IRIS shares tips for using mobile ordering to boost poolside revenue, with case studies showing 51-60% F&B increases at Sheraton properties.
The article argues that manual, disconnected hotel operations create communication gaps that hurt guest experience and advocates for centralized digital systems to ensure consistency across portfolios.
The article argues hospitality must evolve from transactional service delivery to creating environments that support ongoing guest wellbeing and behavior change.
SiteMinder data shows direct bookings generate 60% higher revenue per reservation than OTA bookings, while BookBetterDirect research found direct rates beat OTAs in 59% of cases.
The piece argues that hospitality's focus on frictionless automation risks commoditizing brands by eliminating human connection moments that drive loyalty and pricing power.
Kiosk.eu promotes their AI-ready self-ordering systems that can increase AOV by up to 30% while reducing wait times in QSR operations.
The author argues hotels have misunderstood their core challenge: controlling guest introductions, not just optimizing marketing channels or technology solutions.
The article provides a five-step framework to analyze hotel roles for AI implementation and includes a comprehensive vendor guide across guest engagement, voice AI, and revenue management categories.
The author argues hotels should move from "theatrical abundance" to "intelligent abundance" in buffet design to reduce waste without compromising guest satisfaction.
The author argues that AI-powered booking connectors fail because they expect travelers to manage technical complexity rather than simplifying it.
Using painting metaphors, the author explores how hospitality professionals can approach new opportunities with strategic planning and creative execution.
Modern CRM systems with unified data and automated nurturing can triple conversion rates while reducing response times and marketing costs.
The article outlines alternative revenue strategies for hotels to offset declining international travel through youth sports, construction crews, workations, wellness experiences, and corporate segments.
The author argues hotel GMs lack proper sales oversight, focusing on superficial metrics rather than lead conversion tracking and systematic follow-up processes.
Greater Paris hotel investment volume reached €1.9 billion in 2025 with 75 properties traded, while RevPAR held steady at €115.7.
The guide emphasizes taking time during restart processes, verifying performance beyond basic operation, and adjusting maintenance schedules for recently reactivated systems.
Analysis shows over 1,200 luxury rooms opening through 2028, supported by GM's headquarters move and $2+ billion in downtown development projects.
Small Greek hotels face closure as operational costs rise 30% by 2026 and short-term rentals now exceed total hotel bed capacity.
Corporate travel buyers now use AI agents to research hotels, benchmark rates, and analyze reviews before contacting sales teams, fundamentally changing the negotiation dynamic.
TikTok is beta-testing hotel metasearch cards that appear in user feeds, redirecting to OTAs like Expedia and Booking.com for reservations.
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