Will AI Kill Your Brand? 8 Shifts to Build Winning Brands in the AI Era
A marketing agency outlines strategic shifts brands need to make to remain competitive in an AI-driven landscape.
AI in Hospitality
This dedicated AI in Hospitality section explores how AI is reshaping the industry, from guest communication and marketing personalisation to revenue management, operations, staffing, cybersecurity, and the evolving role of data and automation across the hotel and travel ecosystem. It brings together practical use cases, expert insights, product and partnership news, leadership viewpoints, and real world lessons from properties and brands of all sizes, helping hospitality professionals separate substance from hype and make informed decisions about where AI delivers value today and what to prepare for next.
Agentic AI’s rise is making the enterprise architect role more fluid
Enterprise architects must shift from stable application design to managing AI agents that execute business processes, requiring new governance models and complexity management.
LodgIQ Launches AI Wizard, Hospitality’s First Generative AI Platform for Revenue Intelligence
The platform replaces static dashboards with conversational queries, allowing revenue teams to ask questions in natural language and receive instant data-driven insights.
Holiday Shopping 2025: More Spending, More Stress, More AI
Accenture research shows 66% of consumers now use generative AI for shopping decisions, with 60% comfortable letting AI automate travel planning.
The Blueprint for Human-Centric Al in Hospitality: A Strategic Guide to Harnessing High-Tech to Amplify High-Touch
This executive framework outlines five pillars for implementing AI that enhances rather than replaces human hospitality connections.
The Housekeeping AIT Toolkit: a Unified Guide for Solving Staffing Challenges, Controlling Costs, Optimising Operations & Protecting the Guest Experience
The toolkit consolidates AI solutions for housekeeping departments facing labor shortages, including predictive staffing, automated assignments, and inventory forecasting.
Maybe MCP is really the tech that hotels need
MCP acts as a unified routing system that could let AI agents book multiple hotel services directly without individual API integrations or OTA dependencies.
By Martin Soler, Partner, Soler & Associates
Revenue Managers were the Original ChatGPT
Bartnick argues revenue managers have always used pattern recognition, data synthesis, and predictive modeling like AI systems do today.
By Fabian Bartnick, Founder, Infinito
AI’s Ridiculous Response to a Ridiculous Question
The author reflects on AI applications while attending the CX Malaysia conference as a keynote speaker.
By Shep Hyken, Customer Service and Experience Expert, Keynote Speaker and Bestselling Author, Shepard Presentations, LLC.
The 2026 AI Disruption Map - 24 Tech Leaders Reveal Where Hospitality's Future Is Being Built
Survey of 27 hotel technology suppliers reveals AI will disrupt five key areas by 2026, creating a two-speed industry between AI-ready and legacy properties.
How AI is transforming hotels today
The piece explains why hotels with modern cloud architecture will benefit most from the shift to agentic AI that can automate complex workflows.
How Generative AI Commerce Will Upend the Hotel Booking Game?
AI-powered booking agents will transform hotel distribution by enabling automated negotiation and personalized offers, requiring hotels to invest in API connectivity and data quality to remain competitive.
Expedia Guess The Guest: A Conversation on Hospitality, Dead Internet Theory, Artificial Intelligence, and Human Stupidity
Expedia executive Elisa Ragno discusses AI's impact on hospitality and the balance between technology and human connection in guest services.
Reclaiming the Core: Why Modern Property Management Systems Define the Next Era of Hotel Intelligence
Analysis of IDC's 2025 PMS MarketScape reveals how property management systems evolved from cloud migration tools to AI-driven intelligence platforms that unify hotel operations.
HSMAI Foundation Releases Special Report on How Generative AI Is Transforming Executive Hiring in Hospitality
The Hospitality Sales and Marketing Association International (HSMAI) Foundation today released its newest special report, “How Generative AI is Reshaping Executive Hiring in Hospitality,” featuring new insights, industry benchmarks, and a case study from SearchWide Global. The report offers an in-depth look at how artificial intelligence (AI) is accelerating and redefining executive recruitment strategies across the hotel and travel industry, while providing guidance for leaders pursuing senior roles on navigating this rapidly evolving landscape.
How AI-Powered Personalisation Is Redefining Hotel Sales in 2025
A few years ago, the best hotel salespeople had one superpower: they could read their guests.
By Muhammad Tanveer, Author - The Sales Leadership Brief (Linkedin Newsletter), The Sales Leadership Brief
UN Tourism Sets Artificial Intelligence Agenda for Sector as General Assembly Concludes in Riyadh
UN Tourism has successfully concluded the biggest General Assembly in its 50-year history, confirming new leadership, and announcing a shared vision for innovation and Artificial Intelligence.
The Five Rules of Optimizing AI in Hotel Human Resources
Think about all the things we say we want to do but do not have time for: follow-up calls to candidates, monthly wellness check-ins/stay interviews, individualized onboarding paths, coaching based on performance data.
By Merrick P. Dresnin, Chief People Services Officer, Cote Hospitality
Will the AI Bubble Burst and Will Hotels Be Just Fine Without It?
Every industry has its golden moment of obsession, that period when a single innovation promises to rewrite every rule we’ve ever lived by. For hotels, we’ve lived through many. Online travel agencies were going to make our own websites obsolete. Review platforms were going to destroy reputation management. Social media was going to replace loyalty. And yet, through every so-called revolution, the heartbeat of hospitality never stopped.
By Are Morch, Digital Transformation Coach for Hotels, Are Morch, Digital Transformation Coach
How job seekers can succeed in AI-assisted hiring
As artificial intelligence (AI) has revolutionized how businesses recruit and select talent, job seekers must also adapt to this new reality. This week, we shift the focus from how companies and HR managers can lead the process to how job seekers can use AI strategically to enhance their success in the job application process while maintaining authenticity, integrity, and self-awareness.
By Linchi Kwok, Professor and Department Chair, CAL Poly Pomona