Why is Selling Leisure so Hard?
The global leisure economy is projected to grow from $5.5T to $9.57T, but operators face structural sales challenges rooted in consumer psychology, optional spending, and infinite competition.
The global leisure economy is projected to grow from $5.5T to $9.57T, but operators face structural sales challenges rooted in consumer psychology, optional spending, and infinite competition.
Using a music analogy, Shep Hyken maps five customer journey phases from uncertainty to amazement, arguing consistent experiences turn first-time buyers into loyal fans.
EHL's new Hospitality Leadership Skills Report, based on 40 years of research and interviews with 22 senior executives, identifies 30 sub-skills across four domains, with self-leadership as the non-negotiable foundation.
Using the England vs. Argentina narrative as a lens, the piece argues hoteliers must price from live booking data and pickup curves, not gut feel, reputation, or the story a date seems to tell.
Booking Holdings is unifying Booking.com, Agoda, and Priceline under a single B2B wholesale operation, giving it the ability to resell hotel net-rate inventory across bank apps, airline checkouts, and loyalty portals at scale.
The Sunshine Protection Act, passed by the House in July 2026, would make DST permanent, shifting winter sunrises an hour later and disrupting morning operations, early staffing, and cross-state scheduling for multi-property groups.
A veteran investor argues that capital discipline, not fundraising volume, determines startup success, urging founders to define clear learning milestones before deploying capital.
Slow inter-departmental communication during peak occupancy creates compounding delays; real-time PMS integration is presented as the fix, with Maestro PMS as the featured solution.
A Newport Hospitality Group VP of Capital Projects outlines how effective hotel capital planning goes beyond construction to protect asset value, guest experience, and long-term operational efficiency.
A Hemingway-inspired perspective on Generative Engine Optimization and what hospitality brands can learn about visibility in AI-driven search.
AI guest journey agents and AR staff tools are closing the gap between the 68% of guests willing to pay more for personalized stays and the 56% of hotels lacking technology to deliver it.
AI travel assistants interpret hotel identity rather than match keywords, putting soft-brand affiliates at risk of being deprioritized when their boutique and chain signals conflict.
Non-hotel luxury brands like Audemars Piguet and NYC listening club Stylus are reshaping guest expectations around atmosphere and belonging, challenging hotels to rethink pricing, identity, and what makes their experience irreplaceable.
A hospitality educator argues that traditional hotel org charts fragment guest value across siloed departments, and proposes practical steps including RevPAG tracking, cross-functional teams, and realigned incentives.
Gen Z is reshaping luxury by prioritizing experiences, authenticity, and resale over logos, with major implications for hospitality operators and goods brands competing for younger consumers.
Drawing on Cornell data and Cushman Wakefield research, the piece weighs the $100K annual opportunity cost of a hotel gym against its potential to attract wellness-focused travelers and drive loyalty.
Independent hotels can capture growing unmanaged corporate travel by loading rates into the GDS, bypassing RFPs entirely and appearing in corporate booking tools where off-channel spend is being corralled.
A narrative case study of an 180-room Atlantic coast hotel that lost roughly $12,000 annually for eight years due to linen diversion by a trusted housekeeping director, exposing the cost of single-person inventory control.
Using sports betting market logic, the author argues hotels lose revenue on peak nights by leaving discounts active, ignoring LOS controls, or allowing parity gaps when demand guarantees full occupancy.
A strategic framework for implementing hyper-personalization in hospitality, covering data collection, guest segmentation, AI tools, omnichannel approaches, and ROI planning for lodging operators.