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Triptease
Supplier News
June 4, 2019

DBS Preview: Director Of Business Development at Baur au Lac speaks about OTAs

The Direct Booking Summit: EMEA 2019 will be touching down in Paris on June 12-13.

Triptease
Triptease
Paris, France
IDeaS - A SAS Company
Supplier News
May 30, 2019

Brown’s Hotel Group Chooses IDeaS Revenue Solutions to Boost Competitiveness

IDeaS Revenue Solutions, the leading provider of revenue management software and advisory services, is excited to announce that one of Lisbon's leading independent hotel groups, Brown's Hotels, has chosen IDeaS Revenue Management System (RMS) to optimise revenue performance and efficiency.

IDeaS - A SAS Company
IDeaS
Portugal
Logo 'Sol Melia Hotels'
Press Release
May 28, 2019

Meliá Hotels International Ratifies Its Leadership As The Hotel Company With The Best Reputation In Spain According To Merco

Meliá Hotels International remains among the 20 companies with the best reputation in Spain and for the seventh consecutive year leads the Merco Empresas y Líderes ranking for the hotel industry. The company led by Gabriel Escarrer - ranked 26th out of 100 business leaders by reputation - is the only travel company included in the Ibex 35 and has once again demonstrated its brand strength and the recognition of its stakeholders.

Meli
Melia
Spain
Into the Marketing (itmK)
Press Release
May 24, 2019

Practical Advice for Visiting Barcelona

Barcelona is one of the greatest cities in the world. Home to sublime and amazing architecture, vibrant nightlife, and is a truly wonderful coastal location. It has great accommodation options from budget to luxury hotels and Barcelona holiday apartments are plentiful.

Ismael González Serrano
By Ismael González Serrano, Journalist, Into the Marketing (itmK)
Barcelona, Spain
Logo 'Ecole h
Opinion Article
May 17, 2019

Should Restaurateurs Change Their Offerings For 2030?

Despite a mostly conservative vision concerning their experience at a restaurant for 2030, Swiss consumers do want to see drastic changes in some areas, mainly related to customization. Are restaurateurs aware and ready to respond to their clients' expectations? A new study provides insights and recommendations for restaurateurs and F&B professionals.

Stéphanie BuriClémence CornuzMorgane Voumard
By Stéphanie Buri, Clémence Cornuz, and Morgane Voumard
Switzerland
Triptease
Supplier News
May 9, 2019

Raise your glass for more direct bookings!

The Direct Booking Summit is so much more than a platform for discussing your hotel's challenges. It is also a place for hoteliers like you to share your direct booking strategy tips, discuss your experiences, and get to know your fellow hoteliers. That's why Day One, filled with streamed talks and panel discussions, will culminate with one of our legendary parties!

Triptease
Triptease
Paris, France
SiteMinder
Supplier News
May 2, 2019

SiteMinder finds direct hotel bookings in Italy will drop to 16 percent of all online sales by 2023

An analysis by SiteMinder, the global hotel industry's leading guest acquisition platform, today reveals that direct bookings have plummeted from constituting 94 percent of the €7.4 billion made in online hotel sales in Italy 10 years ago to constituting only 20 percent of the €11.6 billion estimated this year.

Siteminder
SiteMinder
Sydney, Italy
Ad Be seen. Be trusted.
Why Hospitality Net Leads B2B in Hospitality

Learn what makes us the industry-leader in what we do.

Hospitality Net
Hospitality Net
Ad Guide
The next-gen metrics that move hotel P&L

Hotel tech has changed what's possible – and measurable. RevPAR and ADR aren't enough; discover the metrics that really matter. 

Mews
Mews
SiteMinder
Supplier News
April 30, 2019

SiteMinder analysis reveals France’s online hotel bookings are back on the up, set to remain steady

An analysis by SiteMinder, the global hotel industry's leading guest acquisition platform, today reveals that online hotel bookings in France are set to increase four percent in 2019 - a growth rate not seen by the nation's hoteliers in four years. Online hotel bookings have fluctuated from a two percent decline in 2016 to a two percent uplift in 2018, and data from Euromonitor International suggests the four percent growth expected this year will remain consistent until 2023 when the rate will rise marginally to five percent.

