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Operations & StrategyPage 13
Lessons in seasonality from a hotel made of ice
Opinion Article
January 22

Lessons in seasonality from a hotel made of ice

Arctic SnowHotel in Rovaniemi operates just 3.5 months annually but maintains year-round profitability through strategic planning and technology that works in sub-zero temperatures.

Sarah Johnson
By Sarah Johnson, Senior Copywriter, Mews
Rovaniemi, Finland
How hoteliers should rethink the threat posed by short term rentals
Opinion Article
January 22

How hoteliers should rethink the threat posed by short term rentals

The piece argues STRs are opportunistic competitors that can serve as valuable demand indicators rather than existential threats to hotels.

Daniel Foreman
By Daniel Foreman, Commercial Strategist, Lighthouse
Shepard Presentations, LLC.
Opinion Article
January 21

The Most Expensive Complaint Call Is the Second One

Author advocates tracking metrics on repeat customer service calls, arguing that second calls for the same issue cost more time and money than initial complaints.

Shep Hyken
By Shep Hyken, Customer Service and Experience Expert, Keynote Speaker and Bestselling Author, Shepard Presentations, LLC.
Appellation
Press Release
January 16

Appellation Healdsburg Joins Small Luxury Hotels of the World™ Following Its Highly Anticipated Opening

Fresh off its grand debut as the flagship resort of Appellation – a visionary, culinary-first hospitality brand founded by Michelin-starred chef Charlie Palmer and luxury hospitality veteran Christopher Hunsberger – Appellation Healdsburg proudly announces its acceptance into Small Luxury Hotels of the World™ (SLH), a curated collection of the world’s most characterful, independently spirited hotels. The partnership marks the first Appellation hotel to join SLH, signaling a major milestone for the brand’s growth and global recognition.

Appellation
Appellation™ and Small Luxury Hotels
Haynes MarComs Ltd
Opinion Article
January 15

What does ‘family focused’ really mean in a hotel? A General Manager’s inside secrets

Byron Fiddler of Luxury Family Hotels shares operational strategies including pre-arrival guest contact, integrated childcare, family-inclusive spa access, and specialized dining arrangements.

Ryan Haynes
By Ryan Haynes, Director/Lead Consultant, Hoteliers' Voice Podcast/ Haynes MarComs Ltd
United Kingdom
Shepard Presentations, LLC.
Opinion Article
January 14

Customer Experience Without Conditions

The author argues that exceptional customer service must be unconditional, delivered consistently regardless of how customers behave or respond.

Shep Hyken
By Shep Hyken, Customer Service and Experience Expert, Keynote Speaker and Bestselling Author, Shepard Presentations, LLC.
Shepard Presentations, LLC.
Opinion Article
January 9

Lack of Feedback Is a Gift

Author argues that what customers don't mention in feedback can reveal improvement opportunities as effectively as their direct comments.

Shep Hyken
By Shep Hyken, Customer Service and Experience Expert, Keynote Speaker and Bestselling Author, Shepard Presentations, LLC.
Ad #1 Hotel PMS
See why hotels are switching to Mews

Revenue up. Manual work down. Hotels using Mews see 35% higher RevPAR and 45% more upsells. Book a free demo. 

Mews
Mews
Ad AI Hospitality
Ernest - Lighthouse's AI for hoteliers

"Just tell me why my weekend pickup dropped." With Ernest, now you can ask your commercial data anything, and act on the answer. 

Lighthouse
Lighthouse
Hospitality Trends for 2026: Experience as the Operating System
Supplier News
January 8

Hospitality Trends for 2026: Experience as the Operating System

The article argues that 2026 success requires integrating experience design into operations from the ground up, rather than treating it as an overlay.

Shiji Favicon
Shiji
Shepard Presentations, LLC.
Opinion Article
January 7

New Year’s Resolutions: Stop Doing These in 2026

The article presents 12 operational practices hospitality businesses should abandon, from over-relying on AI to treating customer service as a cost center.

Shep Hyken
By Shep Hyken, Customer Service and Experience Expert, Keynote Speaker and Bestselling Author, Shepard Presentations, LLC.
Commercial Convergence: Why the Future Hotel Won
Opinion Article
January 2

Commercial Convergence: Why the Future Hotel Won’t Have a Sales, Marketing, or Revenue Department

The author argues hotels must eliminate traditional sales, marketing, and revenue silos in favor of integrated commercial teams led by unified data and strategy.

