Shangri-La Group (“the Group” or “Shangri-La”) today announced the debut of JEN by Shangri-La (“JEN”) brand in Hangzhou with the soft opening of JEN Hangzhou by Shangri-La (“JEN Hangzhou”). Bringing the brand’s “Live New Asia” spirit to one of East China’s most vibrant destinations, where cultural heritage meets fast-evolving urban energy, JEN Hangzhou blends local character with contemporary lifestyle experiences. As the Group’s 10th JEN property globally, the hotel is designed as a lively hub for travellers and the local community to connect, exchange ideas and explore the city from a fresh perspective.