Pullman Hotels launches a new global brand campaign centered on human connection and cultural exchange, supported by the Pullman xChange event in Paris and a pipeline of 60+ new properties targeting 200+ hotels within five years.
The Standard, Brussels becomes the first Hyatt-affiliated hotel in Belgium, allowing World of Hyatt members to earn and redeem points at nearly the full Standard portfolio.
The HMA named winners across seven categories at its 2026 ceremony, recognising UK hotel marketing campaigns spanning AI content, social media, partnerships, and conservation-linked brand storytelling.
Langham Hospitality Group adds Michelin-starred chef Michel Roux Jr. to its "Langham Luminaries" roster, leveraging his decade-long consultancy at The Langham, London to anchor the brand's global "Your Story. Our Legacy." campaign.
BWH Hotels GB's 'Year of the Free Breakfast' campaign generated £13.1M in revenue and 124k room nights, illustrating how added-value strategies outperform rate cuts in driving occupancy and loyalty.
RateGain doubled its European commercial team, expanded to eight countries, and reports Europe at 31.6% of FY2025 revenue, with France and Italy as new strategic growth markets.
Orea Hotels CEO Gorjan Lazarov shares how the Czech group grew direct bookings from near zero to 60% of revenue by combining brand investment, data infrastructure, and technology-driven guest experience.
Opinion piece arguing Southeast Asia hoteliers can cut OTA dependency from 65-70% to 35-40% within 18 months using AI chatbots, behavioural triggers, and direct-rate advantages now available for under $50/month.
Aethos unveils its second brand campaign featuring celebrity models at Aethos Mallorca, with Milan pop-up activations and programming across all properties.
German guests can now earn PAYBACK points instead of IHG points when staying at participating hotels, redeemable across retail partners.
Study of 2,700 AI queries shows five London luxury hotels captured 57% of AI recommendations, with Google AI Mode routing favouring OTAs over direct booking
Bradley Spielman at Whittlebury Park shares strategies for marketing to diverse audiences including spa guests, golfers, motorsport fans, and corporate groups using data-driven personas.
Cendyn's CEO and HOSPITALITY X Co-Founder discuss how social media evolved from brand awareness to direct conversion channel at ITB Berlin.
The partnership delivered a 20% increase in bookings via travel agents year over year using targeted campaigns and comprehensive travel data.
Bradley Spielman from Whittlebury Park explains how the hotel uses guest personas and targeted CRM data to market effectively across golf, spa, events, and motorsport audiences.
Bradley Spillman discusses how Whittlebury Park uses data and digital tools to market three distinct business lines while expanding into new segments like families.
Google's travel industry head advises brands to optimize for AI interpretation of images and reviews rather than traditional keyword strategies.
A whimsical corridor of mushrooms. A painting of a floppy-eared dog dressed to the nines in military finery. An inclusive spa that favours family time over restrictive hours. A dog bath before you’ve even reached the lobby. I’ve only been exploring New Park Manor for five minutes, and already it’s clear there’s something a little bit different about this hotel.
A whimsical corridor of mushrooms. A painting of a floppy-eared dog dressed to the nines in military finery. An inclusive spa that favours family time over restrictive hours. A dog bath before you’ve even reached the lobby. I’ve only been exploring New Park Manor for five minutes, and already it’s clear there’s something a little bit different about this hotel.
Data shows Milan hotels respond to only 24-50% of reviews compared to 61.7% European average, with lessons from Paris 2024 Olympics highlighting pricing and reputation risks.