A Post-Crisis Top-3 Digital Marketing Action Plan
Digital Marketing in Hospitality
— 11 experts shared their view



Chief Digital Officer at Foundry | Marketing Instructor at the University of Nevada
Excellent post, Max. Thinking long term is hard right now and we can see that in the actions of many in the industry who are scrambling between laying off and furloughing employees, worrying about cash flow, trying to get refunds on media investments, and anticipating a rebound date that keeps moving. see more


Founder of Hospitality Digital Marketing
This is the time to do the big stuff, the stuff you never thought you would have time for, the stuff you thought would be too disruptive to daily business to do, or that would distract too much from too many other things. What do I mean by this? Here are a few of the 'big' things to consider; see more

Travel & Hospitality expert. Digital Marketing & Strategy Speaker and Consultant
In Quebec, Canada, we are still in the early stages of this crisis, expected to peak at some point in mid-April. So the very first step to take is to acknowledge this fact and plan for post-crisis action plan set to begin somewhere in June. Here are the three action items I would prioritize until then: see more

Adjunct Professor NYU Tisch Center for Hospitality and Hospitality & Online Travel Tech Consultant
Developing the property post-crisis strategy must begin now!
1. Don't Abandon Your Customers! Don't panic and shut down all of your property's marketing and PR spend and efforts, this will hurt your property in the long run. see more

Entrepreneur & Business Developer
First of all, it's too easy talking. We have a great buzz of people talking these times while it's difficult to extrapolate real value from all these free opinions. I'm writing from north Italy and I do it respecting hotel businesses that had to shut down, maybe forever. Anyhow, I agree with the positive approach and I think that the pain we're living is the biggest opportunity our industry ever had. see more

Founder | CEO | Futurist
Problem with COVID-19 is that we're forced to make previsions with limited, fragmented (if not contradictory) sets of data. In '01 I was working in MICE, probably the industry that paid the highest toll, and I've survived my share of disasters (including a mysterious crop circle case in '99 in a Roman hotel...). COVID-19, however, is a different story. Some examples? Five months after the 1st case, scientists are still speculating on the origin of the virus. Bats? Pangolins? Enemies of Greta Thunberg? No one knows. see more

Managing Director Hotel Mogel Consulting Limited
Ever hear of a pendulum swing? Finally, revenue managers will have to become real digital marketers, versus simply playing with past data to formulate their plans. This is an exciting, brave new world! What I would like to see is AI-generated marketing programs that look OUTSIDE of travel history, but cross reference psycho-graphics, based upon buying patterns and habits. A few companies have pioneered in this area, but not (yet!) in the travel industry. All consumers leave a huge swathe of digital footprints. The smart (digital) marketers will embrace this as an opportunity to re-tool. A new day for all of us.

Co-Founder at TRAVHOTECH
These are unprecedented times. Many have cited earlier events such as SARS, the global financial crisis and the Asian financial crisis. I was active in industry and in location through all of these. NONE of these remotely resemble the nature of COVID19. Even combined they are dwarfed by this situation. COVID19 is truly global. It is industry halting. It is not specific to any industry. It is cutting across the entire spectrum of society and business. Travel in any meaningful way has ceased to exist. The food and beverage and lifestyle industry have been cut off at the knees. First in, last out is a term I often use to describe the circumstances of hospitality. see more

If any marketing remains live at this time, the focus should be on brand awareness, with tasteful messaging that drives traffic to valuable content. If your hotel wishes to keep any promotions live, they should be focused on advance purchases for future stay dates, with a flexible cancellation policy. From SEO to CRM and Design, here are my top 5 considerations for your digital strategy during the time of COVID-19. see more

Guests will want psychological safety when traveling after this pandemic. Hoteliers will need to reinvent how they partner with other businesses and the app providers powering the post-pandemic economy to provide that psychological safety and show community awareness. see more