The guide explains how to calculate ARI by dividing your ADR by your competitive set's ADR, with luxury hotels typically targeting 110-120 and volume properties aiming for 95-100.
The guide offers 10 actionable steps for new revenue managers to audit inherited pricing strategies, competitive positioning, and demand patterns before making changes.
The analysis examines how industry awards like Michelin stars provide different strategic value at various business stages, from early-stage visibility to potential creative constraints for established operators.
The article explains how hotels can systematically review their rate plans to identify expired accounts, underperforming contracts, and pricing gaps that cost revenue.
The article provides strategies for hotels to capture the growing bleisure market through website optimization, flexible amenities, and AI-driven personalization.
EHL event brought together students and executives to explore which leadership qualities must remain human as AI advances in hospitality.
The article explains how hoteliers can build recurring guest relationships through targeted sales efforts with demand drivers like airports, military bases, and construction projects.
Lighthouse Pricing argues that real-time rate shopping data gives hotels a competitive advantage over traditional scheduled data collection methods that can be hours behind market changes.
Lighthouse data shows 12 of 16 World Cup host cities have hit new low points for group-stage pricing as markets test where premiums will hold.
Using Taylor Swift and Harry Styles concert data, the article shows how hotels can capture event-driven travelers through targeted direct booking campaigns and personalized website experiences.
AI-powered personalization tools now enable hotel marketers to create targeted website campaigns in seconds rather than days, addressing the execution gap that prevented teams from capitalizing on direct booking opportunities.
The guide explains ADR calculation, why rates fluctuate with demand patterns, and practical strategies to increase room revenue without alienating guests.
The article provides practical frameworks for independent hotels to avoid underpricing (which hurts RevPAR despite high occupancy) and overpricing (which reduces bookings and increases OTA dependence).
AI requires contextual, real-time guest data rather than static personas to deliver effective personalization and capture revenue opportunities.
Research based on 75 Swiss grocery store interviews provides six actionable recommendations for balancing technology efficiency with human interaction in retail environments.
The guide explains how to calculate and optimize room turnover rates to increase profitability through longer stays, strategic pricing, and minimum-length-of-stay restrictions.
The guide explains how to calculate whether accepting guaranteed group bookings or holding rooms for higher-yielding individual guests will generate more revenue.
The USD 7-8 billion global coliving market bundles housing with services and community, targeting young professionals in expensive cities with 15-20% annual growth projected through 2030.
EHL student research reveals 83% of travelers value sustainable travel, but guests often don't recognize certification logos despite appreciating underlying eco-practices.
The conference explored how educators can adapt teaching methods to maintain critical thinking skills as students increasingly rely on AI tools for academic work.