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Supplier News

What links your pet bestie with your kid? A hotel key card making unexpected headlines.

Resorts around the world are rethinking guest experience beyond linens, scents, and check-in efficiency. One shift gaining momentum: turning everyday touchpoints into emotional keepsakes. Key cards, once a functional necessity, are now becoming part...

GCS TIMES GROUP COMPANY LIMITED
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Guest Experience
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What links your pet bestie with your kid? A hotel key card making unexpected headlines. 7 November 2025GCS TIMES GROUP COMPANY LIMITEDBrand Marketing
What links your pet bestie with your kid? A hotel key card making unexpected headlines.
The Brand Name Myth
Opinion

The Brand Name Myth

One of the most common conversations I have with founders is about brand names. What to call the company, how much meaning it should have, whether it needs to be clever, memorable, descriptive. I get it. I’ve been there myself, naming things is hard...

Martin Soler
Martin Soler
Partner at Soler & Associates
Soler & Associates
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CRM & Loyalty
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Public Relations
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Reputation Management
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Martin Soler
by Martin Soler
6 November 2025Soler & AssociatesBrand Marketing
The Brand Name Myth
Re-Imagining The Outdoors: Building Hospitality Brands at The Gateway to Nature
Opinion

Re-Imagining The Outdoors: Building Hospitality Brands at The Gateway to Nature

There is a distinct magic in stepping outside and being instantly immersed in nature. For many travelers, the draw of the outdoors isn’t just about escaping the city or disconnecting from screens; it’s about a deeper sense of freedom, possibility, a...

Matthew Mering
Matthew Mering
Executive Vice President of Hospitality at Waterton
Waterton
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Sales & Marketing
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Market Segments
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Matthew Mering
by Matthew Mering
3 November 2025WatertonBrand Marketing
Re-Imagining The Outdoors: Building Hospitality Brands at The Gateway to Nature
How Hotels Can Turn Black Friday Into a Revenue Growth Opportunity
Opinion

How Hotels Can Turn Black Friday Into a Revenue Growth Opportunity

Black Friday is coming, a global sales event that every traveler notices. For many regions, it coincides with the low season, creating both a challenge and an opportunity.

Anna Belash
Anna Belash
Chief Marketing Officer at Exely
Exely
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Social Media
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Digital Marketing
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Anna Belash
by Anna Belash
30 October 2025ExelyBrand Marketing
How Hotels Can Turn Black Friday Into a Revenue Growth Opportunity
Unlimited Content, Unlimited Boredom?
Opinion

Unlimited Content, Unlimited Boredom?

There’s something paradoxical about our times. We are entering an era of unlimited content. AI is generating articles, videos, music, animations (Sora and others are opening up new visual glut/slop - let’s just call it streams). But despite this tid...

Martin Soler
Martin Soler
Partner at Soler & Associates
Soler & Associates
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Sales & Marketing
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Advertising
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Content Marketing
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Martin Soler
by Martin Soler
30 October 2025Soler & AssociatesBrand Marketing
Unlimited Content, Unlimited Boredom?
Green Valley Ranch Resort Unveils New Logo and Refreshed Visual Identity amid Ongoing Property Wide Transformation
Press Release

Green Valley Ranch Resort Unveils New Logo and Refreshed Visual Identity amid Ongoing Property Wide Transformation

Green Valley Ranch, Henderson’s beloved local’s destination, has unveiled its new logo, marking the next chapter in the resort’s story as it continues its $200 million property-wide renovation and approaches its 25th anniversary in December 2026. Th...

Green Valley Ranch Casino, Resort & Spa
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Green Valley Ranch Resort Unveils New Logo and Refreshed Visual Identity amid Ongoing Property Wide Transformation22 October 2025Green Valley Ranch Casino, Resort & SpaBrand Marketing
Green Valley Ranch Resort Unveils New Logo and Refreshed Visual Identity amid Ongoing Property Wide Transformation
Editorial

Health Is the New Wealth: How Equinox Hotels Is Redefining Luxury Through High-Performance Living

This interview with the visionary Chris Norton, CEO of Equinox Hotels, explores how the brand is redefining modern luxury hospitality through a foundation of health, wellness and high-performance living. His team’s leadership is helping make Equinox...

Hospitality Net
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Health Is the New Wealth: How Equinox Hotels Is Redefining Luxury Through High-Performance Living
by Adam Mogelonsky and Christopher Norton
22 October 2025Hospitality NetBrand Marketing
Health Is the New Wealth: How Equinox Hotels Is Redefining Luxury Through High-Performance Living
From Hospitality to Monetization: The Identity Crisis of the Big Brands
Opinion

From Hospitality to Monetization: The Identity Crisis of the Big Brands

There was a time when booking on a hotel brand’s website truly meant something. It meant trust. It meant consistency. It meant a promise delivered. If you chose Hilton, you knew what Hilton stood for. If you picked Marriott, you knew exactly what ki...

Pedro Colaco
Pedro Colaco
CEO at GuestCentric Systems
GuestCentric Systems
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Sales & Marketing
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Boutique & Lifestyle
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Lodging Industry
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Pedro Colaco
by Pedro Colaco
22 October 2025GuestCentric SystemsBrand Marketing
From Hospitality to Monetization: The Identity Crisis of the Big Brands
The Future of Hotel Branding: How AI is Powering a Design Revolution
Opinion

The Future of Hotel Branding: How AI is Powering a Design Revolution

Over the summer, a pink yacht docked off Marassi Marina in Egypt’s North Coast offering on-board beauty services by the Egyptian brand, Beauty 911 had appeared on my Instagram feed. I had no plans of going to Egypt but within minutes of seeing this ...

Sarah Jarnicki
Sarah Jarnicki
Creator of BrandClave
BrandClave
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Brand Marketing
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Innovation
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Chatbots, Robotics & AI
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Sarah Jarnicki
by Sarah Jarnicki
20 October 2025BrandClaveBrand Marketing
The Future of Hotel Branding: How AI is Powering a Design Revolution
Swire Hotels unveils Upper House, a new chapter for The House Collective
Press Release

Swire Hotels unveils Upper House, a new chapter for The House Collective

Swire Hotels today unveils Upper House, a global brand uniting its acclaimed House Collective properties and signalling a bold phase of international growth. The move also includes the brand’s first branded residences project in Bangkok, Upper House...

Swire Hotels
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Upper House
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Hotel Openings
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Supply Construction
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Swire Hotels unveils Upper House, a new chapter for The House Collective16 October 2025Swire HotelsBrand Marketing
Swire Hotels unveils Upper House, a new chapter for The House Collective