LINK hotel & hub, a new and innovative hotel powered by Israel's leading hospitality brand, Dan Hotels, opens its doors targeting the new age professional, millennial audience through an urban digital approach, which integrates Tel Aviv street art and a digital hotel experience. Strategically located on Tel Aviv's King Saul Avenue, the LINK hotel & hub is at the centre of the city's business offices, with easy access to other surrounding big business cities and close to the Tel Aviv Museum of Art. Acting as the ultimate link between the hotel and the city, the LINK engages the cultural environment, and seamlessly integrates physical and digital hotel services, creating a new customer experience for the millennial tourists and the modern business travellers who are looking to experience the city.