This dedicated AI in Hospitality section explores how AI is reshaping the industry, from guest communication and marketing personalisation to revenue management, operations, staffing, cybersecurity, and the evolving role of data and automation across the hotel and travel ecosystem. It brings together practical use cases, expert insights, product and partnership news, leadership viewpoints, and real world lessons from properties and brands of all sizes, helping hospitality professionals separate substance from hype and make informed decisions about where AI delivers value today and what to prepare for next.
Milestone Inc., a leading provider of AI-powered digital experience platforms, in partnership with the Hospitality Sales and Marketing Association International (HSMAI), today announced the release of a new eBook titled “How AI is Impacting the Hospitality Customer Journey.”
In the latest episode of Matt Talks, Mews CEO Matt Welle spoke with Jason Noronha, co-founder of D3x – an AI company built by hoteliers, for hoteliers. What began as a solution to a single operational pain point has evolved into a technology that promises to change how hotels operate.
If you’ve been anywhere near LinkedIn lately (including my profile), you’ve probably been hit by an alphabet soup of acronyms: AI, GenAI, AEO, GEO, MCP, A2A, and maybe even a mysterious “agentic something”.
Just days into OpenAI’s new app marketplace, Booking.com and Expedia have seized a commanding lead. They’re not just experimenting with artificial intelligence (AI). They’re embedding themselves directly into the core of how travelers search, discover and book stays at your hotels. And because they’ve moved first—with no safeguards to stop them—they are about to become the default middlemen of the AI age. If that happens, hoteliers will spend the next decade paying for access to their own guests.
A new chapter in hospitality technology begins with the launch of Elegia, a pioneering consultancy and integrator that defines itself as the independent AI orchestrator for the modern hotelier. In a world where artificial intelligence has evolved from experimental novelty to the backbone of hotel operations, Elegia emerges with a mission both pragmatic and visionary: to design and implement bespoke, high-performance technology ecosystems that deliver measurable growth, operational efficiency, and strategic foresight.
Artificial intelligence (AI) has revolutionized how we recruit and select talent. HR and hiring managers are no longer just recruiters. They are strategic supervisors of the whole AI ecosystem. The new challenge is to lead responsibly, ensuring that technology enhances rather than replaces human judgment.
In recent years, artificial intelligence (AI) has moved from buzzword to business essential. From revenue management to guest communication, AI is already reshaping how hotels operate. But one area where its impact is truly transformative — and still vastly underused — is digital advertising.
The hospitality industry is facing an immediate and existential competitive threat unlike any seen since the rise of the OTAs. In the past, your website data was a marketing expense; today, it has become the primary fuel source for the next generation of conversational AI and automated booking agents. The simple rule is that if your data is published, Artificial Intelligence (AI) can, and will, scrape it to train its models and service its customers. This practice is fundamentally transforming the distribution landscape by creating a massive, scalable data problem that bypasses the hotelier's website entirely. This shift pits the world's most powerful technology companies (Google, Microsoft, OpenAI) and their integrated partners (Expedia, Booking.com) directly against your direct channel strategy.
A guest is about to check in. They’ve booked a city-view room for two nights, and your data knows they stayed six months ago and splurged on a spa treatment. Before they even arrive, your front desk gets a quiet nudge: “Offer the spa package again. Add a glass of champagne on arrival.”
Some big companies have recently been crowing about how much of their code is generated by artificial intelligence (AI).
Blastness, a leading provider of hotel booking technology, presents AIBE – Artificial Intelligence Booking Engine, a new mobile-first booking engine that promises to redefine the user experience and increase hotel profitability.
Much has been written about the potential of AI in hospitality—particularly its promise to enhance the customer journey, reduce operational costs, and mitigate staff shortages. Yet, when viewed from a broader perspective, one could argue that AI may ultimately become the sector’s most powerful growth driver—but not necessarily in the way most anticipate. And the path toward this opportunity may be quite turbulent.
In recent years, the increasing use of artificial intelligence has transformed many stages of the hiring process. Among these recruitment tools, Applicant Tracking Systems (ATS) have become particularly widespread, offering organizations a way to manage high numbers of applications more systematically. These systems are designed to streamline recruitment by filtering and ranking candidates, but their growing influence also raises considerations regarding their reliability and limitations for both recruiters and job seekers. Can all the qualities that make someone suitable for a role really be captured by such systems?
We spoke with Sébastien Félix, CEO of Influence Society, about the fast-changing role of artificial intelligence in hospitality. Working closely with boutique and luxury hotels, Sébastien sees firsthand how AI is transforming the way properties design guest journeys, manage marketing, and compete with OTAs.
Artificial intelligence is already transforming the way our industry operates, and its impact is only going to accelerate. The way travelers discover, evaluate, and book hotels is being rewritten in real time, and operators like us need to adapt quickly to stay relevant.
Last week, we discussed how artificial intelligence (AI), particularly the widespread adoption of generative AI (GenAI), has transformed the traditional HR functions across the six stages of the employee lifecycle. Many professionals want to understand what roles still remain for humans in HR.
In a world where artificial intelligence learns faster than we have time to educate it, a major risk looms: that of the mass destruction of tasks performed by humans, and with them, entire professions.
The rise of artificial intelligence agents will introduce a new layer of complexity in how the hospitality industry navigates customer loyalty, according to a conceptual paper, “Artificial Intelligence (AI) Agents and the Future of Customer Loyalty,” from four researchers at Florida Atlantic University.
Artificial intelligence (AI), particularly the widespread adoption of generative AI (GenAI), is rapidly transforming the way organizations manage their workforce. Organizations are at a critical point where they must assess the transformational changes that AI has brought to human resources (HR). HR professionals must understand their new roles in organizations as AI becomes more essential at work.
This article concludes Hospitality Net’s Thematics campaign with Shiji Group on Single Provider for Seamless Data. Throughout the series we have examined how integrated systems can transform hotel operations and the guest journey. For this final edition, the focus turns to one of the most pressing questions facing the industry today: how to build clean, connected datasets that can support useful applications of artificial intelligence.