The article argues hotels should prioritize AI discoverability over transaction infrastructure, as being recommended by AI systems is the gating factor for bookings.
The author advocates distilling your customer problem-solving into one word for marketing clarity, using "retention" and "inconsistency" as examples.
The author draws parallels between García Márquez's novel and how hotels repeatedly face new technology waves, from websites to Google to AI, requiring constant adaptation to remain discoverable.
Hotels must adopt multi-cloud strategies and offline protocols as tech infrastructure becomes a target in geopolitical conflicts.
The article outlines five AI-powered strategies to combat rising operational costs while maintaining revenue growth, from digital concierges to autonomous pricing systems.
The article argues independent hotels need clear strategic positioning beyond aesthetic appeal to compete effectively in an oversaturated boutique market.
The article explores how self-service technology helps hotels reduce labor costs while improving guest satisfaction through faster check-ins and automated services.
The HFTP CEO reflects on 35 years with the association, highlighting expansion into Europe and Asia with new conferences and offices planned.
Bartnick argues that revenue management breakthroughs come from reframing problems rather than gathering more data, using parenting and dating analogies to illustrate behavioral insights.
The author argues hotels must audit systems and align culture before implementing AI, as technology amplifies existing problems rather than fixing them.
Park City leads with 19.89% pricing growth while 75% of US hotel markets saw rates decline in early 2026.
IRIS outlines how digital directories can boost revenue through upselling, reduce staff workload, and provide real-time updates accessible via QR codes.
The author argues hotels should replace fixed workstations with mobile devices to enable staff to serve guests anywhere, eliminating wait times and front desk bottlenecks.
Bradley Spielman at Whittlebury Park shares strategies for marketing to diverse audiences including spa guests, golfers, motorsport fans, and corporate groups using data-driven personas.
The market shows 45% institutional ownership downtown, high-70s occupancy, and benefits from diverse demand including military, life sciences, and the new 1,600-room Gaylord Pacific resort.
International arrivals hit 18.7 million while pandemic closures created a structural room shortage, pushing luxury hotels toward KRW 1 million ADRs.
Google's 2025 revenue grew 15% to $403B despite AI search rise, with traditional search still receiving 34 times more visits than AI platforms.
Survey of 99 women leaders at Forbes Travel Guide hotels reveals 80% cite resilience as success driver, but 40% face gendered leadership barriers.
The article emphasizes how integrated PMS analytics help hotels transform operational data into actionable insights for revenue optimization and operational efficiency.
The article argues hotels need dedicated CRMs for prospecting since traditional sales systems only manage booked business, citing one property's $1.2M in direct group revenue from nurturing campaigns.
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