Siteminder
SiteMinder
Sydney, France
Fresh Montgomery
Opinion Article
April 19, 2019

Independent Adventurers: views from inside the competitive hotel market.

Below you'll find insights from Bill van der Valk from Van der Valk hotel Schiphol; Dita Guth, the founder & owner Salotto Rosso; Kristel Dom, hotel manager at Canal House Amsterdam and Anne Gorthmanns owner and manager of Strandhotel at Cadzand Bad.

Severs + Jansen The Hospitality Studio
By Severs + Jansen The Hospitality Studio, Hospitality Creative and Co-Owner, Montgomery Group
The Netherlands
UN Tourism
Press Release
April 17, 2019

World Forum on Gastronomy Tourism to Analyse the Sector’s Potential as a Source of Jobs, Entrepreneurship and Innovation

The countdown begins for the 5th World Forum on Gastronomy Tourism to be held on 2 and 3 May in Donostia-San Sebastián, organized by the World Tourism Organization (UNWTO) and the Basque Culinary Center (BCC). International experts will analyse and discuss the influence and capacity of gastronomy tourism to create employment and promote entrepreneurship and how to increase its potential in the future. Registration to attend the forum is still open here.

UN Tourism Favicon
UN Tourism
Spain
Logo 'Sol Melia Hotels'
Press Release
March 27, 2019

Meliá Hotels International Enhances The Role Of Voice Of Consumer In Its Social Media Strategy Together With Flowics

Meliá Hotels International, one of the most influential Spanish hotel companies in social media, has announced the launch of a new marketing strategy based on User-Generated Content (UGC) to provide more authentic messages in its digital contacts with consumers. The company is a world leader in resort hotels and has chosen Flowics as its technology partner for the worldwide, multi-brand implementation of the project.

Meli
Melia
Spain
Ad Guide
The next-gen metrics that move hotel P&L

Hotel tech has changed what's possible – and measurable. RevPAR and ADR aren't enough; discover the metrics that really matter. 

Mews
Mews
SiteMinder
Supplier News
March 21, 2019

SiteMinder study reveals great hotel service, personalised offers win guests from Italy every time

A new study by SiteMinder, the global hotel industry's leading guest acquisition platform, today reveals that great service and personalised offers are the two deciding factors for Italian travellers when choosing their accommodation. The study, Le aspettative dei viaggiatori italiani alla base dell'evoluzione del settore alberghiero, was this week launched at Buy Tourism Online (BTO) in Florence to explore the preferences of guests for the country's hotels.

Siteminder
SiteMinder
Sydney, Italy
Travolution (Reed Business Information Ltd.)
External Article
March 18, 2019

Call for OTAs to stop ‘brandjacking’ on Google

The UK Bed & Breakfast Association wants a ban on 'brandjacking' of hotel and B&B names on Google by online travel agencies (OTAs).

Travolution (Reed Business Information Ltd.)
Travolution
United Kingdom
SiteMinder
Opinion Article
February 28, 2019

Chinese travellers: why they’re the guests French hotels can’t afford to ignore

It's almost impossible to read through a hospitality or travel publication these days and not find the latest jaw-dropping statistic on the Chinese traveller market. Here's one: according to The China Outbound Tourism Research Institute (COTRI), the number of overseas trips made within a year by Chinese tourists will exceed 400 million by 2030. And, another: in 2017, China led the world in its investments toward travel abroad, investing a total of US$258,000 million, according to the UNWTO.

Antoine Aubrun
By Antoine Aubrun, Country Manager - France, SiteMinder
Sydney, France
Magnuson Hotels
Press Release
February 27, 2019

Magnuson Hotels CEO to Join Accor, Preferred, Interstate Chiefs at Berlin IHIF Brand Panel

London UK/Spokane WA - Magnuson Worldwide's global hotel brand is proud to sponsor the 22nd International Hotel Investment Forum 2019 at the fabulous InterContinental Hotel in Berlin, Germany.