Muhammad Tanveer
By Muhammad Tanveer, Author & Founder, The Sales Leadership Brief
Business Continuity Playbook
Press Release
December 23, 2025

Business Continuity Playbook

The protocol enables hotels to maintain operations during system outages through coordinated departmental procedures and offline tools.

Pertlink Limited
Pertlink Limited
Ad AI Hospitality
Ernest - Lighthouse's AI for hoteliers

"Just tell me why my weekend pickup dropped." With Ernest, now you can ask your commercial data anything, and act on the answer. 

Lighthouse
Lighthouse
Elevating the All-Inclusive Model
Opinion Article
December 22, 2025

Elevating the All-Inclusive Model

The Villa Group executive outlines how all-inclusive resorts can compete in luxury markets through curated experiences, gourmet dining, and authentic cultural offerings while avoiding hidden charges.

Arturo López Nieto
By Arturo López Nieto, Vice President of Sales & Marketing, The Villa Group
The 2026 Hotelier
White Paper
December 19, 2025

The 2026 Hotelier’s Planning Calendar: Track Hotel Operations Deadlines & Industry Events

Otelier's 2026 calendar tracks operational meetings, budget cycles, staffing reviews, and industry events for hotel managers and finance teams.

Otelier
Otelier
OTA Insight.
Opinion Article
December 17, 2025

Strategic partnerships that help your independent hotel stand out from the competition

The guide covers essential partnerships from DMOs and technology providers to local suppliers and tour operators that help independent properties compete more effectively.

Femke Nollet
By Femke Nollet, Content Specialist, Lighthouse
Shepard Presentations, LLC.
Opinion Article
December 17, 2025

An “Above and Beyond” Strategy Doesn’t Work

Hyatt argues consistent delivery of expected service builds more loyalty than trying to exceed expectations in every interaction.

Shep Hyken
By Shep Hyken, Customer Service and Experience Expert, Keynote Speaker and Bestselling Author, Shepard Presentations, LLC.
Global Hyatt Corporation
Press Release
December 16, 2025

Hyatt Announces Extended Suspension of Operations for Jamaica Resorts Following Hurricane Melissa

Seven Hyatt resorts will remain closed for nearly two years to complete extensive repairs and upgrades following Hurricane Melissa damage.

Global Hyatt Corporation
Hyatt
Jamaica
Hotels are leaving millions on the table: guest-first strategies for growth
Opinion Article
December 11, 2025

Hotels are leaving millions on the table: guest-first strategies for growth

The report argues hotels should shift from room-centric to guest-centric models, tracking RevPAG instead of RevPAR to capture total guest value across all touchpoints.

Tom Brown
By Tom Brown, Principal Copywriter, Mews
Soundtrack Technologies
Opinion Article
December 10, 2025

Why Sound Strategy Will Define Experiential Hospitality

The author argues that strategic music programming across hotel zones can increase guest dwell time and revenue by over 30%, with AI-powered platforms now enabling scalable implementation.

Ola Sars
By Ola Sars, CEO, Soundtrack Technologies
From Stay to Story: When a Key Card Becomes a Keepsake
Supplier News
December 10, 2025

From Stay to Story: When a Key Card Becomes a Keepsake

Wooden key cards can be engraved with personal details like names and dates, creating lasting keepsakes that guests treasure long after checkout.

GCS Times
GCSTIMES
How small hotels are staying profitable in an unpredictable market
Opinion Article
December 9, 2025

How small hotels are staying profitable in an unpredictable market

Independent hotels face guests booking later with shorter stays and tighter budgets, requiring dynamic pricing, integrated tech, and local marketing to maintain profitability.

Laure Cremers
By Laure Cremers, Content Specialist, Lighthouse
Page 13 of 20
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HN Original
World Panel

Outsourced housekeeping - the panacea to all our housekeeping woes?

Soenke Weiss
By Soenke Weiss
Expert Views (6)
Silvia Kirkland Zese
Silvia Kirkland Zese

I have personally worked with a couple of third parties in the past, one that managed only the hiring process and the payroll portion, and one that actually managed the operations - under my team's supervision. I don't think it's fair giving an opinion based only on two precedents, but I can share I remember my experience when outsourcing operations as a challenging one.

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