How Strand Palace revolutionized their marketing strategy with unified guest data

Nestled in the vibrant heart of London, Stand Palace, part of L+R Hotels, is a historic landmark that has welcomed travellers since 1909. Moments from landmarks like Trafalgar Square and the lively atmosphere of Covent Garden, this 788-room hotel seamlessly blends modern comforts with traditional British charm. The hotel provides guests with an ideal setting for both leisure and business.

Eurovision 2025 in Basel: Boosting Music Tourism and Hospitality

For some, the Eurovision Song Contest is just another TV show on a Saturday night, but for many, it is THE event of the year! To countless viewers, it’s the Olympics of music - a moment to share with friends and family, and to root for your favorite entry. For some lucky die-hard fans, it’s even time to travel to Basel, as the live broadcast is staged in front of a large, enthusiastic audience. As such, the Eurovision Song Contest represents a unique opportunity for the city's hospitality sector to showcase its offerings on a global stage. Beyond the spectacle, Eurovision is a prime example of – a growing travel trend where fans journey to experience live music events. Let’s review how such a cultural event can drive “event tourism” to Basel and impact the city's international attractiveness.

Connecting Horizons in Portugal: MarketHub Europe 2025 brings industry leaders to the Algarve

HBX Group (HBX.SM), a leading independent B2B travel technology marketplace, shares a first glimpse into MarketHub Europe 2025, scheduled from April 1 to 4, 2025, in the Algarve, Portugal. Hosted at Tivoli Marina Vilamoura Algarve Resort, part of Minor Hotels, this invitation-only event will convene industry leaders for discussions, insights, and networking opportunities that will shape the future of travel and tourism.

ITB Berlin Convention 2025: Inspiration and ideas for the future of travel

The challenges and tasks facing a tourism industry in transition are the focus of the ITB Berlin Convention 2025, which takes place from 4 to 6 March at the Berlin Exhibition Centre. Under the motto ‘The Power of Transition lives here’, trade visitors can look forward to an ambitious and comprehensive programme with high-profile presentations and discussions on the future of travel.

Hotel Marketing Association celebrates 30 years of excellence in hotel marketing

The Hotel Marketing Association (HMA) is delighted to announce the 30th annual HMA Hotel Marketing Awards – marking three decades of recognising and celebrating marketing excellence within the UK's hotel industry. This milestone event will take place in June 2025, honouring outstanding marketing campaigns and exceptional talent that have significantly contributed to the sector’s success.

Accor (unpacked): Mercure Porto Centro Aliados, Where Culture and Communities Connect - Embracing the Legacy of Creating Locally Inspired Experiences

Mercure’s hotels are a gateway to the destination, inspiring guests to explore, connect and discover, while building a legacy of capturing and connecting to the essence of each destination, through meaningful experiences. The Accor (unpacked) video series returns to uncover more captivating stories from our hotels and brands through the voices of our teams.

Countdown to the 24th Hospitality Awards: Celebrating Innovation and Excellence in Global Hospitality at the InterContinental Paris Le Grand

The 24th Hospitality Awards ceremony is fast approaching, and the results of the nominations for the three finalists in each category have been validated by our international jury. On 28 November, in the presence of leading figures from the world of tourism and hospitality, we invite you to the InterContinental Paris Le Grand to discover which of the 30 pre-selected finalists will be the overall winners.