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Meeting Evolving Guest Expectations: How Operational Excellence Shapes the Modern Guest Experience
Opinion Article
August 28

Meeting Evolving Guest Expectations: How Operational Excellence Shapes the Modern Guest Experience

The GM of Hilton Anaheim shares how a full-property renovation was used to align design, technology, and team performance, showing that operational efficiency, not aesthetics alone, drives lasting guest loyalty.

Justin Underwood
By Justin Underwood, Director of Hotel Operations, Hilton
Anaheim, United States
Shepard Presentations, LLC.
Opinion Article
August 26

Five Ways to Eliminate Customer Churn

Hyken argues churn stems from inconsistent service experiences over time, and urges companies to measure it as rigorously as sales to identify and fix the root causes.

Shep Hyken
By Shep Hyken, Customer Service and Experience Expert, Keynote Speaker and Bestselling Author, Shepard Presentations, LLC.
The Sign on the Door Was Not the Point
Opinion Article
August 24

The Sign on the Door Was Not the Point

A guest's extended stay exposes a pattern where housekeeping routines, booking system rigidity, and broken DND protocols silently undermine the experience ownership paid to configure.

Hideki  Hayashi
By Hideki Hayashi, Founder, Pulse Hospitality Group
The Rise of Retail Tourism: What Hotels Can Learn From Shopper Behaviour
Opinion Article
August 21

The Rise of Retail Tourism: What Hotels Can Learn From Shopper Behaviour

Hotels can use shopping behaviour as a signal of guest intent, applying lessons from retail tourism to improve anticipatory service, staff training, and local partnerships.

Michael  LoMedico
By Michael LoMedico, Assistant General Manager, Tower Hotel Fallsview
RFID Linen Tracking
Opinion Article
August 20

10 Things Hotels Must Consider Before Investing in RFID Linen Tracking

A practical 10-point checklist for hoteliers evaluating RFID linen systems, covering real-time reporting, read accuracy, laundry partner compatibility, TCO, and vendor lock-in risks.

Don Ward
By Don Ward, Founder, Laundris
Why the first 10 seconds make or break a guest’s stay
Podcast
August 19

Why the first 10 seconds make or break a guest’s stay

Malcolm Hotel GM Andrew Shepherd shares how reading body language in the first 10 seconds, leveraging guest data, and investing in 154 staff housing units drives exceptional guest experiences.

Karen StephensDylan Cole
Karen Stephens in conversation with Dylan Cole
Canmore, Canada
Shepard Presentations, LLC.
Opinion Article
August 19

We’re Not Happy Until You’re Not Happy – Revisited

Customers build their opinion of a brand through cumulative service interactions, not slogans, making every touchpoint a de facto brand promise that marketing alone cannot override.

Shep Hyken
By Shep Hyken, Customer Service and Experience Expert, Keynote Speaker and Bestselling Author, Shepard Presentations, LLC.
Ad Investment Guide
Which Hotel Tech Should Come First?

A practical framework to identify priorities, align stakeholders, and invest smarter.

Amadeus Hospitality
Amadeus Hospitality
Ad AI Hospitality
Ernest - Lighthouse's AI for hoteliers

"Just tell me why my weekend pickup dropped." With Ernest, now you can ask your commercial data anything, and act on the answer. 

Lighthouse
Lighthouse
Five-star service at villa scale
Opinion Article
August 18

Five-star service at villa scale

Opinion piece examines how small villa teams can sustain five-star service standards by front-loading operations, building redundancy into key roles, and planning recovery responses before problems occur.

Larisa Kisakova
By Larisa Kisakova
The Invisible Hero of the Guest Journey
Opinion Article
August 18

The Invisible Hero of the Guest Journey

The guest arrival shapes the entire stay through the Halo Effect, setting a positive emotional baseline that makes guests more forgiving and receptive to peak moments that follow.

Miranda Allison
By Miranda Allison, Experience Designer & Founder, Pretty Darn Delightful
Why Physical Key Cards Still Matter in a Mobile-First Hotel World
Supplier News
August 18

Why Physical Key Cards Still Matter in a Mobile-First Hotel World

The article argues physical key cards remain essential alongside digital keys due to shared-room access challenges, arrival friction, and their role as a tangible brand touchpoint.

GCS Times
GCSTIMES
How Lodging Properties Can Personalize Guest Stays Without Complicated Technology
Opinion Article
August 17

How Lodging Properties Can Personalize Guest Stays Without Complicated Technology

Independent lodging properties can personalize guest stays using simple context like travel purpose and group type, without relying on complex systems or large software platforms.

