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Opinion

Why hotels shouldn’t rely on ROAS to measure the success of a campaign

Return on Ad Spend (ROAS) is a familiar metric within the digital marketing landscape, often employed to gauge the efficiency of marketing expenditure. However, for some marketers ROAS has become the singular metric that defines whether a campaign w...

Tina Markowitz
Tina Markowitz
Vice President of Digital Marketing Media & Analytics at Cendyn
Cendyn™
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Tina Markowitz
by Tina Markowitz
27 February 2024Cendyn™Advertising
Cendyn™
Opinion

TravelAds tips and tricks to boost hotel bookings

To help you efficiently and effectively boost bookings and meet your advertising goals, our digital experts consistently analyze our exclusive first-party data. This data contains valuable insights including travel trends, market conditions, travel ...

Haley White
Haley White
Director of Business Development, Expedia Group Media Solutions
Expedia Group Media Solutions
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Haley White
by Haley White
26 February 2024Expedia Group Media SolutionsAdvertising
Expedia Group Media Solutions
Opinion

Visuals in vogue: Revolutionizing hospitality & travel marketing

Visuals have long played a significant role in the advertisement of travel destinations. During the 1930s, travel advertising posters were booming in the hope of stimulating the depression-era economy (see some examples by clicking on the previous l...

Lionel Saul
Lionel Saul
Research Assistant at Ecole Hôtelière de Lausanne (EHL)
EHL
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Lionel Saul
by Lionel Saul
23 February 2024EHLAdvertising
EHL Hospitality Business School
Supplier News

Travel advertising solutions for the travelers’ buying journey

Travel advertising is most effective when you understand your audience — and that includes the complex journey today’s travelers take before booking. Our custom research reveals what people do as they gather inspiration and conduct research prior to...

Expedia Group Media Solutions
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Travel advertising solutions for the travelers’ buying journey22 February 2024Expedia Group Media SolutionsAdvertising
Travel advertising solutions for the travelers’ buying journey
Marriott Bonvoy Celebrates Passion of Sports Fans With Game Day Rituals Campaign and Contest Ahead of NCAA March Madness Tournament
Press Release

Marriott Bonvoy Celebrates Passion of Sports Fans With Game Day Rituals Campaign and Contest Ahead of NCAA March Madness Tournament

Marriott Bonvoy® is celebrating its eighth year as the Official Hotel Partner of the NCAA® and the 2024 March Madness® tournament with the launch of its "Score Big with Marriott Bonvoy Game Day Rituals" campaign and contest. Marriott Bonvoy, Marriot...

Marriott International, Inc.
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Marriott Bonvoy Celebrates Passion of Sports Fans With Game Day Rituals Campaign and Contest Ahead of NCAA March Madness Tournament20 February 2024MarriottAdvertising
Marriott Bonvoy Celebrates Passion of Sports Fans With Game Day Rituals Campaign and Contest Ahead of NCAA March Madness Tournament
External

Marriott’s Bold Move into Targeted Advertising: The Launch and Challenges of the Marriott Media Network

In May 2022, Marriott International launched the Marriott Media Network, aiming to leverage its extensive customer data to offer targeted advertising opportunities to non-hotel marketers. This initiative would allow ads on various Marriott platforms...

skift Inc.
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CRM & Loyalty
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Marriott’s Bold Move into Targeted Advertising: The Launch and Challenges of the Marriott Media Network12 February 2024skift Inc.Advertising
Marriott’s Bold Move into Targeted Advertising: The Launch and Challenges of the Marriott Media Network
Booking.com Unveils New Ad Campaign, Featuring Tina Fey
Press Release

Booking.com Unveils New Ad Campaign, Featuring Tina Fey

Booking.com, the global leader in connecting travelers with the widest choice of incredible places to stay, is launching a new ad campaign to show that you can “book whoever you want to be” on vacation. The campaign, featuring award-winning American...

Booking.com
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Online Travel Agencies (OTA)
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Booking.com Unveils New Ad Campaign, Featuring Tina Fey 5 February 2024Booking.comAdvertising
Booking.com Unveils New Ad Campaign, Featuring Tina Fey
Choice Hotels International Launches Largest Multichannel Marketing Campaign in Company History, Featuring Actor and Writer Keegan-Michael Key
Press Release

Choice Hotels International Launches Largest Multichannel Marketing Campaign in Company History, Featuring Actor and Writer Keegan-Michael Key

Choice Hotels International, Inc. (NYSE: CHH) launched its newest multichannel national marketing campaign, "A Stay for Any You." The largest in Choice Hotels’ history, the campaign stars actor and writer Keegan-Michael Key in national TV and stream...

Choice Hotels International, Inc.
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Choice Hotels International Launches Largest Multichannel Marketing Campaign in Company History, Featuring Actor and Writer Keegan-Michael Key 9 January 2024ChoiceAdvertising
Choice Hotels International Launches Largest Multichannel Marketing Campaign in Company History, Featuring Actor and Writer Keegan-Michael Key