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Booking.com
Press Release
Yesterday

Plane Rude: Loud Media, Smelly Food and TikTok Filming Top Passengers’ Cabin Gripes

Booking.com survey of 1,000 UK adults finds 67% behave on planes as they do at home, with loud media, smelly food, and TikTok filming topping the list of cabin irritants.

Bookingcom
Booking.com
United Kingdom
Global Hyatt Corporation
Press Release
5 days ago

Destination Weddings Drive Group Booking Demand, Reveals Hyatt

Hyatt's Vows Venues study of 2,000 UK adults finds 83% want to marry abroad, with Italy topping destination choices and couples budgeting £36,579 on average for the event.

Global Hyatt Corporation
Hyatt
United Kingdom
Pullman Hotels & Resorts Brings its Brand Evolution to Life
Press Release
June 30

Pullman Hotels & Resorts Brings its Brand Evolution to Life

Pullman Hotels launches a new global brand campaign centered on human connection and cultural exchange, supported by the Pullman xChange event in Paris and a pipeline of 60+ new properties targeting 200+ hotels within five years.

Accor Favicon
Accor
France
The Standard, Brussels Joins World of Hyatt
Press Release
June 25

The Standard, Brussels Joins World of Hyatt

The Standard, Brussels becomes the first Hyatt-affiliated hotel in Belgium, allowing World of Hyatt members to earn and redeem points at nearly the full Standard portfolio.

Global Hyatt Corporation
Hyatt
Brussels, Belgium
HMA crowns 2026 award winners at annual celebration
Press Release
June 23

HMA crowns 2026 award winners at annual celebration

The HMA named winners across seven categories at its 2026 ceremony, recognising UK hotel marketing campaigns spanning AI content, social media, partnerships, and conservation-linked brand storytelling.

HOSPA Favicon
HOSPA
United Kingdom
Langham Launches Cookery School Led by Michelin-Starred Chef Michel Roux Jr.
Press Release
June 23

Michel Roux Leads London Culinary Journey for The Langham

Langham Hospitality Group adds Michelin-starred chef Michel Roux Jr. to its "Langham Luminaries" roster, leveraging his decade-long consultancy at The Langham, London to anchor the brand's global "Your Story. Our Legacy." campaign.

Langham Favicon
Langham
London, United Kingdom
Why hotels are focusing on perceived value rather than price cuts
Opinion Article
June 22

Why hotels are focusing on perceived value rather than price cuts

BWH Hotels GB's 'Year of the Free Breakfast' campaign generated £13.1M in revenue and 124k room nights, illustrating how added-value strategies outperform rate cuts in driving occupancy and loyalty.

Tim  Rumney
By Tim Rumney, CEO, BWH Hotels GB
United Kingdom
Ad Be seen. Be trusted.
Why Hospitality Net Leads B2B in Hospitality

Learn what makes us the industry-leader in what we do.

Hospitality Net
Hospitality Net
Ad Guide
The next-gen metrics that move hotel P&L

Hotel tech has changed what's possible – and measurable. RevPAR and ADR aren't enough; discover the metrics that really matter. 

Mews
Mews
RateGain accelerates European expansion with a doubled commercial team, as the region contributes 31.6% of total revenue
Supplier News
June 16

RateGain accelerates European expansion with a doubled commercial team, as the region contributes 31.6% of total revenue

RateGain doubled its European commercial team, expanded to eight countries, and reports Europe at 31.6% of FY2025 revenue, with France and Italy as new strategic growth markets.

RateGain Technologies Limited
RateGain
Spain
A lake full of fish: how to take direct bookings from zero to 60%
Opinion Article
May 27

A lake full of fish: how to take direct bookings from zero to 60%

Orea Hotels CEO Gorjan Lazarov shares how the Czech group grew direct bookings from near zero to 60% of revenue by combining brand investment, data infrastructure, and technology-driven guest experience.

Tom Brown
By Tom Brown, Principal Copywriter, Mews
Czech Republic
The 20% Revenue Hotels Are Quietly Giving Away to OTAs
Opinion Article
May 27

The 20% Revenue Hotels Are Quietly Giving Away to OTAs

Opinion piece arguing Southeast Asia hoteliers can cut OTA dependency from 65-70% to 35-40% within 18 months using AI chatbots, behavioural triggers, and direct-rate advantages now available for under $50/month.

Dr. Tong Yin
By Dr. Tong Yin, Founder and doctoral researcher, InsightBridge Global LLC
Sweden
Aethos Challenges the Conventions of Luxury Hospitality in ‘The Rules Are Different Here’ Brand Campaign
Press Release
April 27

Aethos Challenges the Conventions of Luxury Hospitality in ‘The Rules Are Different Here’ Brand Campaign

Aethos unveils its second brand campaign featuring celebrity models at Aethos Mallorca, with Milan pop-up activations and programming across all properties.

Aethos Hotels & Clubs
Aethos Hotels
Milan, Italy
IHG Expands Reward Offering In Germany Through PAYBACK Partnership
Press Release
April 27

IHG Expands Reward Offering In Germany Through PAYBACK Partnership

German guests can now earn PAYBACK points instead of IHG points when staying at participating hotels, redeemable across retail partners.

IHG Hotels & Resorts
IHG
Germany
Ad Guide
The next-gen metrics that move hotel P&L

Hotel tech has changed what's possible – and measurable. RevPAR and ADR aren't enough; discover the metrics that really matter. 