Diann Turner
By Diann Turner, Marketing Director, Frictionless Guest App
Chapter 7 — Three Things at Breakfast
Opinion Article
August 17

Chapter 7 — Three Things at Breakfast

A case study from a 130-room Mid-Atlantic hotel shows how a new GM cut breakfast cost per occupied room by 21% in 90 days by addressing unauthorized access, chronic abusers, and untracked compensation.

David Lund
By David Lund, The Hotel Financial Coach, David Lund
United States
Shepard Presentations, LLC.
Opinion Article
August 13

Customer Experience Is Built One Detail at a Time

Drawing on quotes from Charles Eames, Steve Jobs, and Walt Disney, the article argues that exceptional guest experience results from intentionally managing hundreds of small details, not singular standout moments.

Shep Hyken
By Shep Hyken, Customer Service and Experience Expert, Keynote Speaker and Bestselling Author, Shepard Presentations, LLC.
The Breakfast That Never Happened
Opinion Article
August 13

The Breakfast That Never Happened

The author argues that rigid adherence to hotel procedures often fails guests at critical moments, and that genuine hospitality requires employees to exercise judgment beyond policy.

Anton Aristov
By Anton Aristov
CruVu™ Brings Property-Level Private Guest Feedback to Portfolio-Level Intelligence
Supplier News
August 12

CruVu™ Brings Property-Level Private Guest Feedback to Portfolio-Level Intelligence

Lodging Interactive's CruVu now aggregates private property-level guest feedback into a single dashboard for hotel management companies, giving corporate and regional leaders portfolio-wide visibility into department performance and service recovery needs.

Lodging Interactive
Lodging Interactive
Ad AI Hospitality
Ernest - Lighthouse's AI for hoteliers

"Just tell me why my weekend pickup dropped." With Ernest, now you can ask your commercial data anything, and act on the answer. 

Lighthouse
Lighthouse
What are the six pillars of a modern hotel commercial strategy?
Explainer
August 12

What are the six pillars of a modern hotel commercial strategy?

A practical guide to the six pillars of an integrated hotel commercial strategy, covering demand prediction, pricing, distribution, analysis, benchmarking, and direct booking under one shared data structure.

Jonathan Gough
By Jonathan Gough, Content Team Lead, Lighthouse
The 5 Best Secure Team Chat Apps for Multi-Location Hospitality Businesses
Opinion Article
August 11

The 5 Best Secure Team Chat Apps for Multi-Location Hospitality Businesses

A vendor-authored comparison of five team chat apps evaluating data ownership, access control, and location separation for hospitality businesses managing multiple properties.

Rebecca Lazar
By Rebecca Lazar, Senior Product Marketing Manager, Zenzap
American Hotel & Lodging Association (AH&LA)
Press Release
August 11

U.S. Travel Association, Airlines for America, American Hotel & Lodging Association Urge Congress to Resolve Funding Differences, Protect America's Travel System

USTA, A4A, and AHLA jointly urge Congress to pass a continuing resolution before Sept. 30, warning a shutdown could disrupt 6M+ travelers, delay 9,000+ flights, and cost $1B per week.

AH&LA Favicon
AH&LA and U.S. Travel Association
The Booking That Was Ready at 9pm, and Gone by Morning
Opinion Article
August 11

The Booking That Was Ready at 9pm, and Gone by Morning

A former hotelier argues that after-hours missed calls represent invisible but significant direct revenue loss, and that AI-assisted booking tools can close the structural gap without replacing front desk staff.

Are Morch
By Are Morch, Digital Transformation Coach for Hotels, Are Morch, AI Champion
Balancing Operational Budgets: Strategic Approach for the Hotel Industry
Explainer
August 10

Balancing Operational Budgets: Strategic Approach for the Hotel Industry

Hotels can balance rising wages and operational costs through predictive analytics, labor management systems, tiered service models, and continuous staff training.

Anna Ransom
By Anna Ransom, Vice President of Marketing, Unifocus
Page 5 of 20
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HN Original
World Panel

Outsourced housekeeping - the panacea to all our housekeeping woes?

Soenke Weiss
By Soenke Weiss
Expert Views (6)
Silvia Kirkland Zese
Silvia Kirkland Zese

I have personally worked with a couple of third parties in the past, one that managed only the hiring process and the payroll portion, and one that actually managed the operations - under my team's supervision. I don't think it's fair giving an opinion based only on two precedents, but I can share I remember my experience when outsourcing operations as a challenging one.

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