PATA and Azerbaijan Tourism Board signed an MOU in Baku to grow Azerbaijan's presence in Asia Pacific markets, covering trade engagement, media outreach, and source market development.
Cheval Collection launches a refreshed brand identity and new booking platform, including a corporate portal and a first-of-its-kind tiered member discount structure within the GHA DISCOVERY loyalty alliance.
Ruby Hotels launches Dive In with Ruby, a live music series across UK and Germany pairing established artists with secret sets from emerging talent to position its properties as cultural destinations.
Holiday Inn Germany launches its "Chief Holiday Officer" initiative this autumn, giving children staying at its hotels a badge and wish list to help shape the family holiday experience.
HOSPA appoints Ryan Haynes as Head of Industry Engagement to lead programme development for the National Hotel Marketing Conference 2027, scheduled for 27 May at Hilton at St George's Park.
Leonardo Hotels survey of 2,000 UK adults finds 63% argue during holiday planning, with sleep disruption and budget disputes among top stressors affecting couples on city breaks.
Mandarin Oriental's 25-year-old Fan Campaign returns with pianist Yuja Wang and DJ Charlotte de Witte, translating their personal performance rituals into two new exclusive guest experiences launching August 4, 2026.
Kempinski launches E.R.A.s (Experience Real Access) at Hotel Vier Jahreszeiten Munich, offering guests exclusive city access via Local Insiders and a dedicated Resident Curator role.
HEDNA's 2026 Global Distribution Conference returns to Lisbon on Sept 15–17, focusing on AI-driven search disruption, direct booking strategy, content standards, and the evolving role of OTAs and B2B intermediaries.
Holiday Inn Express partners with comedian Rob Beckett to launch a consumer PR campaign based on research into UK and Ireland morning routines, sleep habits, and breakfast preferences.
Booking.com survey of 1,000 UK adults finds 67% behave on planes as they do at home, with loud media, smelly food, and TikTok filming topping the list of cabin irritants.
Hyatt's Vows Venues study of 2,000 UK adults finds 83% want to marry abroad, with Italy topping destination choices and couples budgeting £36,579 on average for the event.
Pullman Hotels launches a new global brand campaign centered on human connection and cultural exchange, supported by the Pullman xChange event in Paris and a pipeline of 60+ new properties targeting 200+ hotels within five years.
The Standard, Brussels becomes the first Hyatt-affiliated hotel in Belgium, allowing World of Hyatt members to earn and redeem points at nearly the full Standard portfolio.
The HMA named winners across seven categories at its 2026 ceremony, recognising UK hotel marketing campaigns spanning AI content, social media, partnerships, and conservation-linked brand storytelling.
Langham Hospitality Group adds Michelin-starred chef Michel Roux Jr. to its "Langham Luminaries" roster, leveraging his decade-long consultancy at The Langham, London to anchor the brand's global "Your Story. Our Legacy." campaign.
Aethos unveils its second brand campaign featuring celebrity models at Aethos Mallorca, with Milan pop-up activations and programming across all properties.
German guests can now earn PAYBACK points instead of IHG points when staying at participating hotels, redeemable across retail partners.
European Travel Commission and Eurail honor 23 campaigns promoting rail travel, with winners from Switzerland Tourism, Rail Europe, Slovenske železnice, and Sweet/Silverrail.
The French luxury group is restructuring its century-old portfolio into four distinct collections: Signature (Fouquet's ultra-luxury), Heritage (iconic resorts), Address (boutique Maison Barrière), and Premium (business-leisure).