Mandarin Oriental's 25-year-old Fan Campaign returns with pianist Yuja Wang and DJ Charlotte de Witte, translating their personal performance rituals into two new exclusive guest experiences launching August 4, 2026.
Kempinski launches E.R.A.s (Experience Real Access) at Hotel Vier Jahreszeiten Munich, offering guests exclusive city access via Local Insiders and a dedicated Resident Curator role.
Influence Society has built a digital platform for SNUUG, a Swiss low-impact hotel concept opening in 2026, featuring sustainably manufactured suites hosted by local landowners in natural settings.
HEDNA's 2026 Global Distribution Conference returns to Lisbon on Sept 15–17, focusing on AI-driven search disruption, direct booking strategy, content standards, and the evolving role of OTAs and B2B intermediaries.
Holiday Inn Express partners with comedian Rob Beckett to launch a consumer PR campaign based on research into UK and Ireland morning routines, sleep habits, and breakfast preferences.
Booking.com survey of 1,000 UK adults finds 67% behave on planes as they do at home, with loud media, smelly food, and TikTok filming topping the list of cabin irritants.
Hyatt's Vows Venues study of 2,000 UK adults finds 83% want to marry abroad, with Italy topping destination choices and couples budgeting £36,579 on average for the event.
Pullman Hotels launches a new global brand campaign centered on human connection and cultural exchange, supported by the Pullman xChange event in Paris and a pipeline of 60+ new properties targeting 200+ hotels within five years.
The Standard, Brussels becomes the first Hyatt-affiliated hotel in Belgium, allowing World of Hyatt members to earn and redeem points at nearly the full Standard portfolio.
The HMA named winners across seven categories at its 2026 ceremony, recognising UK hotel marketing campaigns spanning AI content, social media, partnerships, and conservation-linked brand storytelling.
Langham Hospitality Group adds Michelin-starred chef Michel Roux Jr. to its "Langham Luminaries" roster, leveraging his decade-long consultancy at The Langham, London to anchor the brand's global "Your Story. Our Legacy." campaign.
BWH Hotels GB's 'Year of the Free Breakfast' campaign generated £13.1M in revenue and 124k room nights, illustrating how added-value strategies outperform rate cuts in driving occupancy and loyalty.
RateGain doubled its European commercial team, expanded to eight countries, and reports Europe at 31.6% of FY2025 revenue, with France and Italy as new strategic growth markets.
Orea Hotels CEO Gorjan Lazarov shares how the Czech group grew direct bookings from near zero to 60% of revenue by combining brand investment, data infrastructure, and technology-driven guest experience.
Opinion piece arguing Southeast Asia hoteliers can cut OTA dependency from 65-70% to 35-40% within 18 months using AI chatbots, behavioural triggers, and direct-rate advantages now available for under $50/month.
Aethos unveils its second brand campaign featuring celebrity models at Aethos Mallorca, with Milan pop-up activations and programming across all properties.
German guests can now earn PAYBACK points instead of IHG points when staying at participating hotels, redeemable across retail partners.
Study of 2,700 AI queries shows five London luxury hotels captured 57% of AI recommendations, with Google AI Mode routing favouring OTAs over direct booking
Bradley Spielman at Whittlebury Park shares strategies for marketing to diverse audiences including spa guests, golfers, motorsport fans, and corporate groups using data-driven personas.
Cendyn's CEO and HOSPITALITY X Co-Founder discuss how social media evolved from brand awareness to direct conversion channel at ITB Berlin.