ETG Marketing Hub expands to hundreds of advertising channels including social, CTV, DOOH and audio, using ETG's first-party travel data to help hotels, airlines and tourism boards reach targeted audiences.
PATA and Azerbaijan Tourism Board signed an MOU in Baku to grow Azerbaijan's presence in Asia Pacific markets, covering trade engagement, media outreach, and source market development.
HotelPartner rebrands to HotelPartner Revenue Profit Management and launches a new service-light platform tier in Europe for consultants and smaller hotel groups.
Miraggio Thermal Spa Resort generated over €515K in email marketing ROI within its first four months using Revinate Core and Marketing.
Cheval Collection launches a refreshed brand identity and new booking platform, including a corporate portal and a first-of-its-kind tiered member discount structure within the GHA DISCOVERY loyalty alliance.
A Barcelona study of 27,360 AI travel answers found independents are 8x more likely than chains to be invisible to AI, with hotel websites supplying only 7% of what AI says about properties.
Iceland's largest hotel group consolidates direct booking and GDS connectivity across 18 properties onto Aven's SynXis-based platform, adding Booking Engine, Corporate/Agent Tool, and GDS Distribution.
Sojern's second annual European Destinations Advisory Board met in Athens, uniting DMO leaders from across Europe to discuss AI, the Adara integration, and measuring marketing economic impact.
Ruby Hotels launches Dive In with Ruby, a live music series across UK and Germany pairing established artists with secret sets from emerging talent to position its properties as cultural destinations.
Holiday Inn Germany launches its "Chief Holiday Officer" initiative this autumn, giving children staying at its hotels a badge and wish list to help shape the family holiday experience.
Influence Society's seventh SOCIETIES report argues that AI is reshaping hotel discovery and content production, making strong, distinctive brand identity more critical than ever for visibility and guest choice.
HOSPA appoints Ryan Haynes as Head of Industry Engagement to lead programme development for the National Hotel Marketing Conference 2027, scheduled for 27 May at Hilton at St George's Park.
The inaugural HoSS, held in London on 3-4 September, brought 200+ hospitality marketing leaders from 14 countries to address the gap between social media's commercial expectations and current strategy and capability.
With 94% of hotels failing to appear in AI search results, venues must adopt structured, detail-rich content strategies to stay discoverable to event planners using tools like ChatGPT and Claude.
Leonardo Hotels survey of 2,000 UK adults finds 63% argue during holiday planning, with sleep disruption and budget disputes among top stressors affecting couples on city breaks.
Influence Society hosts a free, invite-only half-day event for Swiss hoteliers in the Geneva area, focusing on AI, data, and digital marketing's impact on hotel visibility and guest relationships.
Mandarin Oriental's 25-year-old Fan Campaign returns with pianist Yuja Wang and DJ Charlotte de Witte, translating their personal performance rituals into two new exclusive guest experiences launching August 4, 2026.
Kempinski launches E.R.A.s (Experience Real Access) at Hotel Vier Jahreszeiten Munich, offering guests exclusive city access via Local Insiders and a dedicated Resident Curator role.
Influence Society has built a digital platform for SNUUG, a Swiss low-impact hotel concept opening in 2026, featuring sustainably manufactured suites hosted by local landowners in natural settings.
HEDNA's 2026 Global Distribution Conference returns to Lisbon on Sept 15–17, focusing on AI-driven search disruption, direct booking strategy, content standards, and the evolving role of OTAs and B2B intermediaries.