Press Releases

ITB Berlin Convention 2025: Inspiration and ideas for the future of travel

The challenges and tasks facing a tourism industry in transition are the focus of the ITB Berlin Convention 2025, which takes place from 4 to 6 March at the Berlin Exhibition Centre. Under the motto ‘The Power of Transition lives here’, trade visitors can look forward to an ambitious and comprehensive programme with high-profile presentations and discussions on the future of travel.

Hotel Marketing Association celebrates 30 years of excellence in hotel marketing

The Hotel Marketing Association (HMA) is delighted to announce the 30th annual HMA Hotel Marketing Awards – marking three decades of recognising and celebrating marketing excellence within the UK's hotel industry. This milestone event will take place in June 2025, honouring outstanding marketing campaigns and exceptional talent that have significantly contributed to the sector’s success.

Accor (unpacked): Mercure Porto Centro Aliados, Where Culture and Communities Connect - Embracing the Legacy of Creating Locally Inspired Experiences

Mercure’s hotels are a gateway to the destination, inspiring guests to explore, connect and discover, while building a legacy of capturing and connecting to the essence of each destination, through meaningful experiences. The Accor (unpacked) video series returns to uncover more captivating stories from our hotels and brands through the voices of our teams.

Resident Hotels announces agreement with Marriott International to rebrand four of its midscale properties

Specialist hotel operating company, Resident Hotels, announced it has signed a franchise agreement with Marriott International to convert its four Sleeperz Hotels to the Four Points Flex by Sheraton brand. Following the purchase of a majority stake in Sleeperz Hotels by Mactaggart Family & Partners, the portfolio has been operated by Resident Hotels (also majority owned by the same family office) since November 2022.

Tourism innovations of tomorrow: ITB Berlin opens call to submit innovations for the eTravel Stage and ITB Innovators

Innovations are decisive for the success of developing and securing the future of the tourism industry. As the World’s Largest Travel Trade Show, ITB Berlin offers these innovations a groundbreaking platform. From 4 to 6 March 2025 the eTravel Stage, an integral part of the ITB Berlin Convention, will be focusing on technological change and digital progress in the travel industry. Experts can share their knowledge with an international audience of trade visitors at a total of five theme tracks. With the ITB Innovators, ITB Berlin puts the spotlight on the visionaries in the travel industry. The future-oriented platform presents the latest products, innovations and services by ITB Berlin’s exhibitors that have the potential to make a long-term impact on the industry.