Travel trends: 2024 in review & 2025 forecast by ALL, Accor's booking platform
The year 2024 marks a major turning point for the global tourism sector, with an almost total return to pre-pandemic levels. More than 285 million tourists travelled in the first quarter of 2024. According to Accor's European Travel Trends report, 53% of Europeans plan to devote more of their budget to travel, highlighting already emerging priorities such as wellness, sport, culture and ecology in 2025.