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Press Release

How Children Respond to Tourism Ads

Advertising can make or break a destination’s reputation. A well-designed advertising campaign that captures travellers’ imagination can transform an overlooked location into a tourism hotspot. Conversely, a poorly executed ad can discourage visitor...

School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University
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Advertising
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Market Segments
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How Children Respond to Tourism Ads16 April 2025Hong Kong PolyUAdvertising
How Children Respond to Tourism Ads
Opinion

Google’s commission-based hotel ads are gone: What this means for your hotel

Google officially ended commission-based bidding for hotel ads as of February 20, 2025. In short, the way hoteliers pay for Google ads that generate bookings changed. What does this mean for you? And how can platforms like Mews help you stay lucrati...

Kristina Liebute
Kristina Liebute
Marketing Content Writer at Mews
Mews
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Sales & Marketing
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Digital Marketing
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Advertising
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Kristina Liebute
by Kristina Liebute
7 April 2025MewsAdvertising
Mews
PMax for Travel Goals: Maximizing direct bookings with AI-powered ads
Opinion

PMax for Travel Goals: Maximizing direct bookings with AI-powered ads

In the battle for direct bookings, hotels face intense competition from OTAs’ marketing power in the online space. In 2024, the four largest players—Expedia Group, Booking Holdings, Airbnb, and Trip.com Group—spent $17.8 billion on sales and marketi...

Lana Cook
Lana Cook
Content Writer at Cloudbeds
Cloudbeds
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Lodging Industry
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Advertising
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Lana Cook
by Lana Cook
3 April 2025CloudbedsAdvertising
PMax for Travel Goals: Maximizing direct bookings with AI-powered ads
A New Digital Sheriff in Town: How Generative AI is Reshaping Hotel Marketing
Opinion

A New Digital Sheriff in Town: How Generative AI is Reshaping Hotel Marketing

Hotel operators have only recently begun mastering digital marketing to effectively reach consumers. Just as many are catching their breath, a new revolution is well underway.

Jon Peck
Jon Peck
President of Peck Hotel Consulting and active Consultant with Cayuga Hospitality Consultants
Cayuga Hospitality Consultants
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Search Marketing
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Advertising
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Chatbots, Robotics & AI
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Jon Peck
by Jon Peck
3 April 2025Cayuga Hospitality ConsultantsAdvertising
A New Digital Sheriff in Town: How Generative AI is Reshaping Hotel Marketing
Opinion

How to Run a Facebook Ad

Facebook has seriously awesome targeting parameters to get your business in front of potential customers that align with a business’ target market and need periods. These instructions will walk you through step-by-step on how to create and launch a ...

Stephanie Sparks Smith
Stephanie Sparks Smith
CEO & Digital Matriarch, Cogwheel Marketing
Cogwheel Marketing
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Social Media
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Advertising
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Stephanie Sparks Smith
by Stephanie Sparks Smith
19 March 2025Cogwheel MarketingAdvertising
Cogwheel Marketing
Marketers need to be Optimistic
Opinion

Marketers need to be Optimistic

Marketing, at its core, is about making people want something. It’s about shaping perceptions so that customers actively seek out a product or service. Yet, time and time again, when diving into product research or company data, the first thing peop...

Martin Soler
Martin Soler
Partner at Soler & Associates
Soler & Associates
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Public Relations
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Digital Marketing
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Advertising
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Brand Marketing
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Martin Soler
by Martin Soler
20 February 2025Soler & AssociatesAdvertising
Marketers need to be Optimistic
Booking.com Highlights Personalized Travel Experiences in New Booking.yeah Ad Campaign
Press Release

Booking.com Highlights Personalized Travel Experiences in New Booking.yeah Ad Campaign

Booking.com, the global leader in connecting travelers with the widest choice of incredible places to stay, is launching a new ad campaign to show how it helps travelers get it ridiculously right every time. A continuation of the successful Booking....

Booking.com
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Online Travel Agencies (OTA)
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Advertising
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Brand Marketing
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Guest Experience
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Booking.com Highlights Personalized Travel Experiences in New Booking.yeah Ad Campaign 5 February 2025Booking.comAdvertising
Booking.com Highlights Personalized Travel Experiences in New Booking.yeah Ad Campaign