Mews
Mews
Five London Hotels Capture 57% of AI Recommendations: What a New Study Reveals About AI Travel Distribution
HN Original
Opinion Article
March 16

Five London Hotels Capture 57% of AI Recommendations: What a New Study Reveals About AI Travel Distribution

Study of 2,700 AI queries shows five London luxury hotels captured 57% of AI recommendations, with Google AI Mode routing favouring OTAs over direct booking

Shamus  Smith
By Shamus Smith, Founder, LuxDirect
London, United Kingdom
Mastering Profiling, Personalisation and Targeting Needs More Than Data at Whittlebury Park
Opinion Article
March 11

Mastering Profiling, Personalisation and Targeting Needs More Than Data at Whittlebury Park

Bradley Spielman at Whittlebury Park shares strategies for marketing to diverse audiences including spa guests, golfers, motorsport fans, and corporate groups using data-driven personas.

Ryan Haynes
By Ryan Haynes, Director/Lead Consultant, Hoteliers' Voice Podcast/ Haynes MarComs Ltd
United Kingdom
Social, Search, and the Fight for Direct Bookings: A Conversation with Cendyn and HOSPITALITY X at ITB Berlin
HN TV
Interview
March 10

Social, Search, and the Fight for Direct Bookings: A Conversation with Cendyn and HOSPITALITY X at ITB Berlin

Cendyn's CEO and HOSPITALITY X Co-Founder discuss how social media evolved from brand awareness to direct conversion channel at ITB Berlin.

Michael Bennett, and Otto Konstantin Lindner in conversation with Simone Puorto
Berlin, Germany
Visit Hungary expands use of Amadeus Media Solutions to drive demand to the destination
Supplier News
March 5

Visit Hungary expands use of Amadeus Media Solutions to drive demand to the destination

The partnership delivered a 20% increase in bookings via travel agents year over year using targeted campaigns and comprehensive travel data.

Download (77)
Amadeus IT Group
Hungary
A hotel juggling identity - marketing profiling, personalising and targeting for success
Opinion Article
March 3

A hotel juggling identity - marketing profiling, personalising and targeting for success

Bradley Spielman from Whittlebury Park explains how the hotel uses guest personas and targeted CRM data to market effectively across golf, spa, events, and motorsport audiences.

Ryan Haynes
By Ryan Haynes, Director/Lead Consultant, Hoteliers' Voice Podcast/ Haynes MarComs Ltd
United Kingdom
Hoteliers Voice Whittlebury Park on Profiling Personalisation and Targeting the Right Market
Podcast
February 24

Hoteliers' Voice - Whittlebury Park on profiling, personalisation and targeting the right market

Bradley Spillman discusses how Whittlebury Park uses data and digital tools to market three distinct business lines while expanding into new segments like families.

Ryan Haynes
Ryan Haynes, Director/Lead Consultant, Hoteliers' Voice Podcast/ Haynes MarComs Ltd
United Kingdom
skift.com
External Article
January 21

Google’s Advice for Travel Brands: Forget Generic Keywords, AI Can Read Your Photos

Google's travel industry head advises brands to optimize for AI interpretation of images and reviews rather than traditional keyword strategies.

skift.com
skift
London, United Kingdom
Haynes MarComs Ltd
Opinion Article
January 15

What does ‘family focused’ really mean in a hotel? A General Manager’s inside secrets

A whimsical corridor of mushrooms. A painting of a floppy-eared dog dressed to the nines in military finery. An inclusive spa that favours family time over restrictive hours. A dog bath before you’ve even reached the lobby. I’ve only been exploring New Park Manor for five minutes, and already it’s clear there’s something a little bit different about this hotel.

Ryan Haynes
By Ryan Haynes, Director/Lead Consultant, Hoteliers' Voice Podcast/ Haynes MarComs Ltd
United Kingdom
Page 1 of 20
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Latest Viewpoint

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HN Original
World Panel

Should hoteliers abandon Google search marketing because of “Zero-Click Search”?

Max Starkov
By Max Starkov
Expert Views (14)
Alessio Re
Alessio Re

No. The question bundles several things under "Google search marketing." Ads, Hotel Ads, Business Profile and YouTube sit alongside organic, and zero-click only erodes one slice of that, informational organic clicks.Booking intent is transactional and local, the query types least touched by AI Overviews: under 10% of commercial searches trigger one.

View all Answers

Most Read

  1. Booking is scaling the machine that wholesales your rooms
  2. Rethinking Distribution in The Age of Data and Direct Relationships
  3. Should hoteliers abandon Google search marketing because of “Zero-Click Search”?
  4. The room's the same. You wouldn't recognize who's buying it now
  5. Cvent Announces Denver as Host City for Cvent CONNECT 2027

Most Read Authors

Markus  Busch
Markus Busch
Editor/Publisher, hospitality.today
Emma Näpänkangas
Emma Näpänkangas
M.Sc. Student in Hospitality Management, EHL
Max Starkov
Max Starkov
Hospitality & travel technologist and digital strategist, Hospitality Net
Jonathan Gough
Jonathan Gough
Content Team Lead, Lighthouse
Lynn Patchett
Lynn Patchett
Founder & Head of Marketing, Kollective
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