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Kylian Mbappé becomes the new face of ALL Accor’s latest campaign “Don’t be a Guest, be a Guest Star”
Press Release

Kylian Mbappé becomes the new face of ALL Accor’s latest campaign “Don’t be a Guest, be a Guest Star”

What if the pinnacle of hospitality meant being welcomed like a global superstar wherever you are in the world? With ALL Accor, Accor’s booking platform and loyalty programme, this is no longer just a promise - it’s a reality. Today, the brand unvei...

Accor
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Advertising
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Kylian Mbappé becomes the new face of ALL Accor’s latest campaign “Don’t be a Guest, be a Guest Star”17 June 2025AccorAdvertising
Kylian Mbappé becomes the new face of ALL Accor’s latest campaign “Don’t be a Guest, be a Guest Star”
The Shift in Hotel Visual Marketing: Why Emotion, Movement, and Drone Storytelling Are Defining 2025
Opinion

The Shift in Hotel Visual Marketing: Why Emotion, Movement, and Drone Storytelling Are Defining 2025

The biggest one is emotional presence. In 2025, guests no longer respond to static perfection — they seek atmosphere. They want to feel what it’s like to be there before they ever arrive. That’s why we’re seeing a shift away from traditional photogr...

Olha Kotova
Olha Kotova
Freelance Travel Content Creator & Hotel Collaborator
Olha Kotova
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Sales & Marketing
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Advertising
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Innovation
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Olha Kotova
by Olha Kotova
30 May 2025Olha KotovaAdvertising
The Shift in Hotel Visual Marketing: Why Emotion, Movement, and Drone Storytelling Are Defining 2025
Opinion

Reclaim lost revenue: How hotel retargeting ads capture direct bookings

Most travelers don’t book a hotel on their first visit to a website. Instead, they bounce between tabs, compare rates, and disappear without a trace. Failing to stay top-of-mind means you risk losing them to online travel agencies (OTAs) or competit...

Lana Cook
Lana Cook
Content Marketing Manager at Cloudbeds
Cloudbeds
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Sales & Marketing
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Digital Marketing
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Advertising
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Lana Cook
by Lana Cook
15 May 2025CloudbedsAdvertising
Cloudbeds
Press Release

How Children Respond to Tourism Ads

Advertising can make or break a destination’s reputation. A well-designed advertising campaign that captures travellers’ imagination can transform an overlooked location into a tourism hotspot. Conversely, a poorly executed ad can discourage visitor...

School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University
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Advertising
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Market Segments
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How Children Respond to Tourism Ads16 April 2025Hong Kong PolyUAdvertising
How Children Respond to Tourism Ads
Opinion

Google’s commission-based hotel ads are gone: What this means for your hotel

Google officially ended commission-based bidding for hotel ads as of February 20, 2025. In short, the way hoteliers pay for Google ads that generate bookings changed. What does this mean for you? And how can platforms like Mews help you stay lucrati...

Kristina Liebute
Kristina Liebute
Marketing Content Writer at Mews
Mews
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Sales & Marketing
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Digital Marketing
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Advertising
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Kristina Liebute
by Kristina Liebute
7 April 2025MewsAdvertising
Mews
PMax for Travel Goals: Maximizing direct bookings with AI-powered ads
Opinion

PMax for Travel Goals: Maximizing direct bookings with AI-powered ads

In the battle for direct bookings, hotels face intense competition from OTAs’ marketing power in the online space. In 2024, the four largest players—Expedia Group, Booking Holdings, Airbnb, and Trip.com Group—spent $17.8 billion on sales and marketi...

Lana Cook
Lana Cook
Content Writer at Cloudbeds
Cloudbeds
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Lodging Industry
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Advertising
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Lana Cook
by Lana Cook
3 April 2025CloudbedsAdvertising
PMax for Travel Goals: Maximizing direct bookings with AI-powered ads
A New Digital Sheriff in Town: How Generative AI is Reshaping Hotel Marketing
Opinion

A New Digital Sheriff in Town: How Generative AI is Reshaping Hotel Marketing

Hotel operators have only recently begun mastering digital marketing to effectively reach consumers. Just as many are catching their breath, a new revolution is well underway.

Jon Peck
Jon Peck
President of Peck Hotel Consulting and active Consultant with Cayuga Hospitality Consultants
Cayuga Hospitality Consultants
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Search Marketing
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Advertising
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Chatbots, Robotics & AI
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Jon Peck
by Jon Peck
3 April 2025Cayuga Hospitality ConsultantsAdvertising
A New Digital Sheriff in Town: How Generative AI is Reshaping Hotel Marketing
Opinion

How to Run a Facebook Ad

Facebook has seriously awesome targeting parameters to get your business in front of potential customers that align with a business’ target market and need periods. These instructions will walk you through step-by-step on how to create and launch a ...

Stephanie Sparks Smith
Stephanie Sparks Smith
CEO & Digital Matriarch, Cogwheel Marketing
Cogwheel Marketing
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Social Media
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Advertising
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Stephanie Sparks Smith
by Stephanie Sparks Smith
19 March 2025Cogwheel MarketingAdvertising
Cogwheel Marketing