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The GDS Still Runs the Business Trip, Are Hotels Repeating Black Hat SEO with GEO?, Where AI Should Decide, Recommend and Stop

Friday brought Markus Busch on Sabre's GDS hotel reservations growing 8% in Q2 with corporate travel at 45% of volume, Cogwheel's Stephanie Sparks Smith and Michael Curran warning hotels against repeating black hat SEO mistakes with GEO, and Darko Bosancic's framework for when AI should decide, recommend, or stop. CoStar's 5.5% weekly RevPAR, WTTC's Spain forecast, and two property announcements closed the week.

Shangri-La Singapore Unveils a New Chapter of Timeless Luxury with the Reimagined Valley Wing

An icon of refined hospitality enters a new era as Shangri-La Singapore unveils the transformation of its prestigious Valley Wing, welcoming guests to a rejuvenated collection of luxurious guestrooms and suites, including its two exclusive Presidential Suites – the Shangri-La Suite and Singapore Suite. Available for stays from October 2026, the unveiling marks a significant milestone in the continued evolution of the hotel, where more than five decades of hospitality heritage meet a renewed vision of contemporary luxury.