Iceland's largest hotel group consolidates direct booking and GDS connectivity across 18 properties onto Aven's SynXis-based platform, adding Booking Engine, Corporate/Agent Tool, and GDS Distribution.
Sojern's second annual European Destinations Advisory Board met in Athens, uniting DMO leaders from across Europe to discuss AI, the Adara integration, and measuring marketing economic impact.
Ruby Hotels launches Dive In with Ruby, a live music series across UK and Germany pairing established artists with secret sets from emerging talent to position its properties as cultural destinations.
Holiday Inn Germany launches its "Chief Holiday Officer" initiative this autumn, giving children staying at its hotels a badge and wish list to help shape the family holiday experience.
Influence Society's seventh SOCIETIES report argues that AI is reshaping hotel discovery and content production, making strong, distinctive brand identity more critical than ever for visibility and guest choice.
HOSPA appoints Ryan Haynes as Head of Industry Engagement to lead programme development for the National Hotel Marketing Conference 2027, scheduled for 27 May at Hilton at St George's Park.
The inaugural HoSS, held in London on 3-4 September, brought 200+ hospitality marketing leaders from 14 countries to address the gap between social media's commercial expectations and current strategy and capability.
With 94% of hotels failing to appear in AI search results, venues must adopt structured, detail-rich content strategies to stay discoverable to event planners using tools like ChatGPT and Claude.
Leonardo Hotels survey of 2,000 UK adults finds 63% argue during holiday planning, with sleep disruption and budget disputes among top stressors affecting couples on city breaks.
Influence Society hosts a free, invite-only half-day event for Swiss hoteliers in the Geneva area, focusing on AI, data, and digital marketing's impact on hotel visibility and guest relationships.
Mandarin Oriental's 25-year-old Fan Campaign returns with pianist Yuja Wang and DJ Charlotte de Witte, translating their personal performance rituals into two new exclusive guest experiences launching August 4, 2026.
Kempinski launches E.R.A.s (Experience Real Access) at Hotel Vier Jahreszeiten Munich, offering guests exclusive city access via Local Insiders and a dedicated Resident Curator role.
Influence Society has built a digital platform for SNUUG, a Swiss low-impact hotel concept opening in 2026, featuring sustainably manufactured suites hosted by local landowners in natural settings.
HEDNA's 2026 Global Distribution Conference returns to Lisbon on Sept 15–17, focusing on AI-driven search disruption, direct booking strategy, content standards, and the evolving role of OTAs and B2B intermediaries.
Holiday Inn Express partners with comedian Rob Beckett to launch a consumer PR campaign based on research into UK and Ireland morning routines, sleep habits, and breakfast preferences.
Booking.com survey of 1,000 UK adults finds 67% behave on planes as they do at home, with loud media, smelly food, and TikTok filming topping the list of cabin irritants.
Hyatt's Vows Venues study of 2,000 UK adults finds 83% want to marry abroad, with Italy topping destination choices and couples budgeting £36,579 on average for the event.
Pullman Hotels launches a new global brand campaign centered on human connection and cultural exchange, supported by the Pullman xChange event in Paris and a pipeline of 60+ new properties targeting 200+ hotels within five years.
The Standard, Brussels becomes the first Hyatt-affiliated hotel in Belgium, allowing World of Hyatt members to earn and redeem points at nearly the full Standard portfolio.
The HMA named winners across seven categories at its 2026 ceremony, recognising UK hotel marketing campaigns spanning AI content, social media, partnerships, and conservation-linked brand storytelling.