The AI Tech Sellers Toolkit - Selling AI To Hotels
The toolkit addresses the gap between AI vendors' feature-focused pitches and hotels' needs for operational certainty and financial justification.
AI in Hospitality
This dedicated AI in Hospitality section explores how AI is reshaping the industry, from guest communication and marketing personalisation to revenue management, operations, staffing, cybersecurity, and the evolving role of data and automation across the hotel and travel ecosystem. It brings together practical use cases, expert insights, product and partnership news, leadership viewpoints, and real world lessons from properties and brands of all sizes, helping hospitality professionals separate substance from hype and make informed decisions about where AI delivers value today and what to prepare for next.
The Silent Revolution: How Every Hotel Website is Becoming an Actionable Endpoint for AI
This vision proposes layering AI intelligence on existing websites using structured data and natural language processing, eliminating the need for custom APIs.
By Brad Brewer, Chief AI Officer, Agentic Hospitality
AI terms for hoteliers: MCP, GEO, agentic AI, and LLMs explained
This educational guide explains 15+ AI terms that hoteliers need to understand as travelers increasingly use ChatGPT and similar platforms for trip planning and booking.
By Adam Swart, VP of Content Operations, Lighthouse
Pertlink Unveils New Brand Identity and Leads the Industry Toward Practical AI for Hospitality
Pertlink launches AI-focused playbooks for housekeeping, engineering, culinary, HR, and management teams after 25 years in hospitality technology.
Will AI Kill Your Brand? 8 Shifts to Build Winning Brands in the AI Era
A marketing agency outlines strategic shifts brands need to make to remain competitive in an AI-driven landscape.
Agentic AI’s rise is making the enterprise architect role more fluid
Enterprise architects must shift from stable application design to managing AI agents that execute business processes, requiring new governance models and complexity management.
LodgIQ Launches AI Wizard, Hospitality’s First Generative AI Platform for Revenue Intelligence
The platform replaces static dashboards with conversational queries, allowing revenue teams to ask questions in natural language and receive instant data-driven insights.
Holiday Shopping 2025: More Spending, More Stress, More AI
Accenture research shows 66% of consumers now use generative AI for shopping decisions, with 60% comfortable letting AI automate travel planning.
The Blueprint for Human-Centric Al in Hospitality: A Strategic Guide to Harnessing High-Tech to Amplify High-Touch
This executive framework outlines five pillars for implementing AI that enhances rather than replaces human hospitality connections.
The Housekeeping AIT Toolkit: a Unified Guide for Solving Staffing Challenges, Controlling Costs, Optimising Operations & Protecting the Guest Experience
The toolkit consolidates AI solutions for housekeeping departments facing labor shortages, including predictive staffing, automated assignments, and inventory forecasting.
Maybe MCP is really the tech that hotels need
MCP acts as a unified routing system that could let AI agents book multiple hotel services directly without individual API integrations or OTA dependencies.
By Martin Soler, Partner, Soler & Associates
Revenue Managers were the Original ChatGPT
Bartnick argues revenue managers have always used pattern recognition, data synthesis, and predictive modeling like AI systems do today.
By Fabian Bartnick, Founder, Infinito
AI’s Ridiculous Response to a Ridiculous Question
The author reflects on AI applications while attending the CX Malaysia conference as a keynote speaker.
By Shep Hyken, Customer Service and Experience Expert, Keynote Speaker and Bestselling Author, Shepard Presentations, LLC.
The 2026 AI Disruption Map - 24 Tech Leaders Reveal Where Hospitality's Future Is Being Built
Survey of 27 hotel technology suppliers reveals AI will disrupt five key areas by 2026, creating a two-speed industry between AI-ready and legacy properties.
How AI is transforming hotels today
The piece explains why hotels with modern cloud architecture will benefit most from the shift to agentic AI that can automate complex workflows.
How Generative AI Commerce Will Upend the Hotel Booking Game?
AI-powered booking agents will transform hotel distribution by enabling automated negotiation and personalized offers, requiring hotels to invest in API connectivity and data quality to remain competitive.
Expedia Guess The Guest: A Conversation on Hospitality, Dead Internet Theory, Artificial Intelligence, and Human Stupidity
Expedia executive Elisa Ragno discusses AI's impact on hospitality and the balance between technology and human connection in guest services.
Reclaiming the Core: Why Modern Property Management Systems Define the Next Era of Hotel Intelligence
Analysis of IDC's 2025 PMS MarketScape reveals how property management systems evolved from cloud migration tools to AI-driven intelligence platforms that unify hotel operations.
HSMAI Foundation Releases Special Report on How Generative AI Is Transforming Executive Hiring in Hospitality
The Hospitality Sales and Marketing Association International (HSMAI) Foundation today released its newest special report, “How Generative AI is Reshaping Executive Hiring in Hospitality,” featuring new insights, industry benchmarks, and a case study from SearchWide Global. The report offers an in-depth look at how artificial intelligence (AI) is accelerating and redefining executive recruitment strategies across the hotel and travel industry, while providing guidance for leaders pursuing senior roles on navigating this rapidly evolving landscape.
How AI-Powered Personalisation Is Redefining Hotel Sales in 2025
A few years ago, the best hotel salespeople had one superpower: they could read their guests.
By Muhammad Tanveer, Author , The Sales Leadership Brief