No. The question bundles several things under "Google search marketing." Ads, Hotel Ads, Business Profile and YouTube sit alongside organic, and zero-click only erodes one slice of that, informational organic clicks.Booking intent is transactional and local, the query types least touched by AI Overviews: under 10% of commercial searches trigger one.

View all Answers

Most Read

  1. Should hoteliers abandon Google search marketing because of “Zero-Click Search”?
  2. Booking is scaling the machine that wholesales your rooms
  3. AI is changing hotel search. Is your hotel ready to be recommended?
  4. Webinar on July 29: The AI Visibility Flywheel - How Brands Get Featured in AI Search
  5. Rethinking Distribution in The Age of Data and Direct Relationships

Most Read Authors

Markus  Busch
Markus Busch
Editor/Publisher, hospitality.today
Emma Näpänkangas
Emma Näpänkangas
M.Sc. Student in Hospitality Management, EHL
Max Starkov
Max Starkov
Hospitality & travel technologist and digital strategist, Hospitality Net
Jonathan Gough
Jonathan Gough
Content Team Lead, Lighthouse
Lynn Patchett
Lynn Patchett
Founder & Head of Marketing, Kollective
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