Magnuson Hotels
Magnuson Hotels
Germany
Hilton Worldwide Family/group
Press Release
February 22, 2019

Waldorf Astoria Edinburgh – The Caledonian Introduces New Concierge Service in Response to Traveller’s Requests

In response to consumer demand, Waldorf Astoria Edinburgh - The Caledonian has announced a new concierge offering called 'Book Master,' which is now available for guests at the iconic Edinburgh hotel.

Hilton Favicon
Hilton
Edinburgh, United Kingdom
ITB Global Messe Berlin GmbH
Press Release
February 21, 2019

ITB Berlin: Medical Tourism Is Booming Worldwide

Berlin - The world of medical tourism has long become globalised: according to the latest report by VISA and Oxford Economics (www.bit.ly/2SVZd7O), the global medical tourism industry is currently worth around 100 billion dollars. Forecasts for 2025 see growth reaching up to 25 percent. This industry is a significant economic factor for many countries and regions. From 6 to 10 March the World's Leading Travel Trade Show will be giving this mega-market of the future its own platform for the third time at the Medical Tourism Pavilion in Hall 21b.

Itb Berlin
ITB Berlin
Berlin, Germany
Duetto Research
Opinion Article
February 18, 2019

Putting The Customer At The Centre

This week's Opportunity 2019 conference provided plenty of food for thought for the UK's revenue management community, as industry professionals, hoteliers, students and solutions providers came together to discuss 'Revenue Management and the Connected Customer.'

Sarah McCay Tams
By Sarah McCay Tams, Head of Editorial, Actabl
London, United Kingdom
ITB Global Messe Berlin GmbH
Press Release
February 13, 2019

ITB Berlin Convention looks at the future of travel

Big names and leading international companies focus on forward-looking transportation systems and the shift in customer demands in the luxury travel market - Presentation of the latest results of an exclusive international report by Travelzoo and ITB Berlin - For exhibitors, trade visitors and the media admission to the ITB Berlin Convention 2019 from 6 to 9 March is included in the price of a ticket

Itb Berlin
ITB Berlin
Berlin, Germany
foxnews.com
External Article
January 30, 2019

Screen-free Hotel In Sweden Offering Free Hotel Rooms To Social Media Addicts

How would you like to get a free hotel room?

foxnews.com
foxnews.com
Sweden
Page 16 of 20
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Latest Viewpoint

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HN Original
World Panel

Should hoteliers abandon Google search marketing because of “Zero-Click Search”?

Max Starkov
By Max Starkov
Expert Views (15)
Alessio Re
Alessio Re

No. The question bundles several things under "Google search marketing." Ads, Hotel Ads, Business Profile and YouTube sit alongside organic, and zero-click only erodes one slice of that, informational organic clicks.Booking intent is transactional and local, the query types least touched by AI Overviews: under 10% of commercial searches trigger one.

View all Answers

Most Read

  1. Should hoteliers abandon Google search marketing because of “Zero-Click Search”?
  2. Booking is scaling the machine that wholesales your rooms
  3. AI is changing hotel search. Is your hotel ready to be recommended?
  4. Rethinking Distribution in The Age of Data and Direct Relationships
  5. Webinar on July 29: The AI Visibility Flywheel - How Brands Get Featured in AI Search

Most Read Authors

Markus  Busch
Markus Busch
Editor/Publisher, hospitality.today
Emma Näpänkangas
Emma Näpänkangas
M.Sc. Student in Hospitality Management, EHL
Max Starkov
Max Starkov
Hospitality & travel technologist and digital strategist, Hospitality Net
Jonathan Gough
Jonathan Gough
Content Team Lead, Lighthouse
Lynn Patchett
Lynn Patchett
Founder & Head of Marketing, Kollective
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