Thanks to GenAI tools such as ChatGPT and Gemini, building a travel itinerary is easier than ever. Rather than spending hours on research, a potential traveler can type in a few prompts, say, planning an Italian vacation focused on the best restaura...

Noreen Henry

Chief Revenue Officer, Sojern, HSMAI Foundation Board Member

Sojern

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Travel Technology

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Email marketing

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Digital Marketing

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Chatbots, Robotics & AI

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Opinion

Agentic Hotel Distribution: Ride the AI Wave or Wipe Out—the Choice is Yours

The future of hotel distribution is not a mystery. It will either be owned by OTAs or owned by protocols. The choices hotel operators make today—from every global brand to independent inns and three-room B&Bs—will determine whether their businesses ...

Brad Brewer

Chief AI Offcer

Agentic Hospitality

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Digital Marketing

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Chatbots, Robotics & AI

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Opinion

As Colossus Falls, So Falls the Brand

For centuries, Colossus has embodied the fragility of empires erected upon symbols, those immense figures that appear eternal until a single fracture reveals their emptiness. Nero’s bronze giant once loomed beside the Flavian Amphitheater, so imposi...

Simone Puorto

Head of Emerging Trends and Strategic Innovation, Hospitality Net

Hospitality Net

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Sales & Marketing

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Digital Marketing

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Opinion

If Hotel Website Sales Only Grow When You Run Ads, Something’s Missing

Many hotel managers today aim to shift more bookings to their website — and rightly so. But in practice, website sales often come in short-lived spikes, driven almost entirely by paid campaigns. When ads are the only traffic source, the website beco...

Anna Belash

Chief Marketing Officer at Exely

Exely

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Revenue Management

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Search Marketing

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Digital Marketing

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Opinion

From Room Distinctions to Revenue Engines: Rethinking Hotel Sales for the AI-First Era

The hotel industry’s love of tradition has quietly become a silent killer of revenue. Room categorization was never questioned in the past, not because it was perfect, but because technology made alternatives impossible. What once passed as ‘best pr...

Markus Mueller

co-founder of GauVendi

GauVendi

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Property Technology

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Revenue Management

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Digital Marketing

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Innovation

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Opinion

AI Isn’t Making All Hotel Websites Obsolete – Just Most of Them

Chain hotel websites are at risk. Tools like ChatGPT and Google Gemini can now summarize accommodation options instantly, bypassing brand.com sites in favor of fast, direct answers and eliminating the need for potential guests to click through a doz...

Nick Papa

Communications Lead

Curacity

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Digital Marketing

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Chatbots, Robotics & AI

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Opinion

Is AI Killing Your Hotel Sales?

When group leads start to dry up, most hotel teams scramble to tweak their RFP process, refresh their offers, or blame seasonality. But what if the real problem isn’t internal … it’s invisible?

Susan Tucker

Partner & COO, The Lure Agency

Lure Agency

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Sales & Marketing

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Search Marketing

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Digital Marketing

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Content Marketing

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Opinion

Do’s and Don’ts of Converting Travel Browsers Into Bookers

It happened again: A potential guest landed on your hotel’s website, spent time browsing your room options, checked availability, and even clicked through to your booking engine. But then they left without completing their reservation.

Karen Stephens

Chief Marketing Officer, Revinate

Revinate, Inc.

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Sales & Marketing

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Revenue Management

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Digital Marketing

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Opinion

ChatGPT Booked My Hotel While I Made My Coffee

Earlier this morning, a hotel reservation was made under my name. But to be accurate, I didn’t make it. It was executed on my behalf by the recently launched ChatGPT agent, an autonomous AI system capable of parsing ambiguous input, retaining contex...

Simone Puorto

Head of Emerging Trends and Strategic Innovation, Hospitality Net

Hospitality Net

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Online Travel Agencies (OTA)

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Digital Marketing

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Chatbots, Robotics & AI

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Opinion

OTAs aren’t stealing your guests. You’re giving them away.

A hotel general manager is scanning her monthly report, once again feeling growing frustration about the rising number of OTA guest bookings her properties are experiencing - and the fees that came with them. Direct bookings were down last month and...

Karen Stephens

Chief Marketing Officer, Revinate

Revinate, Inc.

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Sales & Marketing

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Revenue Management

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Digital Marketing

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Opinion Articles — Digital Marketing

How hoteliers can create connections that drive revenue in an AI-driven world

Agentic Hotel Distribution: Ride the AI Wave or Wipe Out—the Choice is Yours

As Colossus Falls, So Falls the Brand

If Hotel Website Sales Only Grow When You Run Ads, Something’s Missing

From Room Distinctions to Revenue Engines: Rethinking Hotel Sales for the AI-First Era

AI Isn’t Making All Hotel Websites Obsolete – Just Most of Them

Is AI Killing Your Hotel Sales?

Do’s and Don’ts of Converting Travel Browsers Into Bookers

ChatGPT Booked My Hotel While I Made My Coffee

OTAs aren’t stealing your guests. You’re giving them away.

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