2025 Lodging Tax Report - USA

Since room sales generate lodging tax revenues, an overview of hotel market trends provides insight into the industry’s current and future fiscal impacts. As documented in our 2024 HVS Lodging Tax Study, the national lodging market has experienced recent growth in average daily room rates and revenue per available room. However, occupancy levels have remained relatively flat. The Average Daily Room Rate (“ADR”) represents the average revenue earned for each room rented in a hotel. Revenue per available room (“RevPAR”), the product of ADR and occupancy rate, is a standard industry metric that combines the effects of occupancy and room rates on overall revenue performance. ADR and RevPAR increased in 2024 but has seen slower growth through the first eight months of 2025 compared to the same period in 2024. The figure below compares year-over-year growth in the national lodging market from 2023 through August 2025.

Influence Society Releases Fourth Edition of Societies Quarterly, Showcasing the New Language of Exceptional Hospitality

Influence Society has released the fourth edition of its acclaimed Societies Quarterly series offering an in-depth editorial lens on what’s shaping the future of exceptional hospitality. As 2025 draws to a close, design languages are evolving, AI tools are maturing, and the creative landscape continues to accelerate. This latest issue explores how brands at the vanguard are blending subtle technology, cultural nuance, and narrative-rich design to stand apart in a marketplace increasingly defined by sameness.

In Search of Solutions to Overtourism

Overtourism is one of the key concerns in many popular destinations, and each summer the warning signs become more difficult to ignore. These beloved-by-many tourists places – from historical European cities to small tropical islands – are struggling with “too many people”, with flocks of visitors crowding streets and historical sites.

BWH® Hotels International Convention Showcases Growth and Innovation

 BWH Hotels, a leading hospitality enterprise comprised of three hotel companies including WorldHotels™, Best Western® Hotels & Resorts and SureStay® Hotels, hosted its annual convention this week in Seattle. Under the banner of "Welcome Begins Here," more than 3,000 attendees, including BWH Hotels hoteliers, operators, and partners, joined together to celebrate shared achievements and lay the foundation for continued success in the years ahead.

Private Members' Clubs 2.0 - Evolution Continues

Two years ago, we explored the booming private members’ club sector in the article ‘Profiting from the Rise of Private Members Clubs’, highlighting how exclusivity and premium amenities were driving unprecedented membership growth globally. Fast forward to 2025, and the landscape has evolved dramatically. What began as a renaissance of traditional club culture has transformed into something far more sophisticated: integrated lifestyle ecosystems that blur the boundaries between hospitality, real estate, wellness, and community building.

Standard Textile and Accor Announce Launch of Mascioni Hotel Collection at Luxury Properties Worldwide

Accor, one of the most prestigious names in luxury hospitality, and Standard Textile Co., Inc. today announced a strategic partnership to provide Mascioni Hotel Collection as the preferred luxury linen provider for a selection of Accor's luxury brands: Fairmont, Sofitel Legend, Sofitel, and MGallery Collection. This exciting partnership will encompass over 350 properties worldwide.

6 differences between a hotel and a resort

In hospitality, understanding the difference between a hotel and a resort is key in order to provide guests with the right experience. Each type of accommodation takes a different approach and has its own appeal, which means that the way they operate and the services they offer can vary significantly.

Marriott Bonvoy Launches New Outdoor Platform and Collection Brand

Nothing compares to an adventure in the wild, yet all outdoor travelers know that finding new places to go and preparing for the experience is never easy. Whether it’s destination inspiration, choosing where to stay, or planning what to do, the process can feel overwhelming, and many travelers end up going to the same, familiar locations.