Wyndham Launches Native ChatGPT App
The app makes Wyndham the first major economy/midscale franchisor with native ChatGPT integration, part of $450M+ in tech investments.
AI in Hospitality
This dedicated AI in Hospitality section explores how AI is reshaping the industry, from guest communication and marketing personalisation to revenue management, operations, staffing, cybersecurity, and the evolving role of data and automation across the hotel and travel ecosystem. It brings together practical use cases, expert insights, product and partnership news, leadership viewpoints, and real world lessons from properties and brands of all sizes, helping hospitality professionals separate substance from hype and make informed decisions about where AI delivers value today and what to prepare for next.
Agilysys Unveils Over 30 New AI-Powered Features and Software Modules at INSPIRE Technology User Conference 2026
The software provider launched AI features for conversational booking, guest insights, and revenue optimization with early customer deployments starting within 90 days.
The Biggest AI Skills Gap Hotel Teams Can’t Afford to Ignore
Hotels face a critical skills gap as teams lack practical AI fluency needed to work confidently with autonomous systems handling operations and guest services.
By Florian Montag, SVP Revenue, Apaleo GmbH
roomangel and SITA EGYPT Partner to Deploy hive Across MENA
The partnership brings roomangel's AI-powered hive platform to MENA hotels, unifying fragmented systems into a single intelligence layer with a pay-per-booking model.
The AI Opportunity in Hospitality – Share Your Perspective
HospitalityNet invites hotel industry professionals to participate in research examining real-world AI applications and results through interviews or multilingual surveys.
STAY launches AI Concierge: real-time guest assistance that turns conversations into revenue
Analysis of 1,712 conversations shows 17% of guest inquiries receive no response, with 27% taking over an hour to answer.
Is AI Search Killing The Hotel Website?
AI tools like ChatGPT and Gemini are bypassing traditional booking sites, with over two-thirds of travelers now using AI for research and many booking directly through these platforms.
By Filip Linek, Founder, FLAE Robotics
Uber is in the hotel business now, thanks in part to AI
Uber partners with Expedia to offer hotel booking through its app, using AI tools that reportedly cut feature development time from a year to six months.
Hospitality’s AI opportunity to decompose tasks and reclaim the work that actually matters
The author argues hotels should use AI to eliminate mundane integration tasks between disconnected systems, freeing staff for high-touch guest service work.
By David Poprawka, Innovation Strategist, Infor
The Love-Hate Relationship We Have With Chatbots 🤖
The analysis explores how poorly implemented chatbots damage brand trust by prioritizing cost reduction over customer service quality.
By Terence Ronson, Founder & Managing Director, Pertlink Limited
Digital Employees Are Already Here. Hospitality Just Hasn’t Fully Noticed Yet.
Unlike basic AI tools, digital employees integrate directly into hotel systems to execute full workflows from reservations to follow-ups without human intervention.
By Ira Vouk, Hospitality Tech and AI Consultant, Hospitality 2.0 Consulting
The Soul of the Machine
Meta's approach to capturing employee workflows as AI training data could transform hotel operations by preserving tribal knowledge and expertise, but raises significant trust and governance concerns.
By Terence Ronson, Founder & Managing Director, Pertlink Limited
Agentic Hospitality’s TravelOS MCP + ChatGPT App is Putting Brands, Not Intermediaries, at the Center of AI Bookings
The company's ChatGPT app connects directly to hotel PMS systems, eliminating intermediaries and enabling hotels to own AI booking conversations from start to finish.
70% of travellers already scan for cleanliness and bed bug safety before booking. This week, ChatGPT became the first AI that can answer them
Valpas integrates 350 bed bug-safe certified hotels into ChatGPT's booking system, backed by new research showing 70% of travelers check cleanliness before booking.
Strategic Pivots Will Define the CIO’s Agenda in 2026
Gartner survey shows 94% of CIOs expect major plan changes by 2026, with only 48% of digital initiatives meeting targets amid economic and geopolitical volatility.
The Invisible Hotel: Why Frictionless Efficiency Is Eroding Hospitality Value - and How to Reclaim It
The piece argues that hospitality's focus on frictionless automation risks commoditizing brands by eliminating human connection moments that drive loyalty and pricing power.
By Terence Ronson, Founder & Managing Director, Pertlink Limited
Not Done Weekly - Breaking Down Steps for AI Agents for Hospitality
The article provides a five-step framework to analyze hotel roles for AI implementation and includes a comprehensive vendor guide across guest engagement, voice AI, and revenue management categories.
By Sloan Dean, CEO Emeritus, Not Done with Sloan Dean
Quis coniungit ipsos coniungentes? (Who connects the connectors?): A seamless travel journey in search of a traveler
The author argues that AI-powered booking connectors fail because they expect travelers to manage technical complexity rather than simplifying it.
Simone Puorto, Head of Innovation at Hospitality Net, Talks AI on the Resilient Tourism Podcast
Puorto discusses AI as a new interface replacing traditional software navigation and explores how human presence may become a luxury differentiator.
The AI Agent Trap: Why Hospitality's Next Technology Crisis Is Already in Motion
The author argues that current AI agents are trapped in vendor silos and warns that back-office integration, not guest-facing applications, holds the greatest potential for hotel transformation.
By Darko Bosancic, SVP, Sirma