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Synthetic Persuasion: AI and the Evolution of Marketing

Neil Foster maps the collision between hospitality's two tectonic forces — human connection and operational optimization — and argues that AI has become the primary mechanism through which synthetic persuasion now operates: shaping discovery, engineering desire, and guiding decisions through systems so seamlessly embedded that they no longer feel like persuasion at all. The critical question he leaves open is whether that same technology can amplify genuine care rather than replace it.

The Operating Layer

Drawing on Amadeus survey data from 500 hotel leaders globally and 100 in APAC, this viewpoint argues hotels must sequence data unification, AI integration, and human orchestration to turn 2026 cost and tech pressures into competitive advantage.

Radisson Blu Hotel, Bonn opens on the Rhine next to Germany's largest conference center

A 336-room upper-upscale hotel on the banks of the Rhine, directly adjacent to the World Conference Center Bonn (WCCB), is now open under the Radisson Blu brand. Located in Bonn's former government district, the Radisson Blu Hotel, Bonn brings together riverfront views, skyline dining and direct access to one of Germany's most important conference venues – as Bonn continues to strengthen its position as an international destination for events, institutions and leisure travel.

AI Can Find Your Hotel But Won't Recommend It, Low Turnover Masks Rising Disengagement

Tuesday turns to how hotels get found and chosen. Ahrefs data shows AI can read hotel content well but recommends on earned presence, not structured data alone. A GBTA and Radisson survey sees AI use in hotel RFPs jumping from 32% to 69%. And a look at falling quit rates argues low turnover is hiding disengagement rather than signalling a healthy workforce.