Customer-centricity is at the heart of High Return Hospitality. Resort and leisure activity customers expect experiences that go above and beyond the norm to keep them returning for more.
Before getting started let's agree on something: travel and hospitality should be all about ensuring the end user feels special. Otherwise, apart from personal reasons, why would you pay for it?
You understand the value of maintaining your customers' happiness and satisfaction because you own or manage a hospitality or travel business. Nonetheless, standing out in the crowd might be challenging given the industry's intense competitiveness. Blockchain technology applications can help with that.
To understand how the Travel and Hospitality industry can benefit from blockchain, it is appropriate to focus on two fundamental points: immutability of the data written on the distributed ledger and programmability of the data itself. On a blockchain, the dispersion of the ledger is such as to guarantee to everybody, and in a transparent manner, the possibility of verifying the validity of a transaction from its origins and to ensure that once it has been approved in a blockchain, it can no longer be disallowed.
Let me be candid and am sure most here would agree - Hotels are sheer laggards when it comes to technology. They were the leaders decades back, but since then, hotel-technologists entrenched themselves in tech solutions which were on-premise and mammothian. Only now they are looking towards on-cloud solutions(hesitantly, due to the heavy legacy).
This happened with the banks in early 2000s, and happened with Consumer goods and Retail industries in the 2010s. Each of their business heads said, "Technology is not our business, let the CTO take care of it. We are in the business of Money, or customer service, or distribution, or sales." All of them had to pivot and respond to the digital savvy new entrants. Technology has been seen as an enabler by the Hospitliaty industry. Thats Wrong. Its a value creator.
I am particularly interested in the marketing and branding side of how blockchain can help the hospitality industry. Blockchain users are a very tight, large, and financially powerful community of people from around the world, that usually does incredible amounts of travelling.
Blockchain technology presents a "leapfrog moment" for the hospitality industry, allowing hotels to jump to the next stage of tech solutions and bypass intermediate stages. Hotels have been slow to adopt new technology, but blockchain offers the opportunity to create value by restructuring distribution, controlling pricing and increasing loyalty.
Choosing the wrong piece of tech is no longer the disastrous mistake it once was. The Cloud enables hoteliers to trial SaaS products, often at no or low cost, and carry out A/B testing.
Shiji, the global hospitality innovator, has announced that its product Infrasys Cloud POS is now available for Portuguese Hotels and Resorts with F&B outlets.
Infor®, the industry cloud company, today announced that Chichester Park Hotel has deployed Infor Hospitality Management Solution (HMS) and Infor Sales & Catering (SCS), a fully integrated, event-management software solution. The new cloud systems have streamlined and amalgamated key processes, laying the foundations for continued business growth.
I am not convinced there will be any single piece of technology that has the potential to revolutionize the hospitality industry.
Without a doubt attribute based (up) selling will revolutionize hotels booking and upsell process. Attribute-based Selling (ABS) re-imagines hotel inventory merchandising in order to improve guest satisfaction and generate greater hotel revenue.
Hey! I'm 82. It's all in the mind. At any age, it takes 10% of a person's time to keep up with, and become comfortable with new technology.
InnSpire, a leading provider of a comprehensive technology suite that helps drive a seamless, world-class guest experience for some of the world’s most iconic hotels and brands, has been selected by the Columbia Beach Resort, Pissouri in Cyprus to implement its Digital Guest Journey App solution at the property. The full-featured mobile phone-based solution allows guests at the resort to pre-check in and securely access their suites without having to carry a keycard; view menus, order in-room dining meals and drinks and snacks by the pool; send requests to the guest services team in real time; book restaurants, check their stay bill and access an extensive range of useful information—all from their own personal mobile device.
When discussing the future of technology and its impact on society, it is essential to consider the needs and preferences of different generations. In particular, it is important to take a closer look at the transitory phase that we will experience in the next decade, which will be characterized by the coexistence of Web 2.0 and Web3 technologies. These technologies will play a significant role in the lives of the upcoming generations, including Generation Z (born from 1996 to 2011) and Generation Alpha (born starting from 2011).
The Metaverse provides the opportunity for people to travel who normally could not afford to travel as much. The middle class is able to visit the most incredible places through virtual reality experiences that bring joy and wonder.
The rise of the Metaverse presents exciting possibilities for the travel and hospitality industry. Businesses can use the Metaverse for advertising, immersive e-commerce experiences, and B2A marketing. One effective strategy is to leverage avatars as native advertising, as demonstrated by companies such as Tommy Hilfiger or Deliveroo.
INTELITY®, provider of hospitality’s leading guest experience and staff operations platform, announced today a new deal with The WorkNomads Lab Hotel in Sofia, Bulgaria. The newly opened, mixed-use hotel will implement INTELITY’s mobile offerings, including a branded mobile app, mobile check-in, mobile key, and GEMS®, Guest Experience Management System — INTELITY’s suite of staff-facing tools.
Apaleo, the open hospitality platform, has been selected and successfully rolled out by Germany’s eighth largest property, Revo, as its property management platform, to design a technology infrastructure catering to its tribrid concept mixing the advantages of hotels, serviced apartments, and individualized living under one roof.
ASSA ABLOY Global Solutions, a leading provider of advanced security technology for the hospitality industry, has today announced the implementation of a range of security and guest convenience-enhancing company solutions by voco® The Hague. Opened approximately one year ago as an IHG-labelled property owned by UBM Development, voco® The Hague’s transformation from a former bank building into a luxury hotel now includes the adoption of VingCard Signature RFID door locks and Elsafe Zenith in-room safes to boost property security and interior design, while its implementation of Polarbar minibars ensures maximum convenience in meeting guest F&B needs.
The Ibis Budget Tbilisi Center, part of the Accor chain, is perfectly positioned for leisure and business guests and close to everything the Georgian capital offers. Only a twenty-minute drive from the airport and just a one-minute walk from Rustaveli Avenue, this brand-new 158-room hotel has a lobby bar and a restaurant.
"Far Away, So Close!" - this is the title of an iconic film by Werner Herzog about Berlin. However, it could also be used today as a headline for the latest innovation at Hotel Adlon Kempinski Berlin. Because thanks to augmented reality - AR for short - a visit to the hotel legend is suddenly very close, no matter how far away someone is.
The metaverse is a rapidly developing technology with many potential use cases. However, it is important to note that mass adoption is not yet widespread and we are still in the phase of exploration and experimentation. Additionally, it's important to differentiate between use cases related to the open metaverse and those related to the industrial metaverse. The open metaverse is a virtual reality that is open and accessible to everyone, while the industrial metaverse is a virtual reality for specific purposes and is typically closed and only accessible to specific individuals or professionals.