Visit Hungary expands use of Amadeus Media Solutions to drive demand to the destination
The partnership delivered a 20% increase in bookings via travel agents year over year using targeted campaigns and comprehensive travel data.
News
A hotel juggling identity - marketing profiling, personalising and targeting for success
Bradley Spielman from Whittlebury Park explains how the hotel uses guest personas and targeted CRM data to market effectively across golf, spa, events, and motorsport audiences.
By Ryan Haynes, Director/Lead Consultant, Hoteliers' Voice Podcast/ Haynes MarComs Ltd
Hoteliers' Voice - Whittlebury Park on profiling, personalisation and targeting the right market
Bradley Spillman discusses how Whittlebury Park uses data and digital tools to market three distinct business lines while expanding into new segments like families.
Ryan Haynes, Director/Lead Consultant, Hoteliers' Voice Podcast/ Haynes MarComs Ltd
Google’s Advice for Travel Brands: Forget Generic Keywords, AI Can Read Your Photos
Google's travel industry head advises brands to optimize for AI interpretation of images and reviews rather than traditional keyword strategies.
What does ‘family focused’ really mean in a hotel? A General Manager’s inside secrets
A whimsical corridor of mushrooms. A painting of a floppy-eared dog dressed to the nines in military finery. An inclusive spa that favours family time over restrictive hours. A dog bath before you’ve even reached the lobby. I’ve only been exploring New Park Manor for five minutes, and already it’s clear there’s something a little bit different about this hotel.
By Ryan Haynes, Director/Lead Consultant, Hoteliers' Voice Podcast/ Haynes MarComs Ltd
What does ‘family focused’ really mean in a hotel? A General Manager’s inside secrets
A whimsical corridor of mushrooms. A painting of a floppy-eared dog dressed to the nines in military finery. An inclusive spa that favours family time over restrictive hours. A dog bath before you’ve even reached the lobby. I’ve only been exploring New Park Manor for five minutes, and already it’s clear there’s something a little bit different about this hotel.
By Ryan Haynes, Director/Lead Consultant, Hoteliers' Voice Podcast/ Haynes MarComs Ltd
The power of response: how Milan hotels can prepare for the Winter Olympic Games
Data shows Milan hotels respond to only 24-50% of reviews compared to 61.7% European average, with lessons from Paris 2024 Olympics highlighting pricing and reputation risks.
Very Important Pet: the dog-friendly stays boosting luxury hotel revenue
South Place Hotel's VIP pet strategy increased weekend dog bookings from zero to 3-5 rooms, driving higher guest spending and repeat business.
Travel affordability matters: how Booking.com helps consumers save and make informed choices
Booking.com responds to Dutch consumer legal action by citing Oxford Economics research showing OTAs saved travelers $69.4 billion in Europe between 2019-2021.
By Peter Lochbihler, Global Director Public Affairs, Booking.com
Rail Tourism Awards 2025: Honouring the most inspiring campaigns that connect Europe by rail
European Travel Commission and Eurail honor 23 campaigns promoting rail travel, with winners from Switzerland Tourism, Rail Europe, Slovenske železnice, and Sweet/Silverrail.
Barriere Hotels Are Now Becoming Barriere Collection: a New Era for One of France's Most Iconic Luxury Hospitality Brands
The French luxury group is restructuring its century-old portfolio into four distinct collections: Signature (Fouquet's ultra-luxury), Heritage (iconic resorts), Address (boutique Maison Barrière), and Premium (business-leisure).
Inside UMusic Hospitality & Lifestyle: Personalizing the guest experience through music
UMusic Hospitality president Jordi Solé explains how Universal Music Group's hotel brand uses curated music experiences to create emotional connections and differentiation.
Karen Stephens, Chief Marketing Officer, Revinate, Inc.
MICE + hoteliers: it’s time to capitalize on London as a center of knowledge
Knowland by Cendyn's London MICE market report shows Corporate segment leads at 48% share, with Training and Education showing highest growth driven by employee upskilling trends.
By Robin Mittal, Product Marketing Manager, Cendyn, Cendyn™
UN Tourism Advances Accessibility with Focus on Ukraine
UN Tourism has reaffirmed its commitment to accessibility, advancing national strategies while also highlighting the achievements of Ukrainian destinations to become more inclusive.
GBTA + VDR Europe Conference 2025 in Hamburg Spotlights Advocacy, Innovation and Resilience in European Business Travel
Business travel’s evolving landscape and the drive toward a more sustainable future took center stage this week at the GBTA + VDR Europe Conference 2025 in Hamburg. From 10–12 November, the CCH – Congress Center Hamburg hosted one of Europe’s largest gatherings of business travel and meetings professionals, where industry leaders, practitioners and innovators came together to share insights, tackle emerging challenges and chart a course for what’s next in corporate travel.
Hoteliers’ POV - Marketing and revenue resilience on changing waters
The travel and tourism sector is predicted to grow 5.8% every year until 2032 (World Travel & Tourism Council). This should bode well for hotels.
By Ryan Haynes, Director/Lead Consultant, Hoteliers' Voice Podcast/ Haynes MarComs Ltd
Sense of Place and Luxury Group Experiences with Canaves Collection in Santorini
Santorini possesses one of the most irrefutably incredible landscapes in the world. From its soaring cliffs overlooking the calm azure Aegean Sea to the white, red, and black sand beaches formed by eons of volcanic activity, Thera, the island’s official name in Greek, has become synonymous with the nation’s interpretation of hospitality. It remains a longstanding and foremost destination for luxury romantic escapes and families looking for authentic experiences.
By Adam Mogelonsky and Larry Mogelonsky
The Fundació Turisme Responsable de Mallorca renews its UN Tourism QUEST certification
UN Tourism has renewed the UN Tourism QUEST certification for the Fundació Turisme Responsable de Mallorca (Spain), recognising the organisation's ongoing commitment to excellence in destination management and governance.
Passalacqua as the World’s Best Hotel and Hospitality’s True Soul
What does it take to be recognized as the best hotel in the world? With the latest estimates putting it at around 187,000 properties worldwide, winning this distinction is, statistically speaking, more prestigious than the Academy Awards or nearly any other glamorous honor for other industries. While some may think its perfect service and glamorous accommodations, the real answer is soul.
By Adam Mogelonsky and Larry Mogelonsky
Luxury Travelers Seek Authenticity Over Uniformity, Finds Fauchon L'Hôtel Paris Survey
Fauchon L'Hôtel Paris, a member of The Leading Hotels of the World, recently conducted a survey among luxury travel advisors to determine what really matters to their clients when selecting a hotel.